What The Heck Is “Cobranding”? And Why Do People Love It?

What The Heck is "Cobranding"? And Why Do People Love It? Let’s do a quick exercise (don’t worry it’s a mental exercise!). Imagine and hold the image of your favorite brand name item. Got it?  Now think about how cool it would be to add your logo to that product, too!     I’m sure you’re … Continue reading What The Heck Is “Cobranding”? And Why Do People Love It?

2022 Pantone Color of the Year is First of Its Kind

2022 Pantone Color of the Year is First of Its Kind The 2022 Pantone Color of the Year has been revealed! Plus, it's a special color, too!While there were two colors last year, that isn't the same story for 2022. Typically, the selection process is a thoughtful process that is tied in with trend analysis. … Continue reading 2022 Pantone Color of the Year is First of Its Kind

So Delicious You’ll Want More Than ONE!

So Delicious You'll Want More Than ONE! Over the years, Antina Promotions has searched high and low, scouring product trade shows and the multiple vendors we have available to us, for unique and memorable gifts that can be purchased ONE AT A TIME. I am proud and happy to say that our search – while … Continue reading So Delicious You’ll Want More Than ONE!

Pantone Announces Two Colors of the Year…Again!

For the second time in its history, The Pantone Color Institute has made an unexpected move, again - they chose not one, but two Colors of the Year. The only other time this happened was in 2016 when Pantone chose Rose Quartz and Serenity. This year, following an unprecedented year, Pantone chose two colors of … Continue reading Pantone Announces Two Colors of the Year…Again!

Why Designing Experiences with Promotional Items is Important

"When you move past the objects in the design process, all that is left are the experiences involved...it's always relational. Always interpersonal. Designs affect people.". This is a quote from a recent Ted Talk titled, "Design Experiences, Not Things" by Abraham Burickson. In marketing, this is absolutely true in the sense that when we design … Continue reading Why Designing Experiences with Promotional Items is Important

How to use Branded Masks as Advertising Tools to Create Experiences

Currently, masks are a part of our every day lives. So much so that they are starting to become a part of our everyday wardrobes. As we have talked about before, the promotional industry follows the fashion industry. This means that you can now get branded masks! But, who wants to wear a mask with … Continue reading How to use Branded Masks as Advertising Tools to Create Experiences

What Do Your Safety Protocols Look Like?

We've all heard that social distancing is a big part of slowing the spread of COVID-19. And, while we can go out into the world, there are some people who are still skeptical about doing so. Therefore, as a good customer experience technique, implementing safety protocols are important to building and gaining trust with customers … Continue reading What Do Your Safety Protocols Look Like?

Communication is Key to Fighting Uncertainty

As businesses open up, are you ready to "get out there"? Or, are you cautious about when and where you venture out to? While these are great questions to consider for you and your family, know your customers may be considering them, too. It's not that there is a right or wrong answer to these … Continue reading Communication is Key to Fighting Uncertainty

Christina Concord Interviewed on “A Cup of T”

Last Tuesday, Christina Concord of Antina Promotions was interviewed on YouTube Show, "A Cup of T".  "A Cup of T" is hosted by Lady Sarah Harfield and Keith Fields, the dazzling duo who started Detroit's first comedy and magic show, "Lady Sarah's Magic Soiree". Their YouTube show, airs on Tuesdays and Thursdays at 2pm and … Continue reading Christina Concord Interviewed on “A Cup of T”

As the World Opens, Keep Brand Experience In Mind

The Brand Experience you provide to prospects and customers has always been important. As we are getting closer to talking about - and starting to - re-open our economy, the experience you provide will matter even more. With the pandemic creating so much uncertainty, it is our job to create more security and safety for … Continue reading As the World Opens, Keep Brand Experience In Mind

The 5 W’s of Promotional Product Strategy

Planning your promotional product strategy has always been the best way to get a return on your investment. As a rule of thumb, following the 5 W's: who, what, when, where and why, will help you find out "How" promotional products help you accomplish your goals. The First W: What At the start of your … Continue reading The 5 W’s of Promotional Product Strategy

Why You Always Need a Plan: Simple Tips To Help You Get Started Today

It's easy to procrastinate when it comes time to fully plan something.  At some point or another, we've all done it!  My guess is because it takes a lot of time and resources to map out future action steps you'll need to take to achieve your goals. Think about the times when you said you … Continue reading Why You Always Need a Plan: Simple Tips To Help You Get Started Today

When Life Throws A Bag of Lemons Your Way

Let's admit it. The situation we're in due to the Coronavirus pandemic is not ideal. In fact, it feels like a bag of lemons was thrown at us! In the past month, so many changes have been made. Changes that have forced us to adjust from the way life "used to be" not knowing when … Continue reading When Life Throws A Bag of Lemons Your Way

Need Ideas to Pass Time? Spend It Creating New Habits

These days, it's getting harder to find things to do with any extra time we have in a day. And, there's only so much Netflix you can watch until you feel like you need to be more productive. After reading The Power of Habit: Why We Do What We Do In Life And Business, it … Continue reading Need Ideas to Pass Time? Spend It Creating New Habits

Antina Promotions Receives Product Safety Aware Designation

Antina Promotions received Product Safety Aware (PSA) designation on April 2, 2020 from the Promotional Products Association International (PPAI). The Product Safety Awareness Program is an initiative of PPAI to create confidence in promotional products as an advertising medium in every level. To receive PSA status, at least one member of a company must complete … Continue reading Antina Promotions Receives Product Safety Aware Designation

Not Used to Working From Home? Here Are Tips To Do It Effectively

Given the circumstances that are affecting our world, today, many people are now working from home. Working from home may have seemed like the "dream" to some people. Now that it's happened, remote life might not be what it's cracked up to be. Why? Because at home, there are different distractions that the office doesn't … Continue reading Not Used to Working From Home? Here Are Tips To Do It Effectively

Coronavirus (COVID-19) and How It Impacts the Promotional Industry

The Coronavirus (COVID-19) situation has affected us all. The Promotional Industry is no different. We're here to inform you about how this impacts us and what it means for you. COVID-19 Affects Our Supply Chain It's no secret that a good amount of the merchandise in our industry is sourced from factories in China. Most … Continue reading Coronavirus (COVID-19) and How It Impacts the Promotional Industry

What You Need to Know About Trade Show Preparation

If you're planning to attend a trade show in the near future, do you plan to create an Event Promotion Strategy? This includes setting clear goals and creating an Engagement Strategy that will allow you to maximize your visibility and your traffic. Many businesses plan to attend the show, but their plans do not go … Continue reading What You Need to Know About Trade Show Preparation

5 Steps To A More Effective Direct Mail Campaign

One of the major struggles of sending a direct mail piece is when your investment blends in with "junk" mail. What happens when it blends in?  Think about what you do when you get junk mail (throw it away, perhaps?).  Not good, right? Especially when you think about your prospects throwing away your advertisement! When … Continue reading 5 Steps To A More Effective Direct Mail Campaign

Diving Into Pantone’s Color of The Year for 2020

Pantone, the industry authority on color, decides a color of the year every year.  For those in marketing, branding and other creative industries, this is a big deal. It's a big deal because the color of the year sets the trend forecasts and tone for the year. What does this mean? For one, you will … Continue reading Diving Into Pantone’s Color of The Year for 2020

Save Marketing $: Know the Difference Between Giveaways and Promotions

Did you know that 83% of people like receiving promotional items? While there are many reasons why they like promotional items, one reason is because they like receiving free stuff. However, that is half the battle. Sure consumers like to receive free stuff, but don't let that stop you from utilizing the products as marketing … Continue reading Save Marketing $: Know the Difference Between Giveaways and Promotions

3 Ways to Use Promotional Items As Part of Your Marketing Strategy

Like any marketing campaign, the key to achieving your goals lies in your approach.  Typically, you want a strategic plan of action with measurables that allow you to track results. This is true for all marketing related activities - even when incorporating promotional items into the mix. There are many benefits to using promotional items … Continue reading 3 Ways to Use Promotional Items As Part of Your Marketing Strategy

Promotional Products: A Subtle, Yet Effective Way to Advertise

Imagine this: you're driving home from work in heavy traffic.  You decide to listen to the radio because it's "been a while" since you listened to it.  Problem is, there are commercials on every station!  You flip through all the stations and cannot find a single song. Praying you have enough data this month to … Continue reading Promotional Products: A Subtle, Yet Effective Way to Advertise

How Promotional Items Can Help Market Your Trade Show

Trade shows are great events to give your company a chance to get noticed, shine and stand out among the rest of the companies surrounding you. The best way to become noticed within the crowd is to create an experience they will remember by creating an engagement strategy. Your engagement strategy starts before the show.  … Continue reading How Promotional Items Can Help Market Your Trade Show

5 Uses for Promotional Products to Strengthen Your Brand

It's easy to think of promotional products as objects with a logo on them.  Sure, that's what they are.  But, they are capable of so much more! Believe it or not, promotional items can do a lot for you and your company. These items can be used in a variety of different ways from helping … Continue reading 5 Uses for Promotional Products to Strengthen Your Brand

Top 4 Results Promotional Products Can Bring To The Table

Sometimes, organizations may be hesitant to purchase promotional items. One of the reasons why is they don't think the products they use will make a difference in their marketing strategy.  Another reason is they're not sure how the products can generate results. What these organizations don't know is promotional items play an important role in … Continue reading Top 4 Results Promotional Products Can Bring To The Table

Why Promotional Product Advertising Will Change Your Life For The Better

Do you sometimes feel like your advertising efforts are not working for you as much as you would like?  Do you feel like your message is being buried within that of your competitor's ads? Do you feel like you are wasting marketing dollars on ads that do not work? If you answered yes to any … Continue reading Why Promotional Product Advertising Will Change Your Life For The Better

How to Start Using Promotional Products to Advertise Your Brand

As the saying goes, "promotional products are advertising your audience will thank you for". No one is going to dislike you if you give them something for free.  Even if it has your marketing message on it. Because promotional items are tangible, you audience holds onto your product (not to mention your marketing message) longer. … Continue reading How to Start Using Promotional Products to Advertise Your Brand

3 Ways Promotional Products Can Bring Value To Your Company

When strategically placed in front of the right audience, the value of promotional items shines through. Not only are these marketing tools fun and useful, they can be tailored to any goal or objective you have.  If you currently use promotional products in this way, you're aware of the benefits they bring.  If you're not … Continue reading 3 Ways Promotional Products Can Bring Value To Your Company

3 Pitfalls To Avoid When Using Promotional Items To Market Your Brand

Imagine receiving your very own promotional items in the mail (products with your logo and marketing message). You're very excited to see what the physical product looks like. You place the box on your desk and carefully break the packaging tape. As you unfold the box flaps, anxiously, you peak inside the box and take … Continue reading 3 Pitfalls To Avoid When Using Promotional Items To Market Your Brand

Brand Experience Starts With the First Touch Point

It has been said that within the first seven seconds of someone meeting you, they will make 11 major decisions about you. Decisions about whether you are approachable, credible, trustworthy, etc. People make these decisions based on feelings about their perception of you. This is true with brands, as well - it's called "Brand Experience". … Continue reading Brand Experience Starts With the First Touch Point

Are Promotional Products Effective Marketing Tools, Really?

One of the most frequently asked questions about promotional products is: “are they effective marketing tools?”. The answer is: it depends on how effective you want them to be! Yes, that's a vague answer. However, promotional items are only effective if you strategize the way you use them. Simply handing out low-cost promotional items on … Continue reading Are Promotional Products Effective Marketing Tools, Really?

4 Steps To Exhibiting At A Trade Show To Increase Results

Are you going to be exhibiting at a trade show, soon? What does your strategy look like?  Do you have one? If you're unsure of your strategy or don't have one, it's time to reevaluate your trade show presence! Exhibiting at a trade show is a great way to create awareness of your brand and … Continue reading 4 Steps To Exhibiting At A Trade Show To Increase Results

Do You Know How Versatile Promotional Products Are, Really?

Promotional items are versatile products that can be imprinted with a company's logo, information, marketing message, etc. This is the basic definition of these tangible items. Because of their versatility, there are multiple ways to use them. For example, these items can be used to help a company's brand image, increase both customer and employee … Continue reading Do You Know How Versatile Promotional Products Are, Really?

