It is easy to think that promotional products are simply objects with a print of your company logo that sit around your office after the initial excitement of seeing something with your logo on it, until you remember that you bought them a few months back. Believe it or not, you can actually use promotional products in a variety of different ways to help strengthen your brand and advertise to your target audiences. While there are many uses for promotional items, let’s talk about 5 uses for promotional products.
1. Use them to promote a favorable impression of your company
Giving away a promotional product that your target audience can use on a daily basis, free of charge to them, not only gives your audience a favorable impression of your company, it also promotes goodwill.
2. Use promotional items to increase your brand recognition
What promotes brand recognition? Repetition! Since promotional items are tangible items your target audience can hold onto, that means you will stay at the top of their mind with the repeated exposure to your brand that a single promotional item can give.
3. Use promotional items to generate new business
Due to high exposure of your brand that promotional products offer, promotional products can create a positive brand image that will get your target audience talking about you leading to more referrals and more business.
4. Use promotional products for more brand exposure
A promotional item gives you the ability to be in front of your customers on a daily, hourly, and minute to minute basis without repeated costs every time they look at the item and see your brand.
5. Use promotional products to advertise for a very long time
Very few people will throw away an item they can use on a daily basis, especially if they really like the item. Or, sometimes, the items are part of your audience’s daily lives making them susceptible to long term exposure.