Planning your promotional product strategy has always been the best way to get a return on your investment. As a rule of thumb, following the 5 W's: who, what, when, where and why, will help you find out "How" promotional products help you accomplish your goals. The First W: What At the start of your … Continue reading The 5 W’s of Promotional Product Strategy
5 Steps To A More Effective Direct Mail Campaign
One of the major struggles of sending a direct mail piece is when your investment blends in with "junk" mail. What happens when it blends in? Think about what you do when you get junk mail (throw it away, perhaps?). Not good, right? Especially when you think about your prospects throwing away your advertisement! When … Continue reading 5 Steps To A More Effective Direct Mail Campaign
5 Uses for Promotional Products to Strengthen Your Brand
It's easy to think of promotional products as objects with a logo on them. Sure, that's what they are. But, they are capable of so much more! Believe it or not, promotional items can do a lot for you and your company. These items can be used in a variety of different ways from helping … Continue reading 5 Uses for Promotional Products to Strengthen Your Brand
Top 4 Results Promotional Products Can Bring To The Table
Sometimes, organizations may be hesitant to purchase promotional items. One of the reasons why is they don't think the products they use will make a difference in their marketing strategy. Another reason is they're not sure how the products can generate results. What these organizations don't know is promotional items play an important role in … Continue reading Top 4 Results Promotional Products Can Bring To The Table
Why Brand Experiences Matter To Your Company
How do your prospects and clients feel when they interact with your brand? If you don't know, you should find out! This is important to know because clients and prospects are constantly developing feelings after each interaction with you. From the first touch point and after there's an opportunity to create experiences that lead to … Continue reading Why Brand Experiences Matter To Your Company
4 Things Your Boss Expects You to Know About Promotional Products
There are many ways organizations use promotional products. A few ways to use them are to enhance brand image, build long lasting relationships with clients and showing appreciation. However, in order to achieve these results, an organization cannot simply buy a random item and expect it to work. If you use promotional products in your … Continue reading 4 Things Your Boss Expects You to Know About Promotional Products
How To Connect With Consumers To Stay Top of Mind
Recently, I read a few interesting fact in an article in Health magazine. The article was about detoxing from "screen" usage to create healthy habits around the way we use technology. The first fact was "'11. The number of years a person will look at his or her phone in a lifetime', according to data … Continue reading How To Connect With Consumers To Stay Top of Mind
4 Tips To Help You Use Promotional Items Smarter
If you're using promotional items to market or advertise your company, it's good to know how to use them for your benefit. Benefits like finding new leads, increasing sales or the amount of each sale, and getting a return on your investment. Yes! Promotional products can help you achieve these results. You simply use them … Continue reading 4 Tips To Help You Use Promotional Items Smarter
How To Fit Promotional Products into Your Advertising
You see this type of advertising all the time. Shopping bags with a store's name on them. Pens with addresses and phone numbers. Don't forget that old band t-shirt you have in your closet from that concert way back when! Branded items are everywhere. And, while they may not look like bags or pens (there … Continue reading How To Fit Promotional Products into Your Advertising
The Evolution and History of Promotional Products
Promotional Products have been around for a very long time, we figured it would be interesting to showcase their evolution since their first debut in 1789! In 1789, Former President George Washington created commemorative buttons to mark the event that he was elected president. These commemorative buttons were the first promotional items to be given … Continue reading The Evolution and History of Promotional Products
21 Reasons Promotional Items Are Effective Advertisements
Promotional item can be cost effective advertising tools that can produce beneficial results, when used strategically. Over the past 10 years, there have been a number of industry studies conducted to prove this. We looked at studies from the Advertising Specialties Institute (ASI) and the Promotional Products Association International (PPAI) and found 21 reasons promotional … Continue reading 21 Reasons Promotional Items Are Effective Advertisements
The Proper Way to Use Promotional Products For Results
When most people think about promotional items, the word "advertisement" rarely comes to mind. The reason for this is because most people don't know how to use the items as advertisements. The "how" is the secret to determining the level of advertising that can be accomplished. If you are one of the many that have … Continue reading The Proper Way to Use Promotional Products For Results
How To Reuse Banners In Between Trade Show Seasons
Trade Shows are a great way to showcase your brand and educate prospects about the products and services you offer. While trade shows happen all throughout the year, the busy trade show seasons are during the spring and fall. If you typically exhibit to gain more visibility, you are likely to have some sort of … Continue reading How To Reuse Banners In Between Trade Show Seasons
5 Ways Promotional Items Help You Receive a Return on Your Investment
Using promotional items and other ad specialties to market your company, event or trade show is a great way to increase sales, brand recognition and awareness. What makes these items such powerful marketing tools is they tend to stick around. The benefit? When they are kept by a recipient, they produce multiple impressions of your advertisement … Continue reading 5 Ways Promotional Items Help You Receive a Return on Your Investment
Top 5 Secrets About Promotional Items You May Not Know
You may think of promotional items as low cost items with information printed on them that companies give away to try and get their name out and create awareness of their brand. While promotional products can be given away for this reason, this is only skimming the surface of how promotional items can be used … Continue reading Top 5 Secrets About Promotional Items You May Not Know