Is It Time To Stop Wasting Marketing Dollars On Promotional Items?

Have you ever wondered if you're wasting marketing dollars buying "stuff" when it comes to your promotional item purchases? It's OK to say "yes", but have you considered why? Most businesses purchase promotional items to pass out "stuff" with their logo. Very few businesses buy promotional items with a plan to back up their purchases … Continue reading Is It Time To Stop Wasting Marketing Dollars On Promotional Items?

Why Re-Engagement Strategies Are Important to Your Company

What do “Customer Loyalty” or “Outreach” Programs have in common? The answer: Repeat business! In other words, companies implement re-engagement strategies to engage customers who haven’t done business with them in a while. Why? Because it’s more cost effective to nurture a customer who’s previously done business with you than to find a new one. … Continue reading Why Re-Engagement Strategies Are Important to Your Company

Do You Know Planning Your Event Will Help You Maximize ROI?

Crawford Greenwald once said, "Every one minute you spend in planning will save you at least three minutes in execution." Many people think that taking the time to plan is a waste of time. But this can't be farther from the truth. It takes a lot of resources to plan a trade show or event … Continue reading Do You Know Planning Your Event Will Help You Maximize ROI?

How to Start Planning Your Promotion to Avoid Costly Mistakes

It's so easy to fall in love with seeing your logo printed on promotional items. Especially if it's something really cool or the "hottest" product out right now. Truth is, if you don't plan, your latest and greatest products will end up in storage cemetery and become costly mistakes. When using promotional items in your … Continue reading How to Start Planning Your Promotion to Avoid Costly Mistakes

Why Brand Experiences Matter To Your Company

How do your prospects and clients feel when they interact with your brand? If you don't know, you should find out! This is important to know because clients and prospects are constantly developing feelings after each interaction with you.  From the first touch point and after there's an opportunity to create experiences that lead to … Continue reading Why Brand Experiences Matter To Your Company

Why Audience Clarity is Crucial for Marketing Campaign Success

Clearly defined goals, a finite time frame, a clear message, and the perfect vehicle to deliver your message. These are the necessities for a well-crafted strategic marketing campaign.  But, something important is missing. When you're trying to develop any marketing campaign, your intention is to grow your company and achieve results. Right? In order to … Continue reading Why Audience Clarity is Crucial for Marketing Campaign Success

Stop Wasting Money on Trade Shows Until You Learn To Do This One Easy Step

Companies who attend trade shows spend a ton of time, money and effort planning and preparing for their show. This is because trade shows are one of the best ways to generate leads. The premise behind generating leads is that a certain percentage will turn into sales.  Unfortunately, that's not how it works for most … Continue reading Stop Wasting Money on Trade Shows Until You Learn To Do This One Easy Step

3 Questions To Ask Yourself Before Purchasing Promotional Items

When your promotional items work for you, they engage your audience, incentivize them to take action and give you results. This takes a lot more than just slapping a logo on a product and calling it a day. You need to follow a plan that will connect you with your audience and help you track … Continue reading 3 Questions To Ask Yourself Before Purchasing Promotional Items

How Knowing Your Audience Can Enhance Your Promo Marketing Results

In marketing, it's important to know your audience - who you're promoting to - in order for your promotion to be effective. Especially when it comes to using promotional items in your campaigns. For obvious reasons, knowing your audience means, it's easier to advertise to them.  For less obvious reasons, it's your audience who is receiving … Continue reading How Knowing Your Audience Can Enhance Your Promo Marketing Results

Doing Trade Shows and Live Events The “Right” Way

Have you ever exhibited at trade shows or hosted live events that did not turn out the way you hoped they would?  You planned for months and months thinking about how "this event is going to be EPIC!", but once the event is over, you are feeling less than enthused and decide to eat the … Continue reading Doing Trade Shows and Live Events The “Right” Way

Do You Know The Best Ways to Use Promotional Products?

There are a ton of ways to use promotional items to make a positive impact on your audience. The sad part is, some of the best ways to use promotional items are often overlooked. The first step - know your goals.  Are you looking to for more loyal customers? Do you want to increase sales? … Continue reading Do You Know The Best Ways to Use Promotional Products?

3 Ways To Use Promotional Products To Leave a Lasting Impression

Unlike traditional and digital marketing, promotional items are tangible items with your advertisement.  Because they are tactile, they are useful so recipients keep them around.  Sometimes for long periods of time. Guess what that means?  Recipients are physically holding onto your advertisement. And most of the time, it's because they appreciate the fact you gave … Continue reading 3 Ways To Use Promotional Products To Leave a Lasting Impression

Are My Promotional Products Giving Me The ROI I Would Like Them To?

Many companies have the impression promotional products are "stuff" you buy with your logo...and that's it. While this is one feature promotional items offer, there's more to them than that.  Promotional products are very powerful marketing tools, when used purposefully and strategically. Don't see it? You simply need to look at them from a different … Continue reading Are My Promotional Products Giving Me The ROI I Would Like Them To?

Apply These 7 Techniques to Improve Your Trade Show Results

If you're exhibiting at a trade show, in the near future, I bet you're trying to create awareness of your brand, generate leads and connect with current leads. It's a great strategy! Trade shows can produce these results, and more if you plan ahead. Obviously, you're not going to be the only exhibitor - you … Continue reading Apply These 7 Techniques to Improve Your Trade Show Results

4 Things Your Boss Expects You to Know About Promotional Products

There are many ways organizations use promotional products. A few ways to use them are to enhance brand image, build long lasting relationships with clients and showing appreciation. However, in order to achieve these results, an organization cannot simply buy a random item and expect it to work. If you use promotional products in your … Continue reading 4 Things Your Boss Expects You to Know About Promotional Products

How To Connect With Consumers To Stay Top of Mind

Recently, I read a few interesting fact in an article in Health magazine.  The article was about detoxing from "screen" usage to create healthy habits around the way we use technology. The first fact was "'11. The number of years a person will look at his or her phone in a lifetime', according to data … Continue reading How To Connect With Consumers To Stay Top of Mind

The ‘Right’ Way to Use Promotional Products As Marketing Tools

More often than not, promotional products are misunderstood, highly under-utilized tools when it comes to promoting a company. Really, they are one of the most effective marketing tools in your toolbox! Typically, companies add their logo to products because they want something branded to give away in hopes of receiving new leads, business, recognition, etc. … Continue reading The ‘Right’ Way to Use Promotional Products As Marketing Tools

4 Tips To Help You Use Promotional Items Smarter

If you're using promotional items to market or advertise your company, it's good to know how to use them for your benefit. Benefits like finding new leads, increasing sales or the amount of each sale, and getting a return on your investment. Yes! Promotional products can help you achieve these results. You simply use them … Continue reading 4 Tips To Help You Use Promotional Items Smarter

The Evolution and History of Promotional Products

Promotional Products have been around for a very long time, we figured it would be interesting to showcase their evolution since their first debut in 1789! In 1789, Former President George Washington created commemorative buttons to mark the event that he was elected president. These commemorative buttons were the first promotional items to be given … Continue reading The Evolution and History of Promotional Products

Promotional Items Play An Important Role In Communicating Your Brand

Your company's brand is a promise to your customers. It's a promise because it tells consumers what they can expect from doing business with you. The other side to this is how consumers actually experience your brand.  When customer's experience your brand, they should get a feeling of what you have defined your brand to … Continue reading Promotional Items Play An Important Role In Communicating Your Brand

21 Reasons Promotional Items Are Effective Advertisements

Promotional item can be cost effective advertising tools that can produce beneficial results, when used strategically. Over the past 10 years, there have been a number of industry studies conducted to prove this. We looked at studies from the Advertising Specialties Institute (ASI) and the Promotional Products Association International (PPAI) and found 21 reasons promotional … Continue reading 21 Reasons Promotional Items Are Effective Advertisements

How To Avoid “Trick or Treaters” At Your Event Table

If you've exhibited at a trade show, you've probably had a few "trick or treaters" stop by.  These are attendees whose only interest is to walk around and see what they can get for free.  Usually without caring about who you are or what you do. Because of this, some argue you don't need promotional … Continue reading How To Avoid “Trick or Treaters” At Your Event Table

The Proper Way to Use Promotional Products For Results

When most people think about promotional items, the word "advertisement" rarely comes to mind. The reason for this is because most people don't know how to use the items as advertisements. The "how" is the secret to determining the level of advertising that can be accomplished. If you are one of the many that have … Continue reading The Proper Way to Use Promotional Products For Results

The Importance of Having a Budget for Your Next Promotion

When planning a promotion, there are many factors to take into consideration. Determining your audience, where to promote, how to promote and which promotional products to use are only a few things you need. Then, it all boils down to the big "B" word.  Your Budget. If you don't know your budget, or worse, don't … Continue reading The Importance of Having a Budget for Your Next Promotion

Tracking Success of a Promotional Product Campaign

When you find promotional products that are useful to your target audience, the next step is to print your marketing message on the products.  Then, it's time to distribute the products to the appropriate audience. Are you finished? (I'll give you a hint, the answer is "no"!) Where do you go from here? I'm sure … Continue reading Tracking Success of a Promotional Product Campaign

Seven Common Objections to Using Promotional Items

When it comes to using promotional products, some people jump right in with two feet.  Others may not commit entirely or may not commit at all. Promotional products have been around for many years.  In fact, the first promotional item was a promotional button used by former President, Geroge Washington! Even back then, people understood … Continue reading Seven Common Objections to Using Promotional Items

5 Things You Need to Implement a Health and Wellness Program

Lately, Health and Wellness Programs are gaining popularity in the workplace.  In general, they are used to promote a healthy lifestyle of an employee with the support of an employer and co-workers. In fact, there are many benefits to implementing a health and wellness program in your workplace: 28% of employees miss fewer days of … Continue reading 5 Things You Need to Implement a Health and Wellness Program

How To Reuse Banners In Between Trade Show Seasons

Trade Shows are a great way to showcase your brand and educate prospects about the products and services you offer. While trade shows happen all throughout the year, the busy trade show seasons are during the spring and fall.  If you typically exhibit to gain more visibility, you are likely to have some sort of … Continue reading How To Reuse Banners In Between Trade Show Seasons

3 Tricks To Using Promotional Items More Effectively

Many people do not know promotional items are more than just "free stuff".  While your audience may think they're receiving "free stuff", YOU should think of them as marketing investments.  Especially, if your audience holds onto the "free stuff" they just received from you. The key is to use promotional items more effectively. Promotional products … Continue reading 3 Tricks To Using Promotional Items More Effectively

The History of Business Cards

Today, a business card is exchanged for the purpose of providing contact information about an individual or business. But, where did this tradition start? Meishi The history of business cards goes back all the way to the 15th century in China.  At this time, these cards were used as a self promotion tool and personal … Continue reading The History of Business Cards

Promotional Marketing: The Key to Cutting Through the Noise

Marketing is a crucial aspect every business needs in order to spreading awareness of your brand. Good marketing helps you stand out from your competitors and creates a need for your products and services.  The key to good marketing is creating an impact on your audience that's big enough for them to think of you … Continue reading Promotional Marketing: The Key to Cutting Through the Noise

Antina Promotions Attends Digital Excellence Program at Google Ann Arbor

The Tuck Business School at Dartmouth partnered with Google to offer a program to help business owners better understand and leverage digital technologies to expand their business. This Digital Excellence Program is a two and a half day program to help entrepreneurs and business owners learn how to construct a digital strategy, market online and … Continue reading Antina Promotions Attends Digital Excellence Program at Google Ann Arbor

5 Secrets to Creating a Successful Trade Show Strategy

If you have ever attended a trade show, you know how overpowering the show floor can be from the time you walk in to the time you walk out.  With the buzzing crowds of people walking around and the amount of vendor booths set up, who wouldn't be overwhelmed? Now, let's look at it from an … Continue reading 5 Secrets to Creating a Successful Trade Show Strategy

