3 Things to Avoid When Designing Promotional Products

Choosing the right promotional items are not the only important aspect you need to consider when purchasing promotional products.  Once you have decided the appropriate product to give away, the next thing you need to consider is the design of the promotional product and how it should look.  With that said, here are a few things to avoid when designing your promotional products.

1. Avoid cluttering your promotional item with logo and text

When you choose what you would like imprinted on your promotional items, you want the design to be clean and clear so your message stands out.  So, always pay attention to the size of the imprint area.  A pen, for example, has a small imprint area and you may only have room for your company logo, phone number and website.  Placing additional information on a product with a small imprint area will make the item look cluttered and distract your target audience from reading the imprint.

2. Avoid using colors that do not match your brand

It is always a good idea to match the color of your promotional products to the colors in your company logo.  Even better, if you use a PMS color (or colors) in your logo, match the product’ imprint to that number so you can create a more uniformed look across your brand.

3. Avoid putting off reviewing your paper proof

It can be very costly to replace promotional products if you find an error.  This is why it is important to check, double check (and sometimes triple check) your paper proof.  This way, if you find a mistake on a paper proof, the errors can be fixed for free.  Also, make sure to check your proof in a timely manner to avoid production delays.  This can also save you money on shipping costs when you need your products for a certain date.

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