How To Start Using Promotional Products As Advertisements

Have you ever received a promotional item and wondered, "Hey, how do I get my company's logo on a product?".  If you have never purchased promotional items before and are wondering where to start, you are in luck!  We are here to help you learn how to start using promotional products. Create a plan.  This is …

How Did Promotional Items Become The Best? Find Out.

Promotional items have been around since way way back when George Washington needed commemorative buttons when he was elected president.  Ever since then, these advertising specialties have evolved from buttons to calendars to wooden specialties and Farmers Almanacs up to today when we can see items such as measuring cups, oven mitts, earbuds and portable cell …

Show Your Employees Some Love

Building a great team is hard.  You have to find the right people that have the right tools that best represent your company.  But what do you do when you have those people in place?  How do you keep those employees working for you?  How do you get them to have a great sense of …

How To Start Using Promotional Products To Advertise

You see it all the time - shopping bags have the name of a store printed on them, pens have imprints of addresses and phone numbers, that old band t-shirt you have in your closet has an image of the band's album cover - logoed items are everywhere.  If you have ever been that business owner …

How to Start Using Promotional Products to Advertise Your Brand

Promotional items are tangible items your target audience will hold onto if the item you give away is useful to their everyday lives. The best part of a promotional product is that while the item is useful, it can also casually display your logo, contact information and marketing message to double as an advertisement.  Unlike …

Promotional Items Play An Important Role In Communicating Your Brand

Your company's brand defines, to your customers, who you are and what you do with your logo being the center of it all.  Basically, your logo is the official seal of your company and helps define you.  That logo should be placed on your website, packaging, promotional materials and other mediums you decide to use to …

How To Select Your Next Promotional Pen

Pens are one of the most common promotional items companies add their logo to.  Does that mean you have to go out and buy a bunch of pens with your logo on it?  Not necessarily.  Sometimes, the most common item is not always the best item.  In order for your pen investment to work for …

The Proper Way to Use Promotional Products

When you think of promotional products, what do you think of?  Tchotske's? Trinkets and Trash? SWAG? Freebies?....How about Advertisements?  Sure there are a lot of "junky" promotional products out there that are given away as a "freebie" only to fall apart in the recipients hands - hands that immediately throw the product in the trash. …

Things You Might Be Doing Wrong When Advertising With Promotional Items

So, you purchased custom products with your company logo and information printed all over them.  Let's say you ordered custom cell phone stands.  When you receive them in the mail, you are super excited because...well...because it is really cool to have your logo on something, not to mention it looks cool.  It also looks so professional, …

How To Avoid “Trick or Treaters” At Your Event Table

If you have ever exhibited at a trade show, you know what I mean when I say "trick or treaters" stop by your table.  These are the attendees who show up to the event looking for "free stuff" without a care in the world which company table they take from or even what that company …

Top 10 Antina Blogs of 2014

Every year we like to compile a "best of" list of our favorite blogs.  This year, we came up with a list of 10 blogs we felt deserved to be recognized.  So, since we are all about to count down the hours, minutes and seconds until we ring in the new year, let's count down …

FAQ: What is This ‘Setup Fee’?

When placing an order for promotional products, you may wonder why there is this crazy "setup fee" added to your invoice.  While not all promotional items have a setup fee associated with them, we are here to solve the case of the Setup Fee and clarify any loose ends.  This way, you can feel better knowing exactly …

3 Tricks to Using Promotional Items More Effectively

Promotional items are more than just products with logos on them, and  are way more than "free stuff" you hand out to everyone you know.  In fact, promotional products are packed with potential and give your advertising message the capability to receive repeat impressions without a repeat cost to you?  This makes promotional items great advertising …

The Importance of Having a Budget for Your Next Promotion

Planning a promotion can often be a daunting task.  There are a lot of factors that need to be taken into consideration.  You might ask yourself several questions; "Who are we going to target for this promotion?  Where are we going to promote?  What awesome promotional products are we going to use?"  Aside of deciding to …

The History of Business Cards

Today, a business card is a card often exchanged for the purpose of providing contact information about an individual or business.  But, where did this tradition start?  The history of business cards goes back all the way to the 15th century in China. Meishi During this time, business cards as we know them were called …

The Marketing Side of Promotional Products

When you think of marketing with promotional products, what do you think of?  Products with logos on them?  Giveaway products?  Throwaway products?  Free Stuff?  What if I told you there is more to promotional products than you might know?  In fact, some might not know that promotional products are effective advertising tools, that when used …

5 Steps to a Better Direct Mail Campaign

One of the major struggles of sending a marketing piece through the mail is standing out from all the junk mail we all sort through each day.  Not to mention your investment is at rick of being tossed in the trash if you send a direct mail piece that blends in with the daily "junk" mail. …