Treat Promotional Products As Marketing Investments To Get Better Results

When you think of "Promotional Products" what comes to mind first? Is it "Products"?, "Tools"?, "SWAG"?, "Giveaways"?, "Tchotchkes"?, "Throwaways"?, "Trinkets and Trash"?..."Stuff"? What about "Marketing Investment"? There are a variety of names for promotional products and yes, some names are less glamorous than others. But, the name a person gives them can tell a lot about … Continue reading Treat Promotional Products As Marketing Investments To Get Better Results

How to Be Unhappy with Your Promotional Item Purchase

If you are looking to market your company with promotional items and want them to help you maximize your brand exposure, bring in new clients, motivate your employees or any of the other benefits promotional products can bring your way, this is not the read for you!...Or is it?   The following five outcomes will give you … Continue reading How to Be Unhappy with Your Promotional Item Purchase

5 Ways Promotional Items Help You Receive a Return on Your Investment

Using promotional items and other ad specialties to market your company, event or trade show is a great way to increase sales, brand recognition and awareness. What makes these items such powerful marketing tools is they tend to stick around.  The benefit? When they are kept by a recipient, they produce multiple impressions of your advertisement … Continue reading 5 Ways Promotional Items Help You Receive a Return on Your Investment

Customer Incentive Programs Help Increase Sales Dollars & Order Frequency

We can all agree that more sales are great to have. Why wouldn't we? Sales are an important part of business. If you are trying to get creative with growing your sales and increasing your profits, have you considered Customer Incentive Programs before? Customer Incentive Programs are versatile marketing campaigns that are geared towards motivating … Continue reading Customer Incentive Programs Help Increase Sales Dollars & Order Frequency

3 Things to Avoid When Choosing Promotional Products

Do you know choosing the perfect promotional product is more complex than deciding to buy a few hundred random products to slap your logo on? That's right! Choosing the perfect promotional product is more complex than deciding to buy a few hundred random products to slap your logo on. Whether you are planning on using … Continue reading 3 Things to Avoid When Choosing Promotional Products

10 Benefits of Using Promotional Products

Promotional products are powerful marketing tools for your brand, company, event, and more.  Because they are powerful marketing tools, there are many benefits to using promotional products and using them over other forms of advertising. Although we could go on all day, here are ten benefits of using promotional products: 1. Promotional products give a … Continue reading 10 Benefits of Using Promotional Products

Use Promotional Items Strategically To Stop Wasting Marketing Dollars

Adding your logo to a product for the sake of adding a logo to an item is risky business.  I totally get it - seeing your company's name on a pen, notepad, calculator...anything is like seeing your name in lights! (At least it's close enough to it!). When you do this, you end up wasting … Continue reading Use Promotional Items Strategically To Stop Wasting Marketing Dollars

Are You Standing Out At Trade Shows, Really?

A trade show can be a wonderful event where your company has a chance showcase itself.  No matter what type of company you have, there is one thing all trade show exhibitors have in common: they want to stand out to the trade show attendees. If you exhibit trade shows or plan on exhibiting a … Continue reading Are You Standing Out At Trade Shows, Really?

Top 5 Secrets About Promotional Items You May Not Know

You may think of promotional items as low cost items with information printed on them that companies give away to try and get their name out and create awareness of their brand.  While promotional products can be given away for this reason, this is only skimming the surface of how promotional items can be used … Continue reading Top 5 Secrets About Promotional Items You May Not Know

30 Quotes That Will Motivate You To Take Action This Week

Motivation is a key component of our daily lives. Without motivation, we wouldn't have a reason to act on anything we want or need to act on. Motivation is especially important if you are striving to reach your goals.  If you do have goals, you need motivation to want to make these goals a reality.  … Continue reading 30 Quotes That Will Motivate You To Take Action This Week

Segment Promo Items To Spend Marketing Dollars Wisely at a Trade Show

For businesses who exhibit at conferences or trade shows, it is common to give away products printed with a logo and advertising message.  Generally speaking, this is a great way to create brand awareness and stay top of mind with attendees who visit your booth. Let's be honest, while brand awareness is great, your strategy … Continue reading Segment Promo Items To Spend Marketing Dollars Wisely at a Trade Show

Three Common Promotional Item Myths We Should All Stop Believing

Do you think you really know all about promotional items?  Perhaps you may want to think again!  Over the years, we've had a lot of opportunities to talk to a wide variety of professionals in many different industries about these valuable marketing tools. What we discovered is most of these professionals all had one thing … Continue reading Three Common Promotional Item Myths We Should All Stop Believing

What Does Your Appreciation Gift Mean To Your Client?

This month, one of the books I read was Give and Take by Adam Grant (great book by the way!). In one of the many great stories he tells throughout the book, Grant talks about shifting our frame of reference to another person's perspective.  Usually, the person you are talking to, the person you are … Continue reading What Does Your Appreciation Gift Mean To Your Client?

How Customer Experience Impacts Relationships In Your Business: Part 2

Last week, I told a story about my friend's experience with a credit union. He had opened up a few accounts at a credit union and did not have a very informative or particularly "great" experience.  In fact, it was unsettling.  If you missed it, you can read part 1 here. If you can’t wait … Continue reading How Customer Experience Impacts Relationships In Your Business: Part 2

How Customer Experience Impacts Relationships In Your Business: Part 1

A friend of mine, who had never had an account at a credit union before, decided he wanted to be a part of a credit union.  He did some research and headed over to his local credit union so he could switch banks.  He also thought it would be wise to open up an investment … Continue reading How Customer Experience Impacts Relationships In Your Business: Part 1

Why Gifting Strategies Benefit Your Company, Clients, and Employees

When it comes to giving gifts to your clients or employees, do you have a strategic plan or program in place? Do you place your company logo on the gift? Does your gifting strategy mean you give gifts around the holiday season? Is there a well thought out gifting budget? If you don't have a … Continue reading Why Gifting Strategies Benefit Your Company, Clients, and Employees

The Pantone Color of the Year for 2018 Has Been Announced!

Each year, the authority on all things related to color, the Pantone Color Institute, forecasts and decides on a color for the year.  Known as the "color of the year", this color is chosen to represent not only design and fashion trends, but also the theme of each year. Although it may not seem like … Continue reading The Pantone Color of the Year for 2018 Has Been Announced!

Let’s Talk About The Results You Are Not Getting With Promotional Items

Most businesses are not aware they need to purchase promotional items intentionally, let alone use them with strategy that can help them achieve a desired outcome. My question is, why spend money on promotional products if you do not have an implementation strategy in place? My other question is, if the products are not being … Continue reading Let’s Talk About The Results You Are Not Getting With Promotional Items

The Number One Reason You Should Pay Attention To Your Customer Journey

We all have had experiences with companies we've purchased from that made us tell all of our family and friends about them. Good or bad experiences, we want to talk about it all.  Especially when someone asks about the experience you had with a certain company, flashbacks of memories from great to not so great … Continue reading The Number One Reason You Should Pay Attention To Your Customer Journey

What Do You Do to Ensure the Customer Experience Follows Through After the Sale?

Closing a sale is an exciting time.  Think about it. Sit back and imagine the feeling you get when you close a deal on the sale of your product or service. Think of how happy you feel about the sale being finalized, how proud you are of your accomplishment and how confident you have become … Continue reading What Do You Do to Ensure the Customer Experience Follows Through After the Sale?

Why “On Brand Signature Gifts” Are the Secret Ingredient For Your Brand Awareness

Are you trying to create more awareness of your brand? Then you need marketing that will help you develop brand awareness! Marketing is about your brand being noticed and your message being heard so you can attract the clients who see value in the ways you can serve them.  Basically, marketing is how you create … Continue reading Why “On Brand Signature Gifts” Are the Secret Ingredient For Your Brand Awareness

Why It’s Important To Track Marketing ROI For Each Campaign

Whenever you invest any amount of money in your business, do you track and measure the effectiveness of the investment? I am hoping you said “yes” because tracking the effectiveness of your investment, or the Return On your Investment (ROI), is extremely valuable regardless of the size of your business or the size of the … Continue reading Why It’s Important To Track Marketing ROI For Each Campaign

“That’s how we’ve always done it” is NOT Innovation

There are many companies out there today that do things because "that's the way it's always been done" or "that's just the way we do it". These are dangerous statements for any company to make, not only because they have the potential to hinder growth, but because of the other side of that coin - … Continue reading “That’s how we’ve always done it” is NOT Innovation

3 Simple Steps To Help You Turn Your Vision Into A Reality

When you have a vision, are you the type of person who holds onto it, to think about it every once in a while? Or, are you the person who is going to take action on your vision and turn it into a reality by creating a strategy and not winging it? The other day … Continue reading 3 Simple Steps To Help You Turn Your Vision Into A Reality

Is It Possible to Develop Meaningful Relationships Without a Real Connection?

Lately, I have been having a lot of issues with my cell phone battery dying at lightning fast speeds. When I wake up in the morning and unplug my phone from the charger, it literally drops 2 percentage points and by 10:00 am, I am finding my battery at or below 55% without even using … Continue reading Is It Possible to Develop Meaningful Relationships Without a Real Connection?

5 Cultures With Unique Gift Giving Experiences

Everyone likes to receive gifts.  Why wouldn't you?  When you receive a gift, how does it make you feel?  You may feel excitement, appreciated or happiness, to name a few.  You may also feel that the person gave you the gift cares about you, or at the very least was thinking about you.  Another thought … Continue reading 5 Cultures With Unique Gift Giving Experiences

Why You Can Only Pick Two When it Comes to Good, Fast, and Cheap Products and Services

When I first started in my marketing career, I had a mentor who taught me a valuable concept.  The concept between Good, Fast and Cheap in relation to buying products and services and how, generally speaking, you can’t have all three - you can only pick two. If you are the type of person “who … Continue reading Why You Can Only Pick Two When it Comes to Good, Fast, and Cheap Products and Services

How a Clear Vision Can Keep You From Chaos

Have you ever noticed how chaotic things can get when you don't have a plan?  My husband and I have been traveling a lot this year - some work, some pleasure - and for the most part, we make plans of the things we plan on doing from the sights we want to see to … Continue reading How a Clear Vision Can Keep You From Chaos

How Do You Treat Your Clients After They Buy From You?

Have you ever been in a situation where you purchased something from a company and after you bought from them, you either ran into a problem with the product and the company didn't handle it as well as you deserved for it to be handled, or you had a bad experience with the company after … Continue reading How Do You Treat Your Clients After They Buy From You?

Value Exchange With Clients Creates a Huge Impact on Your Brand

Value. What does it mean to you?  More importantly, what does it mean to your client?  When you put these two together, how does value exchange play a part in your customer life-cycle? Before we dig in, let me give you a definition of “value”: According to dictionary.com, Value means “1. Relative worth, merit or … Continue reading Value Exchange With Clients Creates a Huge Impact on Your Brand

Self Care is the New Health Care: How to Start Today!

I wake up.  I look at my phone and I check my emails – oh look there is a text message from my friend Alexis. Wait a minute…can someone tell me why she is texting me at 7 am? Oh well, I guess I will respond and reminisce about the days when it was rude … Continue reading Self Care is the New Health Care: How to Start Today!

Create Moments To Change The Way Clients Experience Your Brand

A short while ago, I came across this quote by Cesare Pavese: "We do not remember days, we remember moments". When I first saw it, I thought to myself about how this quote is SO true!  I mean, can you remember what you did all day last Monday?  I know I can't!  But I can … Continue reading Create Moments To Change The Way Clients Experience Your Brand

Why Every Marketing Activity Should Be Set Up As A Campaign

If you are in business and have ever used any sort of technique that makes the public - more importantly, your ideal audience - aware of your products and services, chances are you were performing a marketing activity for your company. Essentially, “marketing activities” are daily activities that allow you to get your business in … Continue reading Why Every Marketing Activity Should Be Set Up As A Campaign

Considering ‘Specialty’ Advertising? Here’s What You Should Know

When you think of the last time you were exposed to an advertisement... Did you see a billboard on your morning commute?  Did you click the little "x" at the top of a pop-up ad? (Or, perhaps you opted-into the popup ad?)  Did you see an ad in your Facebook feed?  What about that commercial … Continue reading Considering ‘Specialty’ Advertising? Here’s What You Should Know

How “Green” Are Your Promotional Items, “Really”?

