Doing Tradeshows and Live Events The Right Way

checklistHave you ever exhibited at a tradeshow or hosted a live event that did not turn out the way you hoped it would?  You planned for months and months thinking about how “this event is going to be EPIC!”, but once the event is over, you are feeling less than enthused and decide to eat the cost and move on, hoping that “next year it will be better”.

I don’t mean to step on any toes, but when you are in that situation, have you ever thought that you may not have prepared as much as you should have?  Maybe you did prepare, but you had no idea how prepared you actually had to be.

No worries, we have a 4 step process that can give you the boost you need to maximize your results at your next event.

1.Prepare For Success

This includes knowing what type of event you are going to showcase your brand (ex: tradeshow, live event), knowing your audience and an estimated percentage of your audience who are attending the event and your budget.

2. Get the Word Out

It is always best to make some noise before your event to let people know where you will be and why they should even take the time to come see you.

3.  Marketing at the Event

When the day of the event has come, don’t think you are free and clear.  You still need to work your magic and still promote your company with unique contests and demonstrations that will help set you apart from everyone else who is there, especially those who are your competitors.

4. Followup, Followup, Followup!

I cannot stress this enough, the majority of people do not followup after a live event or tradeshow and that, to me, is a shame because what you are doing is, is leaving money on the table!  Always followup because you never know who will give you feedback, testimonials and even business.

If you follow this simple framework, that is half the battle.  Actually making this framework work for your and you brand, is event better and will help you set yourself apart, stand out, gain more visibility and maximize your ROI.

19 Insane (But True) Facts About Promotional Products

factPromotional products are a very versatile breed of advertisements.  Ranging from items you can eat to items you can hear to items you can touch, these items can pique the interests of anyone and can also be beneficial to companies in many ways.  Here are 19 Insane (But True) Facts About Promotional Products.

  1. Typically, people own about 10 promotional items.
  2. The use of a promotional product as an advertising medium alone can achieve a maximum impact: up to 69% + increasing brand interest and 84% in creating a good impression of the brand.
  3. The top 5 promotional items based on the amount of impressions they generate are bags, pens, hats, hoodies and t-shirts.
  4. In fact, they help consumers remember you – nearly 9 in 10 recipients can identify an advertiser on a promotional item they have been given.
  5. 85% of recipients of your promotional items can identify you from the promotional items they own.
  6. Adding a promotional product to the media mix increases the effectiveness of other media by up to 44%.
  7. Promo items help generate new business as 1/3 of recipients will do business with an advertiser in the future.
  8. An investment in a promotional item is modest, more targeted and more achievable for small businesses.
  9. Promotional products are a very flexible advertising medium and can easily target different audiences.
  10. They are tangible and they promote repeat exposures.
  11. They can help accompany your product or service when you use them as premiums (gifts).
  12. Promo products help consumers remember you, nearly 9 in 10 recipients can identify an advertiser on a promo item.
  13. An advertising specialty can help you build relationships with current or prospective customers.
  14. A promotional product can better position your company and give your company extensive awareness.
  15. Promotional products help generate new and repeat business.
  16. Promotional items can help a small business grow when relevant items are chosen and handed out to potential customers.
  17. Promotional items help you extend your reach when promoting new products and services.
  18. Promotional products have many uses, among the many uses they can create goodwill and thank customers.
  19. Want to be noticed? Promotional products deliver more impressions for a longer period of time than other media.

How To Start Using Promotional Products As Advertisements

Have you ever received a promotional item and wondered, “Hey, how do I get my company’s logo on a product?”.  If you have never purchased promotional items before and are wondering where to start, you are in luck!  We are here to help you learn how to start using promotional products.

