What The Heck is "Cobranding"? And Why Do People Love It? Let’s do a quick exercise (don’t worry it’s a mental exercise!). Imagine and hold the image of your favorite brand name item. Got it? Now think about how cool it would be to add your logo to that product, too! I’m sure you’re … Continue reading What The Heck Is “Cobranding”? And Why Do People Love It?
"When you move past the objects in the design process, all that is left are the experiences involved...it's always relational. Always interpersonal. Designs affect people.". This is a quote from a recent Ted Talk titled, "Design Experiences, Not Things" by Abraham Burickson. In marketing, this is absolutely true in the sense that when we design … Continue reading Why Designing Experiences with Promotional Items is Important
It's easy to procrastinate when it comes time to fully plan something. At some point or another, we've all done it! My guess is because it takes a lot of time and resources to map out future action steps you'll need to take to achieve your goals. Think about the times when you said you … Continue reading Why You Always Need a Plan: Simple Tips To Help You Get Started Today
Did you know that 83% of people like receiving promotional items? While there are many reasons why they like promotional items, one reason is because they like receiving free stuff. However, that is half the battle. Sure consumers like to receive free stuff, but don't let that stop you from utilizing the products as marketing … Continue reading Save Marketing $: Know the Difference Between Giveaways and Promotions
Like any marketing campaign, the key to achieving your goals lies in your approach. Typically, you want a strategic plan of action with measurables that allow you to track results. This is true for all marketing related activities - even when incorporating promotional items into the mix. There are many benefits to using promotional items … Continue reading 3 Ways to Use Promotional Items As Part of Your Marketing Strategy
Trade shows are great events to give your company a chance to get noticed, shine and stand out among the rest of the companies surrounding you. The best way to become noticed within the crowd is to create an experience they will remember by creating an engagement strategy. Your engagement strategy starts before the show. … Continue reading How Promotional Items Can Help Market Your Trade Show
It's easy to think of promotional products as objects with a logo on them. Sure, that's what they are. But, they are capable of so much more! Believe it or not, promotional items can do a lot for you and your company. These items can be used in a variety of different ways from helping … Continue reading 5 Uses for Promotional Products to Strengthen Your Brand
Sometimes, organizations may be hesitant to purchase promotional items. One of the reasons why is they don't think the products they use will make a difference in their marketing strategy. Another reason is they're not sure how the products can generate results. What these organizations don't know is promotional items play an important role in … Continue reading Top 4 Results Promotional Products Can Bring To The Table
As the saying goes, "promotional products are advertising your audience will thank you for". No one is going to dislike you if you give them something for free. Even if it has your marketing message on it. Because promotional items are tangible, you audience holds onto your product (not to mention your marketing message) longer. … Continue reading How to Start Using Promotional Products to Advertise Your Brand
When strategically placed in front of the right audience, the value of promotional items shines through. Not only are these marketing tools fun and useful, they can be tailored to any goal or objective you have. If you currently use promotional products in this way, you're aware of the benefits they bring. If you're not … Continue reading 3 Ways Promotional Products Can Bring Value To Your Company
Imagine receiving your very own promotional items in the mail (products with your logo and marketing message). You're very excited to see what the physical product looks like. You place the box on your desk and carefully break the packaging tape. As you unfold the box flaps, anxiously, you peak inside the box and take … Continue reading 3 Pitfalls To Avoid When Using Promotional Items To Market Your Brand
One of the most frequently asked questions about promotional products is: “are they effective marketing tools?”. The answer is: it depends on how effective you want them to be! Yes, that's a vague answer. However, promotional items are only effective if you strategize the way you use them. Simply handing out low-cost promotional items on … Continue reading Are Promotional Products Effective Marketing Tools, Really?
Promotional items are versatile products that can be imprinted with a company's logo, information, marketing message, etc. This is the basic definition of these tangible items. Because of their versatility, there are multiple ways to use them. For example, these items can be used to help a company's brand image, increase both customer and employee … Continue reading Do You Know How Versatile Promotional Products Are, Really?