If you are looking to evaluate how green your promotional items really are because you are participating in Earth friendly promotions, you want to create awareness that your company is environmentally friendly or maybe you are celebrating Earth Day within your company, an Earth Day campaign is a great way to accomplish this. While earth … Continue reading How “Green” Are Your Promotional Items, “Really”?

How To Create a Trade Show Marketing Plan That Drives Results

If you've ever exhibited at a trade show, expo or conference and walked away less than thrilled with your results, let me ask you this: Did you create an actual marketing plan that mapped out how you would promote your booth presence before, during AND after your show? If not, you may want to reconsider … Continue reading How To Create a Trade Show Marketing Plan That Drives Results

Antina Visits Industry Trade Show To Provide More Value to Clients

Last week we attended the Promotional Product Industry's largest industry trade show in Las Vegas, Nevada.  Not only was it nice to get out of the cold weather (it was 9 degrees the day we left to go there!), it was nice to go there to invest in the educational benefits that come along with … Continue reading Antina Visits Industry Trade Show To Provide More Value to Clients

Greenery : 2017’s ‘Color of the Year’ is Here!

Every year the Pantone Color Institute (aka the authority on all shades of "color") announces a "color of the year".  It is an exciting time in the fashion, design and well, basically any industry that deals with color. For those of you who are not familiar, Pantone's Color of the Year is a special color … Continue reading Greenery : 2017’s ‘Color of the Year’ is Here!

Why You Need Marketing, Whether You Like It Or Not!

It's no secret that business owners wear a lot of hats.  Some of the hats we wear are our favorite hats to put on.  We love everything about it: the way it feels. the way it looks, we sometimes can't get enough of it and it may even be hard to take off at times. … Continue reading Why You Need Marketing, Whether You Like It Or Not!

How To Make Hard Business Decisions, Easy For Better Results

My husband and I decided to do something different one night, and play a board game.  As I was searching for a game, I stumbled upon an old book I had as a child: "Zobmondo" : The Outrageous Book of Bizarre Choices" by Randy Horn.  For those of you not familiar with the book, it … Continue reading How To Make Hard Business Decisions, Easy For Better Results

7 Tips to Keep You Motivated During the Holiday Season

Happy Almost Thanksgiving!!  We made it to that time of year!  The time that is not only filled with joy, happiness, celebration and being even more conscious about expressing our gratitude - it is also that time of year that is filled with giant grocery lists, shopping lists, holiday planning, family coming into (or about … Continue reading 7 Tips to Keep You Motivated During the Holiday Season

Even Zombies Can Remind Us that Marketing Seeds Lead to Success

Last Sunday night, my husband and I were watching "The Walking Dead" and during a commercial break there was a clip from "Fear the Walking Dead"- a companion/prequel series to "The Walking Dead" - to promote the companion show. That's not just advertising, it's great marketing.  It also teaches us a lesson that even zombies can … Continue reading Even Zombies Can Remind Us that Marketing Seeds Lead to Success

What is Your Customer Actually Buying From You?

As a business owner, you should always be thinking about the value you bring to the table when it comes to daily operations and working with clients.  Most of the time - ok all the time - your customers are thinking about "them" and their needs.  Therefore, you should be thinking about the same thing … Continue reading What is Your Customer Actually Buying From You?

What Value Do You Place on Customer Experiences With Your Brand?

Last week, I was in Orlando, Florida for a business conference.  Interestingly enough, I had a short conversation with a few accountants about the fireworks at Disney World. The conversation was interesting in the fact that a few short sentences clearly identified the different points of view between a marketer and an accountant (or accountants in … Continue reading What Value Do You Place on Customer Experiences With Your Brand?

Sometimes You Just Need That Missing Piece To Get Ahead

Over the past few weeks, I have been reading Napoleon Hill's Think and Grow Rich. In his book, Hill tells an interesting story that made me think about how it is so easy to give up in certain situations that may seem hard at first, but if - and only if - you push through, will … Continue reading Sometimes You Just Need That Missing Piece To Get Ahead

Mid Summer Blues? Cheer Up! Trade Show Season Is Coming Soon!

We made it to August! Some may mourn the fact that Summer is almost over while others are saying summer technically doesn't end until September 22nd - the "official" first day of Fall. Whichever side of the road you are on, the fact of the matter is today, it is still summer!  That sounds like the … Continue reading Mid Summer Blues? Cheer Up! Trade Show Season Is Coming Soon!

30 Perks of Using Promotional Products As Marketing Tools

Here are 30 tips that will help you use promotional products to market your company. Here we go!  Promotional products can help you: Create brand awareness Become favored by your audience Create an experience for your audience Promote your company Generate leads Increase sales Retain customers Lower company healthcare costs Set you apart from your … Continue reading 30 Perks of Using Promotional Products As Marketing Tools

What To Do When You Think You Ordered Too Many Promotional Items

Have you ever purchased promotional items before and when they arrived at your doorstep, you were excited to open the box to see your brand stamped all over the products. After you get past your initial "OMGee I love this!" reaction, you take another look at the box of products and you see WAY more … Continue reading What To Do When You Think You Ordered Too Many Promotional Items

How Promotional Products Help You Recall Your Experience With a Brand

This past weekend Andrew and I went to Niagara Falls.  It was my first time there and his first time back since he was little and I must say WOW!  It was definitely a sight to see.  I couldn't get over the fact that the water does not stop!  And all the rainbows! (Love me … Continue reading How Promotional Products Help You Recall Your Experience With a Brand

The Love-Hate Relationship with Promotional Products

When you receive a promotional item, how does it make you feel?  Happy? Excited? Appreciated?  or all of the above (rather all to the left)? Promotional products are infamous for making  recipients happy. As for the advertiser - their audience thanks them for it! While these branded tools can increase awareness of your brand while … Continue reading The Love-Hate Relationship with Promotional Products

Antina Promotions’ Brand Story: Part 3

In the past 2 weeks, I have touched on the Brand Story Challenge.  A challenge for entrepreneurs and businesses created by Business Consultant, Jennifer Kem, to help them discover the core and essence of their business.  On Day 1, it was about the essence of Antina Promotions and Day 2 was about my Catalyst Moment in … Continue reading Antina Promotions’ Brand Story: Part 3

Antina Promotions’ Brand Story: Part 2

Last week I talked about my participation in Jennifer Kem, Business Consultant's, Brand Story Challenge.  A 10 Day Challenge for businesses and entrepreneurs to discover the core and essence of their brand.  Day 1 was about the Essence of Antina Promotions.  Day 2 was about the Catalyst Moment in my life that completely changed me for … Continue reading Antina Promotions’ Brand Story: Part 2

Antina Promotions’ Brand Story: Part 1

Last week, I started a challenge called "The Brand Story Challenge" created by business consultant, Jennifer Kem.  This challenge is a 10 day challenge that pushes businesses and entrepreneurs to answer the hard questions in their business so they can learn to tell their brand's story and reveal the core of their brand. This is … Continue reading Antina Promotions’ Brand Story: Part 1

Antina Case Study: Happy Teeth-Happy Clients for This Dentist

As a Dentist, you know that it is rare to find a patient that is super excited for their next appointment with you.  In fact, it is sometimes hard to get patients to keep coming back regularly!  With drills and x-rays and needles and sharp tools, the possibility of needing fillings or flossing lessons, it … Continue reading Antina Case Study: Happy Teeth-Happy Clients for This Dentist

Antina Case Study: Happy Teeth-Happy Clients

There are not too many people out there that enjoy going to the Dentist.  With drills and x-rays and needles and sharp tools, it is hard to find someone who looks forward to seeing their Dentist.  This, especially is the case for the patients of one of our clients who just so happens to be … Continue reading Antina Case Study: Happy Teeth-Happy Clients

Has Daylight Savings Time Worn You Down?

On March 12, we set our clocks forward.  While this is a good thing, meaning spring is right around the corner, it is also a very tiring thing!  No matter what I do during daylight savings time, I cannot escape the fact that one hour lost means many hours of fatigue.  How about you, has … Continue reading Has Daylight Savings Time Worn You Down?

Antina Promotions New Promotional Product Store

I am very excited to announce that earlier this month, Antina Promotions launched its new and improved (and responsive!) promotional product store.  Our store is still packed full of over 700,000 products for you to advertise your company with, and we still offer great features such as virtual samples, top categories, product collections, product videos, … Continue reading Antina Promotions New Promotional Product Store

Surprising Promotional Items You Can Add Your Logo To

Promotional products can be a truly unique and one of a kind form of advertising, especially when you expand your thoughts on what you would like to use for your next promotion.  The "usual suspect" products are items such as pens, mugs, jar openers, etc.  However, the world of promotional products is broader than you would believe. … Continue reading Surprising Promotional Items You Can Add Your Logo To

This Year’s Fashion Report: Top 10 Colors for Spring 2016

As previously announced, the colors of the year have been determined, by the Pantone Color Institute, to be Rose Quartz (light pink) and Serenity (pale blue). Since these two colors will be everywhere this year, wouldn't it be helpful if we were introduced to color pairings? Luckily the Pantone Color Institute has introduced their top … Continue reading This Year’s Fashion Report: Top 10 Colors for Spring 2016

Fashion Report: Top 10 Colors for Spring 2016

As previously announced, the colors of the year have been determined, by the Pantone Color Institute, to be Rose Quartz (light pink) and Serenity (pale blue). Since these two colors will be everywhere this year, wouldn't it be helpful if we were introduced to color pairings? Luckily the Pantone Color Institute has introduced their top … Continue reading Fashion Report: Top 10 Colors for Spring 2016

The Oddest Place You Will Find Promotional Products

Promotional items are everywhere.  In fact, you will probably come in contact with a few dozen logoed products this week. Where can you find them you ask?  Well, some of the more obvious places you can find promotional items are in your office (products like staplers, sticky notes, memo holders), your car (cell phone holders, cup … Continue reading The Oddest Place You Will Find Promotional Products

3 Ways Using Promotional Products Can Leave a Lasting Impression

Since promotional products are tangible and useful, recipients hold onto them - sometimes for long periods of time - which translates to, they are holding onto your advertisement!  So, when using  promotional products as advertising mediums you want to make sure you are using them to your benefit, so they leave a lasting impression long … Continue reading 3 Ways Using Promotional Products Can Leave a Lasting Impression

How To Make Your Next Trade Show As Fierce As Lady Gaga

If you have ever been an attendee at a trade show you know how overpowering the show floor can be from the time you walk in until the time you walk out.  What, with the 100's of vendor booths and the crowds of people, who wouldn't be overwhelmed? If you have not started to plan … Continue reading How To Make Your Next Trade Show As Fierce As Lady Gaga

How To Make Your Next Tradeshow As Fierce As Lady Gaga

If you have ever been an attendee at a tradeshow you know how overpowering the show floor can be from the time you walk in until the time you walk out.  What, with the 100's of vendor booths and the crowds of people, who wouldn't be overwhelmed? In a few weeks, it will be time … Continue reading How To Make Your Next Tradeshow As Fierce As Lady Gaga

Pantone Creates a New Color Based on Popular Character

This early in 2016 and it has already been a year of industry firsts for Pantone.  First up on the list of never-even-heard-of-before announcements, was their choice of having 2 Colors of the Year in 2016 instead of one.  Now, they have announced their partnership with Illumination Entertainment and Universal Partnerships & Licensing to create a new color … Continue reading Pantone Creates a New Color Based on Popular Character

10 Perfect Promotional Product Pairs You Will Love

[et_pb_section admin_label="section"] [et_pb_row admin_label="row"] [et_pb_column type="4_4"] [et_pb_text admin_label="Text"] If you are in sales, you have heard that it takes more than one "touch" to generate a qualified lead?  While that number may be a few more than one touch - between 6 and 8 (sometimes more) to be exact - there are many ways you … Continue reading 10 Perfect Promotional Product Pairs You Will Love

10 Perfect Promotional Product Pairs

If you are in sales, you have heard that it takes more than one "touch" to generate a qualified lead?  While that number may be a few more than one touch - between 6 and 8 (sometimes more) to be exact - there are many ways you can find a way to touch upon your … Continue reading 10 Perfect Promotional Product Pairs

Top 5 Antina Blogs From the Past 5 Years

In lieu of our 5 Year Anniversary, we decided we would compile some data and showcase our Top 5 Blogs from the past 5 years. 1. 10 Benefits for Using Promotional Products Promotional products are powerful marketing tools for your brand, company, event or other organization.  In fact, there are many benefits to using promotional … Continue reading Top 5 Antina Blogs From the Past 5 Years

Women’s History Book Donated In Honor of Antina Promotions

Last Wednesday, January 6, the American Business Women's Association's (ABWA) Novi Oaks Charter Chapter held a Book Unveiling at the Novi Public Library.  The book unveiling was held to celebrate an initiative taken by the Novi-Oaks chapter last year to have its members donate books celebrating Women's History to the Novi Library.  On January 6, 34 … Continue reading Women’s History Book Donated In Honor of Antina Promotions

19 Insane (But True) Facts About Promotional Products

Promotional products are a very versatile breed of advertisements.  Ranging from items you can eat to items you can hear to items you can touch, these items can pique the interests of anyone and can also be beneficial to companies in many ways.  Here are 19 Insane (But True) Facts About Promotional Products. Typically, people own … Continue reading 19 Insane (But True) Facts About Promotional Products

How Much Do You Really Know About Promotional Products?