  1. Create a plan.  This is the most important part.  You need to find out who you will be distributing your products to and how you will distribute the products.
  2. Once you know who you will be distributing the products to, think of the smaller details you may need when trying to find your products.  The more details you have, the easier your search will be.  For example, is a specific color product important to your brand?
  3. Once you find out who you are trying to reach and all the details, you can now seek out products that your particular audience will be likely to hold onto.  This will help you narrow your options.
  4. When you choose your products, think about the imprint.  Besides your logo or company name, you should add contact information.  You do not have to add your email address, phone number and address.  The best contact method will do.  Extra tip:  if you would like additional information printed on the product, like the tagline to your campaign, look at the imprint size and make sure all the information will fit.

These tips will get you on the right track to choosing the perfect promotional items for your campaign.  For ideas on different ways to distribute your products, see our blog, “The Best Ways to Use Promotional Products“.

How Did Promotional Items Become The Best? Find Out.

Promotional items have been around since way way back when George Washington needed commemorative buttons when he was elected president.  Ever since then, these advertising specialties have evolved from buttons to calendars to wooden specialties and Farmers Almanacs up to today when we can see items such as measuring cups, oven mitts, earbuds and portable cell phone chargers.  Not only have they been around for quite some time, some claim that promotional products are the best way to advertise a company’s brand image.  How did promotional items become the best?  You are about to find out!

Here is a list of the top 25 reasons why promotional items are the best:

  1. Promotional items have a cost per impression of 0.5 Cents!
  2. They are kept for nearly 7 months giving you more exposure with a long term advertisement that does not cost more than the initial investment
  3. Consumers will remember you – about 9 in 10 recipients can identify an advertiser on a promotional product they were given
  4. Not only that, promotional items give you a more favorable impression
  5. Your investment in promotional items is modest, more targeted and more achievable for small businesses.
  6. They are a very flexible advertising medium and can easily target different audiences
  7. Promotional items promote goodwill
  8. The products are tangible and can generate repeat exposure
  9. When your contact information is printed on your promo items, it increases the chance that people will contact your company
  10. Advertising specialties can help you build relationships with current or prospective customers
  11. A promotional product can better position your company and give you extensive awareness.
  12. Promotional products help generate new and repeat business.
  13. They help create awareness of your product, service, brand, marketing campaign, etc.
  14. Promotional products help you extend your reach when promoting new products and services
  15. You can reinforce company programs by offering employees promotional items for participation and/or reaching their goals.
  16. They can help you increase traffic to your website or location.
  17. You can use promo items to educate customers about the features, advantages and benefits of your product or service.
  18. Worried about discounting your products an services? Giving away a promotional item, instead, will have the same effect
  19. When you advertise with promotional items, it is easy to find products that will fit your budget.
  20.  The promotional items you give demonstrate the quality of service or products you have.
  21. Marketers get a more favorable ROI from advertising specialties than most other popular advertising media.
  22. Promotional items have been proven to help create long-term relationships as you can use them to build customer loyalty and trust.
  23. You can use them along with a sales letter in a direct mail piece to increase your response rates by 50%
  24. You can differentiate your company by using useful and creative promotional items in your advertising campaigns
  25. Promotional product giveaways have the power of getting people to talk about your brand.

As you can see, there are a lot of benefits to using promotional products to promote and grow your company, it’s no wonder promotional products have been the best!

When Promotional Items Send Prospects Running For Cover

To a business owner or company, promotional items are products with logos on them that companies use to get their name across to their current clients and to prospects to help companies make a good impression to create awareness of their brand.  This means that it is always good to know what will and will not work to promote your company and its brand image.

Think of it this way: if you are sending your clients and prospects promotional items so they can know you, remember you and relate to you, and you want to make good impressions, over and over again (for example, this can happen when recipients hold onto items).  This is because, to a recipient of a promotional product, promotional products are free gifts given to them by a company.  Most of the time, the recipient is excited to have received a free gift, they will hold onto it, they will remember the company who gave it to them and they will tell their friends all about how the company gave them that gift.

If promotional products create such great reactions and responses from the recipient, is it possible for promotional items to give your company a bad reputation?  The answer to this is: Yes!  Therefore, as a business owner, it is good to know when promotional items send prospects running for cover.