5 Secrets to a Successful Tradeshow

If you have ever attended a tradeshow, you know how overpowering the show floor can be from the time you walk in to the time you walk out.  With the buzzing crowds of people walking around and the amount of vendor booths set up, who wouldn't be overwhelmed?  Now, let's look at it from a vendor's …

The Fate of Promotional Products – Infograph

Have you ever wondered what happens to promotional products after you give them out?  Here is an infograph that gives some insights on what recipients do with promotional items they do not want to keep!  Fun fact: In the US, recipients in Dallas are more likely to give a promotional item they do not wish …

Treat Promotional Products As Investments To Get Better Results

When you think of "Promotional Products" what comes to mind first?  "Throwaways?", "Tchotchkes?", "Trinkets and Trash?"...there are many different names for promotional products.  Yes, some names are less glamorous than others, but depending on your experience with promotional products, you might have a different viewpoint. For example, if you have had a poor experience with promotional products …

How to Be Unhappy with Your Promotional Item Purchase

If you are looking to market your company with promotional items and want them to help you maximize your brand exposure, bring in new clients, motivate your employees or any of the other benefits promotional products can bring your way, this is not the blog for you!...Or is it?  The following is a list of 5 ways …

Benefits of Implementing Wellness Programs

Did you know that 3/4 of money spent on United States Healthcare occurs because of preventable conditions?  Did you also know that loss of on the job productivity accounts for 60% of the total cost of worker illness resulting in 2-4 hours of lost time? Wellness programs not only solve these problems, they create empowerment …

Tips on Targeting Demographics with Promotional Products

One common misconceptions about promotional products is that you just buy some of the most popular items and pass them out to random people in hopes that business will come your way.  This is completely wrong.  Just like any other promotion, it takes planning, preparation and most importantly you have to target an audience. To …

Appeal to Your Clients’ Senses with Promotional Products

Groundbreaking research performed by the Advertising Specialties Institute (ASI) has shown that there are different ways customers, potential clients and customers can interact with your brand - including appealing to all five senses: sight and touch, smell, taste and hearing.  This study showcases the fact that promotional products engage your audience in such a way …

New Site Educates Consumers on Promotional Products

Recently, Antina Promotions launched a new educational website that describes the main benefits on promotional products and how you can use them to increase sales.  This website is based off of ASI's Global Impressions Study. This new website teaches consumers about promotional products with infographs describing the interesting facts from the study, videos on promotional …

The Importance of Vector Art on Promotional Products

When it comes to placing a logo on your promotional products, you want to make sure your logo has the best quality possible so that the logo can be resized without distorting the image.  Vector art will help you accomplish this.  "Unlike raster based graphics that use pixels to make up an image, vectors (as …

How to Create a Virtual Sample in Our Promotional Product Store

Since the launch of our new Antina Promotions Promotional Product Store, we have been receiving questions about the functionality of our "virtual sample" feature.  The virtual sample feature on our website allows visitors to upload their company logo directly onto some promotional products.  This way, the visitor can see what their logo looks like on the product …

5 Things You Need to Implement a Health and Wellness Program in the Workplace

Health and Wellness programs are gaining popularity in the workplace to promote a healthy lifestyle with the support of the company an employee works for and an employee's fellow co-workers.  Some examples of a Health and Wellness program are Fitness Challenges, Walking Clubs, Health Education, Preventative Screenings, Stress Management Seminars, Nutrition Building, Safety Awareness and …

Antina Promotions’ Top 10 Blogs

Over the past year, Antina Promotions has been giving you a new blog every Monday at 9 a.m filled with tips and tricks, marketing strategies, promotional ideas and fun information about promotional products.  In case you missed some of the better blogs, here is a list of our Top 10 Blogs from the past year.  …

3 Things to Avoid When Designing Promotional Products

Choosing the right promotional items are not the only important aspect you need to consider when purchasing promotional products.  Once you have decided the appropriate product to give away, the next thing you need to consider is the design of the promotional product and how it should look.  With that said, here are a few …

3 Things to Avoid When Choosing Promotional Products

Choosing the perfect promotional products is more complex than just going online and picking out a few hundred products to slap your logo on.  It is very important to know how to choose the right promo products that your company can use to gain impressions.  Here is a list of things to avoid when trying …

Promotional Items That Can Be Useful During a Zombie Apocalypse

The recent event of the "zombie" man eating another man's face off, have brought up questions of whether or not we will see a zombie apocalypse.  If, in fact, a zombie apocalypse does happen, it is important to know key items that will help you survive during this time.  So, we have compiled a list …