Do you think you know everything there is to know about promotional products?  Take our quiz to find out! What percent of consumers can recall an advertiser on a promotional product they received? a. 51% b. 89% c. 78%   How many consumers remember an advertiser from a promotional product? a. 9/10 b. 7/10 c. … Continue reading How Much Do You Really Know About Promotional Products?

Antina Promotions Celebrates 5 Years in Business!

It has been 5 years since Antina Promotions started by owners Christina Spagnuolo-Concord and Andrew Concord. Ever since 2010 Antina Promotions has helped companies and organizations advertise with promotional items by helping them find unique products their target audiences will hold onto.  Antina Promotions takes pride in providing quality products to give their clients a greater … Continue reading Antina Promotions Celebrates 5 Years in Business!

Antina Promotions Celebrates 5 Years!

It has been 5 years since Antina Promotions started by owners Christina Spagnuolo-Concord and Andrew Concord. Ever since 2010 Antina Promotions has helped companies and organizations advertise with promotional items by helping them find unique products their target audiences will hold onto.  Antina Promotions takes pride in providing quality products to give their clients a greater … Continue reading Antina Promotions Celebrates 5 Years!

How To Start Using Promotional Products As Advertisements

Have you ever received a promotional item and wondered, "Hey, how do I get my company's logo on a product?".  If you have never purchased promotional items before and are wondering where to start, you are in luck!  We are here to help you learn how to start using promotional products. Create a plan.  This is … Continue reading How To Start Using Promotional Products As Advertisements

Pantone Announces Color”s” of the Year for 2016?

Pantone.  The color institute that forecasts trends each year with one. single. color.  This has been true since 2000 when Pantone started the color trend forecast.  Now, for the first time ever, Pantone has chosen two colors to represent 2016: Rose Quartz and Serenity. Rose Quartz (a light pink hue) and Serenity (a pale blue) to … Continue reading Pantone Announces Color”s” of the Year for 2016?

The Best Ways to Use Promotional Products

There are many promotional products in the world today, you can almost get a logo printed on, well, everything! Why wouldn't you want to put your logo on everything anyway?  It has been proven that promotional products have a track record of presenting great results in giving you a good return on your investment, helping … Continue reading The Best Ways to Use Promotional Products

7 Great Articles About Promotional Products

Using promotional products for your marketing strategy is more complex than slapping your logo on 1000 pens and handing them out to whoever you meet, wherever you go.  It takes a more strategic approach to achieve great results with your campaign.  To back up that statement, we decided to collect 7 great articles about promotional … Continue reading 7 Great Articles About Promotional Products

Holiday Cards Can Help Spread Cheer Throughout the Season

The holidays have been creeping up on us, slowly, and it is around that time of year when you are beginning to think about, or will soon start thinking about holiday gifts.  Not only holiday gifts for your family, but holiday gifts for your employees, suppliers and clients.  Around this time of year, you may … Continue reading Holiday Cards Can Help Spread Cheer Throughout the Season

New Sweet Website To Help You Make Clients Feel Special

This month, we launched a new product website that will help you make your clients feel special.  Whether you are looking to make your clients feel special, appreciated or happy during the holidays or during any time throughout the year, the sweet gifts on our website will do the trick!  Our new Gourmet Food Gifts … Continue reading New Sweet Website To Help You Make Clients Feel Special

They Do What? 7 Secrets About Promotional Products

You may think of promotional products as items with information printed on them that companies give away.  While this is true, we have only skimmed the top of what promotional products are used for and what they can do.  If we dig a little deeper, below the surface to talk about the qualities of promotional … Continue reading They Do What? 7 Secrets About Promotional Products

4 Ways Promotional Products are More Refreshing Than New Socks

Advertisements are everywhere.  Whether you are watching TV, listening to the radio or checking your email, you are bound to see or hear an advertisement.  Have you ever thought about how the company behind the advertisement makes you feel?  Not the normal "I'm glad I caught that commercial because I know about this product", but … Continue reading 4 Ways Promotional Products are More Refreshing Than New Socks

4 Surprising Ways Promotional Products are More Refreshing Than New Socks

Advertisements are everywhere.  Whether you are watching TV, listening to the radio or checking your email, you are bound to see or hear an advertisement.  Have you ever thought about how the company behind the advertisement makes you feel?  Not the normal "I'm glad I caught that commercial because I know about this product", but … Continue reading 4 Surprising Ways Promotional Products are More Refreshing Than New Socks

5 Least Favorite Promotional Products

Everyone has their favorite promotional products, their "go-to" that helps them connect with their target audience in a way that makes sense for their business model and advertising campaign.  On the flip side, there are also those products that are a little less favorable than others.  Maybe people have received these items one too many … Continue reading 5 Least Favorite Promotional Products

Time to Tailgate With Promotional Items!

Its the beginning of October and college and professional football is in full swing.  Getting coworkers, clients and partners in business together to have a good time before a football game is always a great idea.  A great way to make it even better is to provide some awesome promotional products for your guests to take … Continue reading Time to Tailgate With Promotional Items!

How Promotional Products Can Get You Out of Trouble

In the business world, we all have had "those days" where issues arise and sometimes, it is sometimes hard to please our customers.  Even if your company is the "go-to" in your field and have a very great reputation, issues are bound to happen one time or another. Issues like, your computer was down for … Continue reading How Promotional Products Can Get You Out of Trouble

How Promotional Products Can Get You Out of Trouble

In the business world, we all have had "those days" where issues arise and sometimes, it is hard to please our customers.  Even if your company is the "go-to" in your field and have a very great reputation, issues are bound to happen one time or another.  Issues like, your computer was down for a … Continue reading How Promotional Products Can Get You Out of Trouble

The Evolution and History of Promotional Products

Promotional Products have been around for a very long time, we figure it would be interesting to see the evolution of promotional products since they first made their debut in 1789! 1789 - George Washington created commemorative buttons to mark the event that he was elected president. Because of the success in his campaign, wooden … Continue reading The Evolution and History of Promotional Products

How Did Promotional Items Become The Best? Find Out Here!

Promotional items have been around since way way back when George Washington needed commemorative buttons when he was elected president. Ever since then, these advertising specialties have evolved from buttons to calendars to wooden specialties and Farmers Almanacs.  Evolving all the way up to today when we see items such as measuring cups, oven mitts, earbuds … Continue reading How Did Promotional Items Become The Best? Find Out Here!

How Did Promotional Items Become The Best? Find Out.

Promotional items have been around since way way back when George Washington needed commemorative buttons when he was elected president.  Ever since then, these advertising specialties have evolved from buttons to calendars to wooden specialties and Farmers Almanacs up to today when we can see items such as measuring cups, oven mitts, earbuds and portable cell … Continue reading How Did Promotional Items Become The Best? Find Out.

WBENC Certification Granted to Antina Promotions

On August 12, 2015 - the Great Lake's Women's Business Council Certification Committee granted certification to Antina Promotions, LLC as a Women Business Enterprise (WBE). According to the Women's Business Enterprise National Council, "a WBE is a business that is majorly owned and controlled by one or more women.  Having WBE Certification gives a business … Continue reading WBENC Certification Granted to Antina Promotions

WBE Certification Granted to Antina Promotions

On August 12, 2015 - the Great Lake's Women's Business Council Certification Committee granted certification to Antina Promotions, LLC as a Women Business Enterprise (WBE).  According to the Women's Business Enterprise National Council, a WBE is a business that is majorly owned and controlled by one or more women.  Having WBE Certification gives a business … Continue reading WBE Certification Granted to Antina Promotions

Why Promotional Products Will Change Your Life

Do you sometimes feel like your advertising efforts are not working for you as much as you would like?  Do you feel like your message is being buried within that of your competitor's ads?  Do you feel like you are wasting your advertising dollars on ads that do not work? If you answered yes to … Continue reading Why Promotional Products Will Change Your Life

What You Need to Know About Trade Show Prep

I know that it is hard to believe, but like it or not summer is almost over.  And that can only mean one thing, trade show season is almost here.  If you are planning on attending a trade show this fall, you should really go prepared so that you get the most out of your … Continue reading What You Need to Know About Trade Show Prep

Product Spotlight: Hot/Cold Packs

Cold packs have come a long way since a bag of frozen peas or a simple bag of ice.  I'm sure that at some point in your life you have had your fair share of bumps and bruises.  We all have.  And I bet that at some point you have needed a hot or cold … Continue reading Product Spotlight: Hot/Cold Packs

When Promotional Items Send Prospects Running For Cover

To a business owner or company, promotional items are products with logos on them that companies use to get their name across to their current clients and to prospects to help companies make a good impression to create awareness of their brand.  This means that it is always good to know what will and will not … Continue reading When Promotional Items Send Prospects Running For Cover

Why Promotional Products Are “the New Black”

In advertising, it is important to keep your brand on top of your clients' minds so they think about your company over your competitors when they need your services.  In order for your message to stick, you need to find a way for your clients to not only remember you, but identify your company, have … Continue reading Why Promotional Products Are “the New Black”

Why Promotional Products Are the New Black

In advertising, it is important to keep your brand on top of your clients' minds so they think about your company over your competitors when they need your services.  In order for your message to stick, you need to find a way for your clients to not only remember you, but identify your company, have … Continue reading Why Promotional Products Are the New Black

5 Uses for Promotional Products

It is easy to think that promotional products are simply objects with a print of your company logo that sit around your office after the initial excitement of seeing something with your logo on it, until you remember that you bought them a few months back.  Believe it or not, you can actually use promotional … Continue reading 5 Uses for Promotional Products

Summer is Here! Add Some Color To Your Next Promotion

Summer is finally here!  I'm not sure about the winter you had, but I am happy to have made it out alive, myself.  To celebrate the changing seasons, I thought I would show some interesting color changing promotional products.  Color changing products are fun and versatile items that can be used to brighten up any promotion and … Continue reading Summer is Here! Add Some Color To Your Next Promotion

How to Start Using Promotional Products to Advertise Your Brand

Promotional items are tangible items your target audience will hold onto if the item you give away is useful to their everyday lives. The best part of a promotional product is that while the item is useful, it can also casually display your logo, contact information and marketing message to double as an advertisement.  Unlike … Continue reading How to Start Using Promotional Products to Advertise Your Brand

3 BS Facts About Promotional Items Everyone Thinks Are True

Promotional items are effective advertising tools that can help you accomplish many sales and marketing goals.  However, oftentimes promotional products are misunderstood which prevents others from realizing the benefits that can be gained from advertising with promotional products.  So, we are here to debunk 3 BS facts about promotional items everyone thinks are true. 1. The more … Continue reading 3 BS Facts About Promotional Items Everyone Thinks Are True

12 Things Your Boss Expects You to Know About Promotional Products

Promotional products are useful items with an advertiser's name, logo, marketing message, offer or other promotional message an advertiser would like to promote.  Many companies use these products to advertise, thank customers, build clientele and maintain their current clientele - to mention a few.  If you work for a company that uses promotional products for … Continue reading 12 Things Your Boss Expects You to Know About Promotional Products