Considering ‘Specialty’ Advertising? Here’s What You Should Know
When you think of the last time you were exposed to an advertisement... Did you see a billboard on your morning commute? Did you click the little "x" at the top of a pop-up ad? (Or, perhaps you opted-into the popup ad?) Did you see an ad in your Facebook feed? What about that commercial … Continue reading Considering ‘Specialty’ Advertising? Here’s What You Should Know
Antina Promotions’ Brand Story: Part 1
Last week, I started a challenge called "The Brand Story Challenge" created by business consultant, Jennifer Kem. This challenge is a 10 day challenge that pushes businesses and entrepreneurs to answer the hard questions in their business so they can learn to tell their brand's story and reveal the core of their brand. This is … Continue reading Antina Promotions’ Brand Story: Part 1
How To Start Using Promotional Products As Advertisements
Have you ever received a promotional item and wondered, "Hey, how do I get my company's logo on a product?". If you have never purchased promotional items before and are wondering where to start, you are in luck! We are here to help you learn how to start using promotional products. Create a plan. This is … Continue reading How To Start Using Promotional Products As Advertisements
How To Start Using Promotional Products To Advertise
You see it all the time - shopping bags have the name of a store printed on them, pens have imprints of addresses and phone numbers, that old band t-shirt you have in your closet has an image of the band's album cover - logoed items are everywhere. If you have ever been that business owner … Continue reading How To Start Using Promotional Products To Advertise
5 Uses for Promotional Products
It is easy to think that promotional products are simply objects with a print of your company logo that sit around your office after the initial excitement of seeing something with your logo on it, until you remember that you bought them a few months back. Believe it or not, you can actually use promotional … Continue reading 5 Uses for Promotional Products
3 BS Facts About Promotional Items Everyone Thinks Are True
Promotional items are effective advertising tools that can help you accomplish many sales and marketing goals. However, oftentimes promotional products are misunderstood which prevents others from realizing the benefits that can be gained from advertising with promotional products. So, we are here to debunk 3 BS facts about promotional items everyone thinks are true. 1. The more … Continue reading 3 BS Facts About Promotional Items Everyone Thinks Are True
12 Things Your Boss Expects You to Know About Promotional Products
Promotional products are useful items with an advertiser's name, logo, marketing message, offer or other promotional message an advertiser would like to promote. Many companies use these products to advertise, thank customers, build clientele and maintain their current clientele - to mention a few. If you work for a company that uses promotional products for … Continue reading 12 Things Your Boss Expects You to Know About Promotional Products
The Top 10 Antina Promotions’ Blog Posts of 2014
Every year we like to compile a "best of" list of our favorite blogs. This year, we came up with a list of 10 blogs we felt deserved to be recognized. So, since we are all about to count down the hours, minutes and seconds until we ring in the new year, let's count down … Continue reading The Top 10 Antina Promotions’ Blog Posts of 2014
Top 10 Antina Blogs of 2014
Every year we like to compile a "best of" list of our favorite blogs. This year, we came up with a list of 10 blogs we felt deserved to be recognized. So, since we are all about to count down the hours, minutes and seconds until we ring in the new year, let's count down … Continue reading Top 10 Antina Blogs of 2014
How To Reuse Banners In Between Tradeshow Seasons
Tradeshow season is starting to wind down as it breaks until spring. If you recently updated your tradeshow banner, purchased a new display or love your current display you may be sad to store your items in a closet until the next tradeshow season. You may feel sad because you spent a lot of time … Continue reading How To Reuse Banners In Between Tradeshow Seasons
The Art of Standing Out in Advertising
Advertising your business is crucial to getting your name out and spreading the word. The key to good advertising is when you can stand out from your competitors and make your target audience think of your company when they need your products and/or services - not blend in with the crowd. Promotional products can help … Continue reading The Art of Standing Out in Advertising
A Lesson About SWAG Bag Items
About a month ago, I attended a business expo. A few days before the expo, I was contacted by the organizer who told me there were still spots open for businesses to sponsor the event. I would be able to get my company name in the program and I could add 150 promotional items into … Continue reading A Lesson About SWAG Bag Items
5 Steps to a Better Direct Mail Campaign
One of the major struggles of sending a marketing piece through the mail is standing out from all the junk mail we all sort through each day. Not to mention your investment is at rick of being tossed in the trash if you send a direct mail piece that blends in with the daily "junk" mail. … Continue reading 5 Steps to a Better Direct Mail Campaign
How to Advertise in Your Clients’ Kitchens
As you might have heard, the kitchen is the number one place, people keep their promotional products. According to a Global Impressions Study performed by the Advertising Specialties Institute, 91% of consumers have at least 1 promotional product in their kitchen. This means that the kitchen is a hot spot for placing your promotional advertisement. … Continue reading How to Advertise in Your Clients’ Kitchens
How Recipients View an Advertiser on a Promotional Item [Infographic]
An important factor about advertising is the opinions of the viewers of an advertisement. Since this is such an important aspect of advertising, the Advertising Specialties Institute collected data in their Global Advertising Specialties Impressions study about how recipients view an advertiser that gives them a promotional item. This infographic shows how different promotional items … Continue reading How Recipients View an Advertiser on a Promotional Item [Infographic]
Creating Memorable Impressions For Your Brand 