Have you ever wondered if you're wasting marketing dollars buying "stuff" when it comes to your promotional item purchases? It's OK to say "yes", but have you considered why? Most businesses purchase promotional items to pass out "stuff" with their logo. Very few businesses buy promotional items with a plan to back up their purchases … Continue reading Is It Time To Stop Wasting Marketing Dollars On Promotional Items?
Clearly defined goals, a finite time frame, a clear message, and the perfect vehicle to deliver your message. These are the necessities for a well-crafted strategic marketing campaign. But, something important is missing. When you're trying to develop any marketing campaign, your intention is to grow your company and achieve results. Right? In order to … Continue reading Why Audience Clarity is Crucial for Marketing Campaign Success
When your promotional items work for you, they engage your audience, incentivize them to take action and give you results. This takes a lot more than just slapping a logo on a product and calling it a day. You need to follow a plan that will connect you with your audience and help you track … Continue reading 3 Questions To Ask Yourself Before Purchasing Promotional Items
There are a ton of ways to use promotional items to make a positive impact on your audience. The sad part is, some of the best ways to use promotional items are often overlooked. The first step - know your goals. Are you looking to for more loyal customers? Do you want to increase sales? … Continue reading Do You Know The Best Ways to Use Promotional Products?
Recently, I read a few interesting fact in an article in Health magazine. The article was about detoxing from "screen" usage to create healthy habits around the way we use technology. The first fact was "'11. The number of years a person will look at his or her phone in a lifetime', according to data … Continue reading How To Connect With Consumers To Stay Top of Mind
More often than not, promotional products are misunderstood, highly under-utilized tools when it comes to promoting a company. Really, they are one of the most effective marketing tools in your toolbox! Typically, companies add their logo to products because they want something branded to give away in hopes of receiving new leads, business, recognition, etc. … Continue reading The ‘Right’ Way to Use Promotional Products As Marketing Tools
You see this type of advertising all the time. Shopping bags with a store's name on them. Pens with addresses and phone numbers. Don't forget that old band t-shirt you have in your closet from that concert way back when! Branded items are everywhere. And, while they may not look like bags or pens (there … Continue reading How To Fit Promotional Products into Your Advertising
Promotional Products have been around for a very long time, we figured it would be interesting to showcase their evolution since their first debut in 1789! In 1789, Former President George Washington created commemorative buttons to mark the event that he was elected president. These commemorative buttons were the first promotional items to be given … Continue reading The Evolution and History of Promotional Products
Your company's brand is a promise to your customers. It's a promise because it tells consumers what they can expect from doing business with you. The other side to this is how consumers actually experience your brand. When customer's experience your brand, they should get a feeling of what you have defined your brand to … Continue reading Promotional Items Play An Important Role In Communicating Your Brand
Promotional item can be cost effective advertising tools that can produce beneficial results, when used strategically. Over the past 10 years, there have been a number of industry studies conducted to prove this. We looked at studies from the Advertising Specialties Institute (ASI) and the Promotional Products Association International (PPAI) and found 21 reasons promotional … Continue reading 21 Reasons Promotional Items Are Effective Advertisements
If you've exhibited at a trade show, you've probably had a few "trick or treaters" stop by. These are attendees whose only interest is to walk around and see what they can get for free. Usually without caring about who you are or what you do. Because of this, some argue you don't need promotional … Continue reading How To Avoid “Trick or Treaters” At Your Event Table
When most people think about promotional items, the word "advertisement" rarely comes to mind. The reason for this is because most people don't know how to use the items as advertisements. The "how" is the secret to determining the level of advertising that can be accomplished. If you are one of the many that have … Continue reading The Proper Way to Use Promotional Products For Results
When it comes to using promotional products, some people jump right in with two feet. Others may not commit entirely or may not commit at all. Promotional products have been around for many years. In fact, the first promotional item was a promotional button used by former President, Geroge Washington! Even back then, people understood … Continue reading Seven Common Objections to Using Promotional Items