Your Clients’ Number 1 Fan This Summer

Summertime is ALMOST here - as Memorial Day has just passed, we are a little over a month away from more sunshine, picnics, parties and hot weather!  If you know a lot of clients who do not like when it is hot outside, come to the rescue and give them a promotional item with your name on … Continue reading Your Clients’ Number 1 Fan This Summer

Promotional Items Play An Important Role In Communicating Your Brand

Your company's brand defines, to your customers, who you are and what you do with your logo being the center of it all.  Basically, your logo is the official seal of your company and helps define you.  That logo should be placed on your website, packaging, promotional materials and other mediums you decide to use to … Continue reading Promotional Items Play An Important Role In Communicating Your Brand

3 Promotional Items That Will Let Your Brand Travel

If you have clients who like to travel or have to travel a lot for business, why not let them take you with them?  Well, maybe not you, physically.  But, they can definitely take your company's brand along for the ride.  There are a variety of promotional items to put your logo on that will help make … Continue reading 3 Promotional Items That Will Let Your Brand Travel

New and Interesting Promotional Products of 2015

It's that time of year again where we go to an ASI industry tradeshow and report back to you some interesting and some new promotional items of 2015.  First up we have a few new pens: 1. The 3-in-1 Screen Cleaner Pen We have talked about how multi-function products are always a great giveaway product … Continue reading New and Interesting Promotional Products of 2015

Bottoms Up! Unique Promotional Drinkware Can Help You Stand Out

Promotional drinkware is a popular item that is given away to clients and prospects alike to advertise a company or to simply give away as a gift.  When you think of promotional drinkware, what do you think of?  Coffee mugs, perhaps?  It wouldn't be surprise me if the majority of you thought of coffee mugs … Continue reading Bottoms Up! Unique Promotional Drinkware Can Help You Stand Out

It’s Spring! Take Your Promotions Outdoors

Aahh spring! The time of year we can finally start getting out of the house to enjoy the outdoor activities we have been craving to do when we were stuck inside all winter!  If you are a business owner or marketer that is trying to reach an audience indoors, maybe it is time to take … Continue reading It’s Spring! Take Your Promotions Outdoors

“Fore” Promotional Product Ideas to Help Your Game

The weather has finally started to break which has golfers of all skill levels ready to hit the links.  Luckily, we have some awesome promotional products that you can give to your clients. 1. Pitchfix Golfers should take pride in the courses that they play and take care of the grass that makes the course … Continue reading “Fore” Promotional Product Ideas to Help Your Game

Promotional Products Can Help Raise Awareness For a Cause

Many of us have causes that we stand behind and do what we can to support the cause, and the people or things that can benefit from them.  For some of us this is a very strong passion and is very important for us to do all that we can to help.  One of the best ways … Continue reading Promotional Products Can Help Raise Awareness For a Cause

Spread Awareness with Eco Friendly Promotional Products

Spring is finally here!  If you have been cooped up all winter, now is the time to start planning your next advertising campaign to get you used to venturing into the outside world again.  Need some inspiration?  What about spreading awareness of your company with Eco Friendly promotional products?  In fact, Earth Day is right … Continue reading Spread Awareness with Eco Friendly Promotional Products

Promotional Products: A Subtle, Yet Effective Way to Advertise

Imagine this: you are winding down at the end of the night and all you want to do is sit down and watch your favorite television show.  When you sit on the couch, kick your feet up and turn on the TV, your show starts and you feel relaxed.  Then, the first commercial break happens. … Continue reading Promotional Products: A Subtle, Yet Effective Way to Advertise

What is a PMS Color and Why is It Important to Your Brand Image

Believe it or not, there is an authority on color.  No, not the fashion police!  It is none other than Pantone, LLC.  Not only are they the authority on color, they are the provider of color systems.  The best known system is the Pantone Matching System (PMS).  This is a universal guide mainly used by … Continue reading What is a PMS Color and Why is It Important to Your Brand Image

The Proper Way to Use Promotional Products

When you think of promotional products, what do you think of?  Tchotske's? Trinkets and Trash? SWAG? Freebies?....How about Advertisements?  Sure there are a lot of "junky" promotional products out there that are given away as a "freebie" only to fall apart in the recipients hands - hands that immediately throw the product in the trash. … Continue reading The Proper Way to Use Promotional Products

Things You Might Be Doing Wrong When Advertising With Promotional Items

So, you purchased custom products with your company logo and information printed all over them.  Let's say you ordered custom cell phone stands.  When you receive them in the mail, you are super excited because...well...because it is really cool to have your logo on something, not to mention it looks cool.  It also looks so professional, … Continue reading Things You Might Be Doing Wrong When Advertising With Promotional Items

How To Avoid “Trick or Treaters” At Your Event Table

If you have ever exhibited at a trade show, you know what I mean when I say "trick or treaters" stop by your table.  These are the attendees who show up to the event looking for "free stuff" without a care in the world which company table they take from or even what that company … Continue reading How To Avoid “Trick or Treaters” At Your Event Table

21 Reasons Promotional Items Are Effective Advertisements

Promotional items, when used properly can be cost effective advertising tools that produce great results.  There have been numerous studies conducted by the Advertising Specialties Industry professionals including the Advertising Specialties Institute (ASI) and the Promotional Products Association International (PPAI).  Here are 21 facts that have proven promotional items as effective advertisements. 1. Promotional products … Continue reading 21 Reasons Promotional Items Are Effective Advertisements

2015 Pantone Color of the Year Announced: Marsala

It's that time of year again where Pantone announces the top color of the year.  The color you that will shape this year's fashion and design world is Marsala.  Yes, like Marsala wine or Chicken Marsala this color is sure to provide a great touch on this year's great vibes. Marsala, an earthy red-brown color, is … Continue reading 2015 Pantone Color of the Year Announced: Marsala

2015 Pantone Color of the Year Announced

It's that time of year again where Pantone announces the top color of the year.  The color you that will shape this year's fashion and design world is Marsala.  Yes, like Marsala wine or Chicken Marsala this color is sure to provide a great touch on this year's great vibes. Marsala, an earthy red-brown color, is … Continue reading 2015 Pantone Color of the Year Announced

Display Products: Another Great Way to Advertise Your Brand

We have mentioned it before, but we can place a logo on practically anything and everything.  This week, we are going to be talking about display products.  You know, the advertisements sitting on tables at restaurants (called table tents)?  The brochure holders you see at hotels that hold travel brochures with information about nearby attractions? … Continue reading Display Products: Another Great Way to Advertise Your Brand

Display Products: Another Great Way to Advertise

We have mentioned it before, but we can place a logo on practically anything and everything.  This week, we are going to be talking about display products.  You know, the advertisements sitting on tables at restaurants (called table tents)?  The brochure holders you see at hotels that hold travel brochures with information about nearby attractions? … Continue reading Display Products: Another Great Way to Advertise

Why Your Company Colors Are Important to Your Brand

Any Michigan fans here?  We know you are rocking the Blue and Yellow.  What about Michigan State fans?  You are definitely sporting the green and white.  See what we did here?  We associated the University of Michigan and Michigan state with their school colors.  Now, think McDonald's (red and yellow),  Facebook (Blue and White), Macy's … Continue reading Why Your Company Colors Are Important to Your Brand

New Decorating Method You Cannot Feel: inFusion

This year, watch out for t-shirts and hoodies imprinted with a new and innovative decorating method you cannot feel.  This design method is called inFusion.  While it may look like dye sublimation, inFusion is a decorating method that unites with specialized fabrics, made specifically for inFusion and created with high-spun polyester and cotton, to become one with … Continue reading New Decorating Method You Cannot Feel: inFusion

New Decorating Method You Cannot Feel

This year, watch out for t-shirts and hoodies imprinted with a new and innovative decorating method you cannot feel.  This design method is called inFusion.  While it may look like dye sublimation, inFusion is a decorating method that unites with specialized fabrics, made specifically for inFusion and created with high-spun polyester and cotton, to become one with … Continue reading New Decorating Method You Cannot Feel

The Top 10 Antina Promotions’ Blog Posts of 2014

Every year we like to compile a "best of" list of our favorite blogs.  This year, we came up with a list of 10 blogs we felt deserved to be recognized.  So, since we are all about to count down the hours, minutes and seconds until we ring in the new year, let's count down … Continue reading The Top 10 Antina Promotions’ Blog Posts of 2014

Top 10 Antina Blogs of 2014

Every year we like to compile a "best of" list of our favorite blogs.  This year, we came up with a list of 10 blogs we felt deserved to be recognized.  So, since we are all about to count down the hours, minutes and seconds until we ring in the new year, let's count down … Continue reading Top 10 Antina Blogs of 2014

New and Updated Decoration Techniques for Your Logoed Apparel

When it comes down to decorating an apparel item you want to brand with your logo, you may be familiar with embroidery or screenprinting as a decorating method.  Now, there are more than just regular embroidery or screenpring available.  Now, there are new and updated decoration techniques for your logoed apparel. Embroidery Sparkly is in. … Continue reading New and Updated Decoration Techniques for Your Logoed Apparel

Get Noticed With Promotional Apparel [Infographic]

Promotional apparel is clothing decorated with a company's logo.  Companies use branded apparel to for many reasons.  They use it to make their team stand out, show company pride, look professional, create team spirit, and more. What they also do is create community around your company when your clients start wearing your branded threads around … Continue reading Get Noticed With Promotional Apparel [Infographic]

How To Reuse Banners In Between Tradeshow Seasons

Tradeshow season is starting to wind down as it breaks until spring.  If you recently updated your tradeshow banner, purchased a new display or love your current display you may be sad to store your items in a closet until the next tradeshow season.  You may feel sad because you spent a lot of time … Continue reading How To Reuse Banners In Between Tradeshow Seasons

Frequently Asked Question: What is This ‘Setup Fee’?

When placing an order for promotional products, you may wonder why there is this crazy "setup fee" added to your invoice.  While not all promotional items have a setup fee associated with them, we are here to solve the case of the Setup Fee and clarify any loose ends. This way, you can feel better knowing exactly … Continue reading Frequently Asked Question: What is This ‘Setup Fee’?

FAQ: What is This ‘Setup Fee’?

When placing an order for promotional products, you may wonder why there is this crazy "setup fee" added to your invoice.  While not all promotional items have a setup fee associated with them, we are here to solve the case of the Setup Fee and clarify any loose ends.  This way, you can feel better knowing exactly … Continue reading FAQ: What is This ‘Setup Fee’?

A New Light Shed on Promotional Produts

By definition, a promotional product is "any item imprinted with a logo or slogan and given out to promote a company, organization, product, service, special achievement or event. T-shirts, mugs, pens and key tags are popular examples, and just about anything can be imprinted”, according to the Advertising Specialties Institute (ASI).  When you think of … Continue reading A New Light Shed on Promotional Produts

3 Tricks to Using Promotional Items More Effectively

Promotional items are more than just products with logos on them, and  are way more than "free stuff" you hand out to everyone you know.  In fact, promotional products are packed with potential and give your advertising message the capability to receive repeat impressions without a repeat cost to you?  This makes promotional items great advertising … Continue reading 3 Tricks to Using Promotional Items More Effectively

Pantone Colors Have Been Announced for Fall 2014

As fall approaches us, the Pantone Color Institute(R) fashion report is released right on schedule.  This year, according to Pantone's website, the executive director of the Pantone Color Institute(R) stated, "'This is a season of untypical colors - more reflective of the imagine and ingenuity, which makes for an artful collection of colors and combinations not … Continue reading Pantone Colors Have Been Announced for Fall 2014

Pantone Colors Announced for Fall 2014

As fall approaches us, the Pantone Color Institute(R) fashion report is released right on schedule.  This year, according to Pantone's website, the executive director of the Pantone Color Institute(R) stated, "'This is a season of untypical colors - more reflective of the imagine and ingenuity, which makes for an artful collection of colors and combinations not bound … Continue reading Pantone Colors Announced for Fall 2014

Like It, Love It, or Hate It? Pajama Themed Fashion Is In

Flowy, Sporty, Terry, Spandex and Flannel. New, up and coming pop star group? Or trendy features and materials in the fashion world?  Let's talk about the latter.  As more and more people are starting to become acustomed to the "relaxed fit" style of clothing, cozy/pajama-themed fashions are starting to become ever so popular. Because of … Continue reading Like It, Love It, or Hate It? Pajama Themed Fashion Is In

Chalk Up Your Next Promotion with Promotional Products

Think back to when you were a kid, many of you may be familiar with taking your box of sidewalk chalk outside to draw all over your parents driveways, playing hopscotch until you couldn't hop anymore, and feeling sad when your creations were washed away when it rained - playing with chalk was fun when … Continue reading Chalk Up Your Next Promotion with Promotional Products

Is It Time To Freshen Up and Update Your Trade Show Display?