The answer to this is: cheap products.  Quality is definitely key in this equation.  Everyone has received that one pen that falls apart when it is clicked, or the ink is clumpy or runs out after a few uses.  If your company gives away that type of pen to your prospects, do you think you are giving away a good impression of your company?

This is an easy fix: avoid cheap products.  I’m not talking about avoiding “inexpensive” products (as in low cost), I am talking about avoiding lower quality (cheap) products.  Not only will cheap promotional products not give your company a good impression, you will not gain the repeat impressions you should be shooting for.

How to Start Using Promotional Products to Advertise Your Brand

Promotional items are tangible items your target audience will hold onto if the item you give away is useful to their everyday lives. The best part of a promotional product is that while the item is useful, it can also casually display your logo, contact information and marketing message to double as an advertisement.  Unlike a pop-up ad or a TV or radio commercial that can sometimes be annoying when they come out of nowhere almost forcing you to have to see or hear the ad, an advertisement on a promotional item is subtle and the user can reference your message anytime they choose.

Now the question is, how do you start using promotional products to advertise your brand?

Aside of having a promotional product consultant help you find out the items your target audience will hold onto, follow these easy steps and you will be on your way to using promotional products to advertise your brand.

1. Think of upcoming events you are going to take part in, would it be beneficial for you to pass out promotional items?

2. Make sure you think of your target audience, what would they hold onto that would keep your name in front of them for months to come?

3. What information would be best to display on your promotional item?  Sometimes the imprintable area cannot fit your logo, address, phone number, website, etc.  Sometimes a promotional item does not look good with all that information printed onto it.  Think about your marketing strategy and choose the best contact method for your audience to reach you.

While these tips are just a start, make sure you remember to think outside of the box and find something that is truly unique to you and your business that will help you stand out.  If you feel you need to brainstorm ideas of find out further how you can stand out, Antina Promotions is here to help!  Contact us for more details!

Promotional Items Play An Important Role In Communicating Your Brand

brand-strategyYour company’s brand defines, to your customers, who you are and what you do with your logo being the center of it all.  Basically, your logo is the official seal of your company and helps define you.  That logo should be placed on your website, packaging, promotional materials and other mediums you decide to use to communicate your brand to provide greater recognition and consistency for your brand.

The more you place your logo on items, the greater recognition you will gain because there are more chances for people to see your brand and remember who you are.  This is important because it also allows for consistency of your brand.  Consistency meaning that you will keep the same image and message the same across the board.  When you have consistency, it will lead to a stronger brand because you are portraying the same message over and over again.  So, all good stuff!

In fact, promotional items play an important role in communicating your brand and there are many benefits to using promotional items to do so.  For one thing, they help you maintain brand consistency by allowing you to customize the print to place your logo and marketing message directly on the product.  They also help you strengthen your brand recognition when you give away products that represent your brand.  Finally, they give your company favorable impressions by your target audiences since you are giving them a tangible item for free.

All in all, if you are using the right promotional items geared toward the right audiences, your target audience will not only hold onto the item, they will remember how they felt when they received the item and remember who made them feel that way.

 

 

What is a PMS Color and Why is It Important to Your Brand Image

colorsBelieve it or not, there is an authority on color.  No, not the fashion police!  It is none other than Pantone, LLC.  Not only are they the authority on color, they are the provider of color systems.  The best known system is the Pantone Matching System (PMS).  This is a universal guide mainly used by painters and printers to identify matches of color.

How PMS colors work is every color is assigned a number allowing you to be able to choose a specific color when trying to paint your home or print on advertising materials and promotional items.  This system assures you get a specific spot color across all mediums.

While PMS colors work well for spot colors, it does not work well with process colors.  Process colors are defined using the CMYK system or the percentage of each of Cyan, Magenta, Yellow and Black that goes into a color.

So, why is this important for your brand image?  As you may know, it is always nice to have a consistent brand image.  This includes consistency with your company colors.  Therefore, if you know your company logo’s PMS colors, it will be easier for you to streamline your print materials, promotional items and maybe even office colors!