When you think of "Promotional Products" what comes to mind first? Is it "Products"?, "Tools"?, "SWAG"?, "Giveaways"?, "Tchotchkes"?, "Throwaways"?, "Trinkets and Trash"?..."Stuff"? What about "Marketing Investment"? There are a variety of names for promotional products and yes, some names are less glamorous than others. But, the name a person gives them can tell a lot about … Continue reading Treat Promotional Products As Marketing Investments To Get Better Results
Using promotional items and other ad specialties to market your company, event or trade show is a great way to increase sales, brand recognition and awareness. What makes these items such powerful marketing tools is they tend to stick around. The benefit? When they are kept by a recipient, they produce multiple impressions of your advertisement … Continue reading 5 Ways Promotional Items Help You Receive a Return on Your Investment
Do you know choosing the perfect promotional product is more complex than deciding to buy a few hundred random products to slap your logo on? That's right! Choosing the perfect promotional product is more complex than deciding to buy a few hundred random products to slap your logo on. Whether you are planning on using … Continue reading 3 Things to Avoid When Choosing Promotional Products
A trade show can be a wonderful event where your company has a chance showcase itself. No matter what type of company you have, there is one thing all trade show exhibitors have in common: they want to stand out to the trade show attendees. If you exhibit trade shows or plan on exhibiting a … Continue reading Are You Standing Out At Trade Shows, Really?
You may think of promotional items as low cost items with information printed on them that companies give away to try and get their name out and create awareness of their brand. While promotional products can be given away for this reason, this is only skimming the surface of how promotional items can be used … Continue reading Top 5 Secrets About Promotional Items You May Not Know
For businesses who exhibit at conferences or trade shows, it is common to give away products printed with a logo and advertising message. Generally speaking, this is a great way to create brand awareness and stay top of mind with attendees who visit your booth. Let's be honest, while brand awareness is great, your strategy … Continue reading Segment Promo Items To Spend Marketing Dollars Wisely at a Trade Show
Do you think you really know all about promotional items? Perhaps you may want to think again! Over the years, we've had a lot of opportunities to talk to a wide variety of professionals in many different industries about these valuable marketing tools. What we discovered is most of these professionals all had one thing … Continue reading Three Common Promotional Item Myths We Should All Stop Believing
If you are in business and have ever used any sort of technique that makes the public - more importantly, your ideal audience - aware of your products and services, chances are you were performing a marketing activity for your company. Essentially, “marketing activities” are daily activities that allow you to get your business in … Continue reading Why Every Marketing Activity Should Be Set Up As A Campaign
When you think of the last time you were exposed to an advertisement... Did you see a billboard on your morning commute? Did you click the little "x" at the top of a pop-up ad? (Or, perhaps you opted-into the popup ad?) Did you see an ad in your Facebook feed? What about that commercial … Continue reading Considering ‘Specialty’ Advertising? Here’s What You Should Know
There are many promotional products in the world today, you can almost get a logo printed on, well, everything! Why wouldn't you want to put your logo on everything anyway? It has been proven that promotional products have a track record of presenting great results in giving you a good return on your investment, helping … Continue reading The Best Ways to Use Promotional Products
You may think of promotional products as items with information printed on them that companies give away. While this is true, we have only skimmed the top of what promotional products are used for and what they can do. If we dig a little deeper, below the surface to talk about the qualities of promotional … Continue reading They Do What? 7 Secrets About Promotional Products
Advertisements are everywhere. Whether you are watching TV, listening to the radio or checking your email, you are bound to see or hear an advertisement. Have you ever thought about how the company behind the advertisement makes you feel? Not the normal "I'm glad I caught that commercial because I know about this product", but … Continue reading 4 Surprising Ways Promotional Products are More Refreshing Than New Socks
Advertisements are everywhere. Whether you are watching TV, listening to the radio or checking your email, you are bound to see or hear an advertisement. Have you ever thought about how the company behind the advertisement makes you feel? Not the normal "I'm glad I caught that commercial because I know about this product", but … Continue reading 4 Ways Promotional Products are More Refreshing Than New Socks
Its the beginning of October and college and professional football is in full swing. Getting coworkers, clients and partners in business together to have a good time before a football game is always a great idea. A great way to make it even better is to provide some awesome promotional products for your guests to take … Continue reading Time to Tailgate With Promotional Items!