It's time to dust off your company's logoed tablecloths, retractor banners and table top displays...trade show season is upon us! If you frequent the trade show floor you know that one of the things you need is an eye catching display.  This ensures potential leads will be sure to find you in the crowd, and … Continue reading Is It Time To Freshen Up and Update Your Trade Show Display?

Is It Time To Update Your Tradeshow Display?

It's time to dust off your company's logoed tablecloths, retractor banners and table top displays....tradeshow season is upon us!  If you frequent the tradeshow floor you know that one of the things you need is an eye catching display.  This ensures potential leads will drift your way, and you will get a chance to tell … Continue reading Is It Time To Update Your Tradeshow Display?

Perking Up with Promotional Products

Coffee, the life force that drives many Americans.  Who doesn't love a good cup of rich and bold coffee to wake you up in the morning, keep you going through a long day, or top off a delicious dessert.  It is no secret that people love coffee which is why it makes such a great … Continue reading Perking Up with Promotional Products

Get Into The School Spirit with Promotional Items

With summer creeping up to its final days, a new season has approached: School Season.  For this school year, make students feel the spirit of coming back to school by giving them items that can help them show off the pride they have of the school they attend.  Here are a few ideas to get … Continue reading Get Into The School Spirit with Promotional Items

Promotional Ideas Fresh Off the Vine

Whether you have a vineyard or winery with a tasting room or even a corporate office, wine themed gifts are always a classy way to say thank you to clients, vendors, or employees.  Even if the recipient does not drink wine, the gift can look great on display or be used for entertaining guests.  There … Continue reading Promotional Ideas Fresh Off the Vine

Antina Promotions Now Offers Event Consulting!

Planning an event can be a very stressful experience.  Your to do list can quickly become overwhelming and it is very easy to become unorganized.  Even worse, you may become so busy planning the different aspects of an event or a tradeshow that you may forget about one of the most important parts: the promotion! … Continue reading Antina Promotions Now Offers Event Consulting!

Promotional Gifts Can Bring Back Memories

Last week, I had the opportunity to participate in the Camp Moxie speed mentoring for the Girl Scouts of Southeastern Michigan.  Camp Moxie, "A Week Long Leadership Adventure", is a leadership camp available for high school aged girls who want to make a difference in the world.  The girls participate in a number of activities … Continue reading Promotional Gifts Can Bring Back Memories

The Importance of Having a Budget for Your Next Promotion

Planning a promotion can often be a daunting task.  There are a lot of factors that need to be taken into consideration.  You might ask yourself several questions; "Who are we going to target for this promotion?  Where are we going to promote?  What awesome promotional products are we going to use?"  Aside of deciding to … Continue reading The Importance of Having a Budget for Your Next Promotion

Shipping Costs on the Rise

I am sure by now that you have noticed gas prices have recently been increasing.  One industry that bases their pricing model on the average cost of fuel is the shipping industry.  With the gas prices increasing it is only natural that the cost of shipping increases along with it.  With virtually all promotional product … Continue reading Shipping Costs on the Rise

The History of Business Cards

Today, a business card is a card often exchanged for the purpose of providing contact information about an individual or business.  But, where did this tradition start?  The history of business cards goes back all the way to the 15th century in China. Meishi During this time, business cards as we know them were called … Continue reading The History of Business Cards

Get Your Promotional Products To Work Out For You

Fitness is an idea that many people know that they need to embrace yet found it hard to dedicate themselves to it.  That may have been true at one point, but it is no secret now that being healthy does not have to be such a chore.  There are always new workouts, diets, gyms and fitness clubs, … Continue reading Get Your Promotional Products To Work Out For You

Product Review: Power Bank

A great new item we have come across is an item that is extremely useful and very appealing to several different target markets.  This item is the Power Bank.  The Power Bank allows you to store energy so you can charge a media device on the go. What is a Power Bank?  A Power Bank … Continue reading Product Review: Power Bank

The Art of Standing Out in Advertising

Advertising your business is crucial to getting your name out and spreading the word.  The key to good advertising is when you can stand out from your competitors and make your target audience think of your company when they need your products and/or services - not blend in with the crowd. Promotional products can help … Continue reading The Art of Standing Out in Advertising

Take Your Promos on the Road

People everywhere spend countless hours in their cars every week.  They travel back and forth from work, sit in traffic, run errands, go on family trips, and simply take a ride around town on a beautiful day.  Why not seize these opportunities to get your company's brand in their ride?  There are tons of great … Continue reading Take Your Promos on the Road

The Marketing Side of Promotional Products You May Not Know About

When you think of promotional products, what do you think of?  Products with logos on them?  Giveaway products? Throwaway products?  Free Stuff? An added expense? What if I told you there is more to promotional products than you might know? In fact, some might not know that promotional products are effective advertising tools, that when … Continue reading The Marketing Side of Promotional Products You May Not Know About

The Marketing Side of Promotional Products

When you think of marketing with promotional products, what do you think of?  Products with logos on them?  Giveaway products?  Throwaway products?  Free Stuff?  What if I told you there is more to promotional products than you might know?  In fact, some might not know that promotional products are effective advertising tools, that when used … Continue reading The Marketing Side of Promotional Products

Help Invitees Count Down the Days to Your Big Event

Are you looking for a unique event mailer that will help invitees remember the date of your big event?  We have the perfect item to present to you.  This particular item can be customized to fit the needs of anyone sending out a big event mailer to notify recipients to save the date for an upcoming … Continue reading Help Invitees Count Down the Days to Your Big Event

A Lesson About SWAG Bag Items

About a month ago, I attended a business expo.  A few days before the expo, I was contacted by the organizer who told me there were still spots open for businesses to sponsor the event.  I would be able to get my company name in the program and I could add 150 promotional items into … Continue reading A Lesson About SWAG Bag Items

5 Steps to a Better Direct Mail Campaign

One of the major struggles of sending a marketing piece through the mail is standing out from all the junk mail we all sort through each day.  Not to mention your investment is at rick of being tossed in the trash if you send a direct mail piece that blends in with the daily "junk" mail. … Continue reading 5 Steps to a Better Direct Mail Campaign

5 Secrets to a Successful Tradeshow

If you have ever attended a tradeshow, you know how overpowering the show floor can be from the time you walk in to the time you walk out.  With the buzzing crowds of people walking around and the amount of vendor booths set up, who wouldn't be overwhelmed?  Now, let's look at it from a vendor's … Continue reading 5 Secrets to a Successful Tradeshow

The Importance of Company Uniforms and Your Brand Image

Company uniforms and other corporate apparel promote several positive images to both customers and employees and are a very important part of a company’s image.  Not only do they promote fellowship within a company, they communicate your brand by those who see your employees wearing them. First off, providing a logoed shirt, uniform or other … Continue reading The Importance of Company Uniforms and Your Brand Image

The Fate of Promotional Products [Infographic]

Have you ever wondered what happens to promotional products after you give them out? Here's a fun fact: In the US, recipients in Dallas are more likely to give a promotional item they do not wish to keep - 75% will give a promotional item to someone else.  Want to learn more?  Check out this … Continue reading The Fate of Promotional Products [Infographic]

The Fate of Promotional Products – Infograph

Have you ever wondered what happens to promotional products after you give them out?  Here is an infograph that gives some insights on what recipients do with promotional items they do not want to keep!  Fun fact: In the US, recipients in Dallas are more likely to give a promotional item they do not wish … Continue reading The Fate of Promotional Products – Infograph

Treat Promotional Products As Investments To Get Better Results

When you think of "Promotional Products" what comes to mind first?  "Throwaways?", "Tchotchkes?", "Trinkets and Trash?"...there are many different names for promotional products.  Yes, some names are less glamorous than others, but depending on your experience with promotional products, you might have a different viewpoint. For example, if you have had a poor experience with promotional products … Continue reading Treat Promotional Products As Investments To Get Better Results

How to Advertise in Your Clients’ Kitchens

As you might have heard, the kitchen is the number one place, people keep their promotional products.  According to a Global Impressions Study performed by the Advertising Specialties Institute, 91% of consumers have at least 1 promotional product in their kitchen.  This means that the kitchen is a hot spot for placing your promotional advertisement. … Continue reading How to Advertise in Your Clients’ Kitchens

Spring Products That Will Sweep Clients Off Their Feet

Ahhhh, spring is finally here!  We can now walk outside of our home without feeling the rigidness of the winter air, we can open up our windows to let the stale air out and we can now start that thorough deep cleansing process we call "Spring Cleaning".  What better time than spring, to start a … Continue reading Spring Products That Will Sweep Clients Off Their Feet

More Popular Products Turned Promotional Item

When products are launched and start to gain popularity - in the way that "everyone has one" or "everyone wants one" comes into play - the chances are that sooner or later, that product will become available as a promotional item in the advertising specialties world.  Yes, that's right, some products that are created for … Continue reading More Popular Products Turned Promotional Item

Trendy Promotional Items for Golf Season

If your company is in the golf industry or if your target audience consists of those who love to spend time on the green, promotional items can help.  Whether you are exhibiting at a golf trade show, targeting golfers or sponsoring a golf tournament, now is the time to think about how to reach your … Continue reading Trendy Promotional Items for Golf Season

My Lucky Day at a Local Industry Trade Show

Industry trade shows are one of the most exciting parts of my job.  Not only do I get to meet with my suppliers face-to-face and not only do I get samples of the latest and greatest promotional items, I get to learn more about the promotional items my suppliers offer so I can provide a … Continue reading My Lucky Day at a Local Industry Trade Show

My Lucky Day at a Local Industry Tradeshow

Industry tradeshows are one of the most exciting parts of my job.  Not only do I get to meet with my suppliers face-to-face and not only do I get samples of the latest and greatest promotional items, I get to learn more about the promotional items my suppliers offer so I can provide a superior … Continue reading My Lucky Day at a Local Industry Tradeshow

Get Ready to Think “Green”

With the approach of the highly anticipated First Day of Spring (finally!) - especially this year after the white winter we have had to endure - not only is it time to think spring, it is time to get ready to think "green"!  While we look forward to greener pastures, greener holidays (St. Patrick's Day … Continue reading Get Ready to Think “Green”

Promotions to Help You Get Ready for “Plant a Flower Day”

March 12 is National "Plant a Flower Day".  A great way to stand out from other businesses and organizations like yours is to use promotional items to celebrate the smaller, un-traditional holidays.  Many of these "un-traditional" holidays can provide fun-themes to engage your customer base and target audience in creative ways. For example, send a direct … Continue reading Promotions to Help You Get Ready for “Plant a Flower Day”

Customize Your Apparel to the Next Level

There are a variety of decorating techniques marketers use to spruce up their company's logoed apparel - whether it be to uniform employees or to give away at an event.  The most common techniques are screenprinting and embroidery.  Next to these, are dye-sublimation and direct to garment printing. Now, there is a new interesting way … Continue reading Customize Your Apparel to the Next Level

How to Be Unhappy with Your Promotional Item Purchase

If you are looking to market your company with promotional items and want them to help you maximize your brand exposure, bring in new clients, motivate your employees or any of the other benefits promotional products can bring your way, this is not the blog for you!...Or is it?  The following is a list of 5 ways … Continue reading How to Be Unhappy with Your Promotional Item Purchase

Antina Promotions Top 10 Popular Blog Posts in 2013

We all get busy from time to time.  Sometimes, we are so busy that we feel we missed out on something fun, interesting or informative.  Our blogs cover all of these areas and in case you did not have time to read our most popular blogs, we decided to make it easy for you...here are … Continue reading Antina Promotions Top 10 Popular Blog Posts in 2013

