3 Ways to Use Promotional Items As Part of Your Marketing Strategy

Like any marketing campaign, the key to achieving your goals lies in your approach.  Typically, you want a strategic plan of action with measurables that allow you to track results. This is true for all marketing related activities - even when incorporating promotional items into the mix. There are many benefits to using promotional items …

How Knowing Your Audience Can Enhance Your Promo Marketing Results

In marketing, it's important to know your audience - who you're promoting to - in order for your promotion to be effective. Especially when it comes to using promotional items in your campaigns. For obvious reasons, knowing your audience means, it's easier to advertise to them.  For less obvious reasons, it's your audience who is receiving …

What Does Your Appreciation Gift Mean To Your Client?

This month, one of the books I read was Give and Take by Adam Grant (great book by the way!). In one of the many great stories he tells throughout the book, Grant talks about shifting our frame of reference to another person's perspective.  Usually, the person you are talking to, the person you are …

Why Gifting Strategies Benefit Your Company, Clients, and Employees

When it comes to giving gifts to your clients or employees, do you have a strategic plan or program in place? Do you place your company logo on the gift? Does your gifting strategy mean you give gifts around the holiday season? Is there a well thought out gifting budget? If you don't have a …