In the business world, we all have had "those days" where issues arise and sometimes, it is hard to please our customers. Even if your company is the "go-to" in your field and have a very great reputation, issues are bound to happen one time or another. Issues like, your computer was down for a … Continue reading How Promotional Products Can Get You Out of Trouble
In the business world, we all have had "those days" where issues arise and sometimes, it is sometimes hard to please our customers. Even if your company is the "go-to" in your field and have a very great reputation, issues are bound to happen one time or another. Issues like, your computer was down for … Continue reading How Promotional Products Can Get You Out of Trouble
Promotional Products have been around for a very long time, we figure it would be interesting to see the evolution of promotional products since they first made their debut in 1789! 1789 - George Washington created commemorative buttons to mark the event that he was elected president. Because of the success in his campaign, wooden … Continue reading The Evolution and History of Promotional Products
Promotional items have been around since way way back when George Washington needed commemorative buttons when he was elected president. Ever since then, these advertising specialties have evolved from buttons to calendars to wooden specialties and Farmers Almanacs. Evolving all the way up to today when we see items such as measuring cups, oven mitts, earbuds … Continue reading How Did Promotional Items Become The Best? Find Out Here!
Promotional items have been around since way way back when George Washington needed commemorative buttons when he was elected president. Ever since then, these advertising specialties have evolved from buttons to calendars to wooden specialties and Farmers Almanacs up to today when we can see items such as measuring cups, oven mitts, earbuds and portable cell … Continue reading How Did Promotional Items Become The Best? Find Out.
To a business owner or company, promotional items are products with logos on them that companies use to get their name across to their current clients and to prospects to help companies make a good impression to create awareness of their brand. This means that it is always good to know what will and will not … Continue reading When Promotional Items Send Prospects Running For Cover
You see it all the time - shopping bags have the name of a store printed on them, pens have imprints of addresses and phone numbers, that old band t-shirt you have in your closet has an image of the band's album cover - logoed items are everywhere. If you have ever been that business owner … Continue reading How To Start Using Promotional Products To Advertise
In advertising, it is important to keep your brand on top of your clients' minds so they think about your company over your competitors when they need your services. In order for your message to stick, you need to find a way for your clients to not only remember you, but identify your company, have … Continue reading Why Promotional Products Are the New Black
In advertising, it is important to keep your brand on top of your clients' minds so they think about your company over your competitors when they need your services. In order for your message to stick, you need to find a way for your clients to not only remember you, but identify your company, have … Continue reading Why Promotional Products Are “the New Black”
It is easy to think that promotional products are simply objects with a print of your company logo that sit around your office after the initial excitement of seeing something with your logo on it, until you remember that you bought them a few months back. Believe it or not, you can actually use promotional … Continue reading 5 Uses for Promotional Products
Promotional items are tangible items your target audience will hold onto if the item you give away is useful to their everyday lives. The best part of a promotional product is that while the item is useful, it can also casually display your logo, contact information and marketing message to double as an advertisement. Unlike … Continue reading How to Start Using Promotional Products to Advertise Your Brand