Exciting Decorating Technique Transforms Appearance of Garments

A unique decorating technique, originally popular in the 1960's and 70's, is slowly gaining popularity again.  In our opinion, it surpasses the decoration of screenprinting and direct to garment printing (DTG) on apparel.  This decorating technique, called dye-sublimation, is a process that can also be printed on garments as well as other products like hats, … Continue reading Exciting Decorating Technique Transforms Appearance of Garments

3 Useful Heavy Duty Promotional Products Your Clients will Appreciate

Not only are promotional products are a great way to increase brand recognition they also allow you to creatively reach out to potential clients.  Promotional products are great because of their versatility in appealing to every type of target market.  You could be targeting stay at home mom's, white collar execs, or even up and … Continue reading 3 Useful Heavy Duty Promotional Products Your Clients will Appreciate

Promotional Products and the Likelihood for New Business [Infographic]

If you are looking to gain new business, you need to make sure you have a great advertising campaign that will make prospects want to do business with you over your competitors.  If you are looking for a fun, creative way to stand out and gain new business, you should look into using promotional products. … Continue reading Promotional Products and the Likelihood for New Business [Infographic]

Radiant Orchid: Pantone’s 2014 Color of the Year

A new year means new beginnings, new changes and a new Pantone Color of the Year.  "While the 2013 color of the year, emerald, served as a symbol of growth, renewal and prosperity, radiant orchid reaches across the color wheel to intrigue the eye and spark the imagination...[t]his season, consumers are looking for a state … Continue reading Radiant Orchid: Pantone’s 2014 Color of the Year

Components To An Effective Direct Mail Piece That Will Get A Response

Happy 2014!  Yes, once again, we are at the start of a new year.  This can be an exciting time for most companies who feel refreshed and ready to kick off the new year with new challenges, new goals and new strategies to help build and promote their business. A great way to stand out during … Continue reading Components To An Effective Direct Mail Piece That Will Get A Response

How Recipients View an Advertiser on a Promotional Item [Infographic]

An important factor about advertising is the opinions of the viewers of an advertisement.  Since this is such an important aspect of advertising, the Advertising Specialties Institute collected data in their Global Advertising Specialties Impressions study about how recipients view an advertiser that gives them a promotional item.  This infographic shows how different promotional items … Continue reading How Recipients View an Advertiser on a Promotional Item [Infographic]

How a Small Business Can Increase Sales with Promotional Products

Meet Charlie.  Charlie owns a small (hypothetical) coffee and shop called "Charlie's Coffee & Cookie Shoppe".  He has been brainstorming ideas on how to reach out to more customers and generate more business.  So, he searches the internet for ideas.  After looking around for a little bit, Charlie comes across the Antina Promotions website.  After … Continue reading How a Small Business Can Increase Sales with Promotional Products

10 Reasons Promo Products Make Great Marketing Tools [Infographic]

In 2008, the Advertising Specialties Institute conducted their first Global Advertising Specialties Impressions Study.  Ever since then, they have continually researched the power of promotional products and the reasons why they are one of the most effective advertising mediums. This infographic gives you 10 Reasons Promotional Products Make Great Marketing Tools.  

10 Reasons Promotional Products Make Great Marketing Tools [Infographic]

In 2008, the Advertising Specialties Institute conducted their first Global Advertising Specialties Impressions Study.  Ever since then, they have continually researched the power of promotional products and the reasons why they are one of the most effective advertising mediums.  This infographic gives you 10 reasons why promotional products make great marketing tools.

Promotional Products Help Conquer Flu Bugs

Its flu season! Everyone take cover! Employees everywhere are, or at least should be, taking the necessary precautions to try to avoid illness - especially with the holiday season upon us.  Flu season always presents a great opportunity for employers to improve employee relations by promoting a healthier workplace.A great way to promote healthy employees … Continue reading Promotional Products Help Conquer Flu Bugs

Promotional Product Advantage: Impressions [Infographic]

When you are trying to market your product or service, one of your goals is to make sure your advertisement gains the most impressions.  With promotional products, it is easy for your items to be noticed and sometimes, they are passed along increasing the reach of your message.  This infographic shows the 5 promotional products … Continue reading Promotional Product Advantage: Impressions [Infographic]

Featured Gift: Custom Etched Olive Oil

Are you looking for that perfect custom executive gift to give to your clients this year?  If you are looking for something unique, elegant and sophisticated, our custom etched olive oil gift set is an impressive holiday or thank you gift.  This gift will appeal to your clients' palate as well as your company and … Continue reading Featured Gift: Custom Etched Olive Oil

Study Proves The Power of Promotional Items [Video]

Since 2008, the Advertising Specialties Industry (ASI) performs a Global Advertising Specialties Impressions Study each year to prove the power of promotional products.  This year, the study was released in September during ASI's Power Summit in Park City, Utah. The report contains results from the 2012 study plus additional research conducted during May through July … Continue reading Study Proves The Power of Promotional Items [Video]

Study Proves Power of Promotional Items

Since 2008, the Advertising Specialties Industry (ASI) performs a Global Advertising Specialties Impressions Study each year to prove the power of promotional products.  This year, the study was released in September during ASI's Power Summit in Park City, Utah. The report contains results from the 2012 study plus additional research conducted during May through July … Continue reading Study Proves Power of Promotional Items

Top Wine Accessory Gifts for the 2013 Holiday Season

With the holidays peeking around the corner, it is now that time where other companies, like you, are starting to look into finding the perfect executive gift to give away to clients.  With so many gifting options available, we decided to narrow down the options and showcase some custom wine accessory gifts that would make … Continue reading Top Wine Accessory Gifts for the 2013 Holiday Season

Trick, or Treat? 7 Promotional Items Under $1

Promotional products.  The advertising method that are completely mobile and have no demographic or geographic restrictions on who or where to advertise.  The advertising method that can give you 1000's of impressions from one single item.  Everyone has at least heard of a promotional item.  Some have even seen them, used them, touched touched them … Continue reading Trick, or Treat? 7 Promotional Items Under $1

100 Reasons Why We Love Promotional Products

This blog marks our 100th blog!  In celebration of this milestone, we have decided to give you 100 reasons why we love promotional products! Here we go! Promotional products are fun! Promotional products offer great exposure for your marketing message. You can use promotional products to boost sales. They help create awareness of your product, … Continue reading 100 Reasons Why We Love Promotional Products

‘Tis The Season for Corporate Holiday Gift Giving

Now that summer is officially over, it is time to start thinking about which of your clients make the cut for your corporate holiday gift giving list.  Holiday gift giving is pretty popular in the corporate world.  This is because it is a time to send a token of appreciation to the clients who supported … Continue reading ‘Tis The Season for Corporate Holiday Gift Giving

3 Ways to Use Custom Packaging to Your Advantage

The goal of a promotional marketing campaign, usually, is to stand out from your competitors to get noticed and have your company's name in the forefront of your customer's mind.  Not only does this take a little creative thinking and planning, it takes a creative promotional product, too.  Now, what if I told you that … Continue reading 3 Ways to Use Custom Packaging to Your Advantage

Creative Signage to Help You Stand Out

As most people know, advertising is crucial to the success of a business.  The most cost effective way to accomplish this is with the use of promotional products, also called advertising specialties.   In the past, we have talked about how giving away products to your target audience is a great way to get your … Continue reading Creative Signage to Help You Stand Out

How Automotive Companies Can Build Customer Relationships with Promotional Items

If you own a business in the automotive industry and are looking for creative ways to advertise your place of business and drive more customers to your doors, promotional items are the way to go.  Whether you are looking for giveaways as incentives or appreciation gifts, promotional products can help you encourage sales and build … Continue reading How Automotive Companies Can Build Customer Relationships with Promotional Items

The Art of Choosing an Imprint for Your Promotional Products

Promotional products:  products you can choose to give away as a creative advertising statement to enhance your company's brand image, your event, fundraiser or trade show.  These items have been proven to work effectively in creating recognition of your brand, recall of your brand and the awareness of your products and services, to name a … Continue reading The Art of Choosing an Imprint for Your Promotional Products

How to Build an Employee Recognition Program

Companies that show appreciation towards their employees by either engaging them or recognizing them for a job well done have been known to be the companies who see a increase in their employees' job performance and a decrease in job turnover rates that are invariable across time. The key to keeping these factors consistent over … Continue reading How to Build an Employee Recognition Program

Choosing Promotional Products: What to Expect

Here is a step-by-step list of what you might expect when you choose to work with Antina Promotions when deciding which promotional products to use for your company's next marketing campaign... Your company decides to create a marketing campaign that will generate more business and ultimately bring more customers to your location.  You know you want … Continue reading Choosing Promotional Products: What to Expect

Product That Will Make You Cooler

A new and innovative product trend you may have started to notice when you are shopping around is now becoming a popular promotional item.  This product helps make you cool during warmer days and activities.  This product is the cooling towel. What is the Cooling Towel? The cooling towel is a towel made to place … Continue reading Product That Will Make You Cooler

5 Promotional Products for Children

With a wide variety of promotional products in the world, it's no wonder that there are promotional products that can target your "smaller" customers.  From plush toys, to bubbles and everything in between, we have compiled a top 5 list of promotional products catered toward children. 1. Stuffed Animals/Plushies/Bean Bag Animals There is a huge … Continue reading 5 Promotional Products for Children

How Promotional Items Can Help Market Your Tradeshow

Tradeshows are great events to give your company a chance to get noticed and shine among the rest of the companies surrounding you.  When attendees come to your tradeshow booth, you want to create an experience they will remember. Promotional products can help you before, during and after your tradeshow.Before your TradeshowBefore a tradeshow, companies … Continue reading How Promotional Items Can Help Market Your Tradeshow

The Many Uses of Promotional Products

Promotional items are products that can be imprinted with a company's logo, information, marketing message, etc.  These items can be used in many ways to help a company's brand image, increase both customer and employee loyalty and more.  Below is a list of the different ways promotional products can be used. Marketing One of the … Continue reading The Many Uses of Promotional Products

Tracking Success of a Promotional Product Campaign

When you find promotional products that are useful to your target audience, you imprint your marketing message on the products and you pass the products out to the appropriate audience, where do you go from here?  How do you know that your promotional product campaign was a success? No worries.  We have three ways that … Continue reading Tracking Success of a Promotional Product Campaign

Benefits of Implementing Wellness Programs Into Your Organization

Did you know that 3/4 of money spent on United States Healthcare occurs because of preventable conditions?  Did you also know that loss of on the job productivity accounts for 60% of the total cost of worker illness resulting in 2-4 hours of lost time? Wellness programs not only solve these problems, they create empowerment … Continue reading Benefits of Implementing Wellness Programs Into Your Organization

Benefits of Implementing Wellness Programs

Did you know that 3/4 of money spent on United States Healthcare occurs because of preventable conditions?  Did you also know that loss of on the job productivity accounts for 60% of the total cost of worker illness resulting in 2-4 hours of lost time? Wellness programs not only solve these problems, they create empowerment … Continue reading Benefits of Implementing Wellness Programs

Common Objections to Using Promotional Items

If you know the power of promotional items, this post is not for you!  If you are still trying to understand the power of promotional products or have not experienced the benefits first hand, we recommend you scan through these seven common objections people may have when it comes to using promotional items and then … Continue reading Common Objections to Using Promotional Items

Tips on Audience Targeting: Demographics and Promotional Products

One common misconceptions about promotional products is that you just buy some of the most popular items and pass them out to random people in hopes that business will come your way.  This is completely wrong.  Just like any other promotion, it takes planning, preparation and most importantly you have to target an audience. To … Continue reading Tips on Audience Targeting: Demographics and Promotional Products

Tips on Targeting Demographics with Promotional Products

One common misconceptions about promotional products is that you just buy some of the most popular items and pass them out to random people in hopes that business will come your way.  This is completely wrong.  Just like any other promotion, it takes planning, preparation and most importantly you have to target an audience. To … Continue reading Tips on Targeting Demographics with Promotional Products

Promotional Items Produce Great ROI

As we have mentioned before, using promotional items and other ad specialties to market your company, event or trade show (to name a few) is a great way to increase sales, increase brand recognition and promote your company or cause. What makes these items such powerful marketing tools?  For one thing, they tend to stick around … Continue reading Promotional Items Produce Great ROI