Promotional items are effective advertising tools that can help you accomplish many sales and marketing goals. However, oftentimes promotional products are misunderstood which prevents others from realizing the benefits that can be gained from advertising with promotional products. So, we are here to debunk 3 BS facts about promotional items everyone thinks are true. 1. The more … Continue reading 3 BS Facts About Promotional Items Everyone Thinks Are True
Believe it or not, there is an authority on color. No, not the fashion police! It is none other than Pantone, LLC. Not only are they the authority on color, they are the provider of color systems. The best known system is the Pantone Matching System (PMS). This is a universal guide mainly used by … Continue reading What is a PMS Color and Why is It Important to Your Brand Image
So, you purchased custom products with your company logo and information printed all over them. Let's say you ordered custom cell phone stands. When you receive them in the mail, you are super excited because...well...because it is really cool to have your logo on something, not to mention it looks cool. It also looks so professional, … Continue reading Things You Might Be Doing Wrong When Advertising With Promotional Items
If you have ever exhibited at a trade show, you know what I mean when I say "trick or treaters" stop by your table. These are the attendees who show up to the event looking for "free stuff" without a care in the world which company table they take from or even what that company … Continue reading How To Avoid “Trick or Treaters” At Your Event Table
Promotional items, when used properly can be cost effective advertising tools that produce great results. There have been numerous studies conducted by the Advertising Specialties Industry professionals including the Advertising Specialties Institute (ASI) and the Promotional Products Association International (PPAI). Here are 21 facts that have proven promotional items as effective advertisements. 1. Promotional products … Continue reading 21 Reasons Promotional Items Are Effective Advertisements
Brand recognition can be defined as the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service's logo, tag line, packaging or advertising campaign. This is a pretty incredible asset that every business should come to understand and do whatever they can to strengthen theirs. Think about … Continue reading Plan to Strengthen Your Brand Recognition for 2015
Brand recognition can be defined as the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service's logo, tag line, packaging or advertising campaign. This is a pretty incredible asset that every business should come to understand and do whatever they can to strengthen theirs. Think about … Continue reading Plan to Strengthen Your Brand for 2015
When placing an order for promotional products, you may wonder why there is this crazy "setup fee" added to your invoice. While not all promotional items have a setup fee associated with them, we are here to solve the case of the Setup Fee and clarify any loose ends. This way, you can feel better knowing exactly … Continue reading Frequently Asked Question: What is This ‘Setup Fee’?
When placing an order for promotional products, you may wonder why there is this crazy "setup fee" added to your invoice. While not all promotional items have a setup fee associated with them, we are here to solve the case of the Setup Fee and clarify any loose ends. This way, you can feel better knowing exactly … Continue reading FAQ: What is This ‘Setup Fee’?
Planning an event can be a very stressful experience. Your to do list can quickly become overwhelming and it is very easy to become unorganized. Even worse, you may become so busy planning the different aspects of an event or a tradeshow that you may forget about one of the most important parts: the promotion! … Continue reading Antina Promotions Now Offers Event Consulting!
About a month ago, I attended a business expo. A few days before the expo, I was contacted by the organizer who told me there were still spots open for businesses to sponsor the event. I would be able to get my company name in the program and I could add 150 promotional items into … Continue reading A Lesson About SWAG Bag Items
If your company is in the golf industry or if your target audience consists of those who love to spend time on the green, promotional items can help. Whether you are exhibiting at a golf trade show, targeting golfers or sponsoring a golf tournament, now is the time to think about how to reach your … Continue reading Trendy Promotional Items for Golf Season
Tradeshows are great events to give your company a chance to get noticed and shine among the rest of the companies surrounding you. When attendees come to your tradeshow booth, you want to create an experience they will remember. Promotional products can help you before, during and after your tradeshow.Before your TradeshowBefore a tradeshow, companies … Continue reading How Promotional Items Can Help Market Your Tradeshow
Promotional items are products that can be imprinted with a company's logo, information, marketing message, etc. These items can be used in many ways to help a company's brand image, increase both customer and employee loyalty and more. Below is a list of the different ways promotional products can be used. Marketing One of the … Continue reading The Many Uses of Promotional Products
If you know the power of promotional items, this post is not for you! If you are still trying to understand the power of promotional products or have not experienced the benefits first hand, we recommend you scan through these seven common objections people may have when it comes to using promotional items and then … Continue reading Common Objections to Using Promotional Items
As we have mentioned before, using promotional items and other ad specialties to market your company, event or trade show (to name a few) is a great way to increase sales, increase brand recognition and promote your company or cause. What makes these items such powerful marketing tools? For one thing, they tend to stick around … Continue reading Promotional Items Produce Great ROI
When consumers look for companies to do their banking with, the consumer will choose a financial institution they trust with their money and investments. This is why it is important for financial institutions to build a positive brand image through brand awareness, so they will be recognized by potential consumers. A great way for banks … Continue reading Good, Better, Best: Promotional Products for Financial Institutions
These days, it is very common for people to throw Vegas/Casino themed events. These events can be held as a fundraiser to raise money for a particular cause or held just to have fun. The best part about these Vegas/Casino themed events are the cool promotional products that can be incorporated into the event. Some … Continue reading Promotional Items For a Vegas/Casino Themed Event
Hunting season starts in just a few short days. Some people look forward to this time all year long and can not wait to go out in the wilderness. These are the people who will start to head "off the grid" this Wednesday to connect with nature and do a little bit of hunting. … Continue reading Hunting Season Promotional Items
Employees deserve to be recognized, too. This is why so many companies have been implementing Employee Recognition Programs. These programs are put in place to show employees their hard work is not unnoticed. In order to implement an employee recognition program, you should choose what to recognize employees for, such as any accomplishment or goal … Continue reading Promotional Items To Help You Recognize Employees
Choosing the perfect promotional products is more complex than just going online and picking out a few hundred products to slap your logo on. It is very important to know how to choose the right promo products that your company can use to gain impressions. Here is a list of things to avoid when trying … Continue reading 3 Things to Avoid When Choosing Promotional Products
Every so often, we come across the "more-than-usual" interesting promotional products that seem to stick out from the rest of the normal everyday promotional items. These products are products that catch our eyes because of how unique and clever they are. These products are like most other promotional items as they are useful, handy or … Continue reading 10 Cool Promotional Products
A trade show can be a wonderful event where your company has a chance showcase itself. No matter what type of company you have, there is one thing all trade show exhibitors have in common: they want to stand out to the trade show attendees. Promotional products can help you stand out from all other … Continue reading How To Stand Out At Your Next Trade Show
When it comes to effective promotional products, promotional bags are among the most effective logoed wearable. According to the Advertising Specialty Institute's (ASI's) 2008 Advertising Specialties Impressions Study, bags were reported to be used most frequently, where respondents said they used their logoed bags an average of 9 times a month. The study also indicated … Continue reading The Power of Promotional Bags
Promotional giveaways are very popular when trying to create brand awareness. In the case of a Real Estate agent or agency, giving away promotional items will keep your name or your company's name in your customer' minds until they close on the property...and beyond. For example, give a customer a small token, imprinted with your … Continue reading Promotional Ideas for the Real Estate Market
Quick Response (QR) codes have been steadily gaining popularity as a branding tool to quickly send information to an audience. Unlike the traditional bar-code that is made up of vertical lines, a QR code is made up of black squares that form lines and patterns inside of a larger square. When scanned with a QR Reader application on … Continue reading 10 Ways to Use a QR Code
Time and time again, promotional products have been proven to give positive results to companies who use them. Promotional items are fun, useful and can be tailored to any objective you might have. If you currently use promotional products, you already know of the benefits they bring. If you're not familiar with the benefits of … Continue reading 3 Ways Promotional Products Can Benefit Your Company
Creating Memorable Impressions For Your Brand 