“Promotional Products, Marketing and ALL THAT SWAG” Has Moved

Yes, it is true!  Antina Promotions is growing up and we finally transferred all of our blog posts to our website.  You will still be able to read our archived blog posts on this page but if you want all the new content, head on over to www.antinapromo.com/blog

See you on the flip side!

 

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Our New Small Business Owner Community is Here!

Recently, Antina launched our Facebook “community” for small business owners trying to learn how to navigate through this crazy thing we call entrepreneurship and make it out profitable, called Maximizer Connection!

maximizer-connection-facebook-header

Once you join our community of like-minded business owners, you will be able to collaborate and mastermind with others who are looking to grow their business by learning how to maximizing marketing, sales profits, time, events, results, strategies, and well…maximize their business and create bigger brands. (While receiving and accepting support from the group at the same time).

So, if you are…

  • A Business Owner
  • An Entrepreneur
  • A Leader
  • Kind and Respectful to Others
  • Mission-Driven
  • An Action-Taker

You definitely want to check us out!

Why did we start this group?

  • Because owning a business is tough and sometimes lonely – especially when you are trying to maximize your business in every way in order to grow strong.
  • Because when you join a community that supports and uplifts you, it makes the journey that much easier knowing you are not alone.
  • Because we have your back and we will maximize our businesses together!

If this speaks to you, this space was made for you and you will love it!

You can join our group by going to www.maximizerconnection.com

See you there!

 

Behind the Scenes of Antina Promotions

I’m not sure if you know this, but my business superpower is my intuition. I have a sense of seeing things other people don’t see or have overlooked.

Just like a puzzle, I can find your missing piece.

So, if you’re experiencing a lull in sales after a live event or trade show or if you feel like your trade show or live event results could have/ should have (would have?) been better if you promoted your event more strategically or if you did a little more than just “go through the motions”, my program, “Event Maximizer” may be a great program for you and we should sit and chat over a cup of coffee to see how our program can help you maximize results.

It is best to sit and chat with me because at Antina Promotions, our service values are strategy, simplicity and intuitive understanding and when you work with us, you, as an entrepreneur will receive strategies that will help you stop going through the motions and start learning the “tweaks” you need to maximize business results within 4 weeks time.

Not only that, Antina Promotions has a culture statement that will help you release stress, and feel at ease and worry free when you are welcomed into our family of satisfied clients:

culture-credo

 

What Happened When We Kicked Fear’s Booty

business-woman-working-on-laptop-in-her-office-picjumbo-comI believe that being an entrepreneur is hard stuff, it’s not that frilly “I-get-to-do-what-I-want-when-I-want” and go on 10 vacations a year stuff, that most people dream about when they think of owning their own business. It takes a lot of courage, a lot of late nights, a lot of sacrifice, a lot of tears – you know, all that jazz.

So, why do I do it?

Because I am passionate about giving entrepreneurs and business owners the tools needed to maximize their business results laid out for them in an easy-to-consume format so they can invest in the areas they need hone in on to keep pushing forward, to invest in themselves so they can grow on both a personal and professional level.

That is what makes me happy.  So, my husband and I started the company you have all grown to love over the past 6 years (and if you have not experienced the awesomeness that is Antina yet, you may want to consider checking us out, or at least adding us to your bucket list)

Yes, it has been a rocky road. But, we never let fear, hardships or obstacles get in the way of us rising to our dreams of helping entrepreneurs grow their businesses.  In fact, we kicked fear’s booty!

So, while you may think Antina Promotions helps entrepreneurs and business owners become unforgettable to their audience by helping them stand out, get noticed and get business with unique, useful and relevant-to-their-audience promotional items – ok sure – that’s one thing we do and it’s one thing we are pretty darn good at…

But, what we really do is help entrepreneurs and business owners with programs to boost their brand and accelerate their business. As a result of partnering with us, clients receive affordable, easy solutions to help them ultimately maximize results to create a bigger and better brand.

You see, to us, it is pretty easy to get results at trade shows, so when I would hear some business owners did not have any luck achieving the results they were looking for, it was at that moment we decided to open up our strategy to help others maximize results at trade shows and live events.

So, my question to you is:

Are you struggling with promoting your events in effective ways that will increase the probability of getting the sale?

or, do you sometimes feel let down because your current efforts to promote your live event or trade show are not paying off as much as you would like them to?

If so, I am looking for 5 entrepreneurs who are exhibiting at a trade show or hosting a live event in the next 2-3 months who would like to answer “no” to the above questions and who crave that “accomplished” and “winning” feeling after their event, to help. Are you one of them?  If not, who do you know that you can share this post with?

How Constraints Almost Stopped My Event Program From Being Created

stopRecently, I have been working on developing a new program for my company.  This program was actually launched last week (woohoo!) after many many weeks of hard work and a lot of time and effort!

It is a great product, if I do say so myself, that we know will help business owners learn how to increase visibility and ROI when they are exhibiting at trade shows or hosting live events.  We are super excited about this product and a very proud of it.

Thinking back on it, when the product was in development, there were a few constraints along the way that made me feel like it would never come to fruition.  Not from a lack of trying, but from a lack of resources.

You see, this was the first time I have ever created a product like this, before.  As a small business owner, and maybe you can relate, I wear a lot of hats.  Which means that although I created a goal plan for this project, I did not know exactly what I was getting into.   I may have underestimated (ok, ok, I did underestimate) the different components that go along with creating a program of this caliber.

Since it was my first time developing a program like this, my learning curve had to grow exponentially in a short amount of time.  I had the content, I knew what I wanted it to look like.  I knew the product would help a lot of people get amazing results.

However, the resources I speak of were a lack of knowledge in the technology required to build an amazing program and a lack of time to learn said technology required to build an amazing program.

This happens quite often as a small business owner.  Sometimes, your resources are tight.  Sometimes, you have to learn before you leap or delegate to get the job done, or both.

IF I decided to delegate some tasks for my project, perhaps, the project would get out to the public faster.  Perhaps, I could have created two projects in the time it took me to build one.

Due to the constraints I was faced with, the time I put into this project is likely to be a lot less than it will be going forward because I have now gained the experience and the knowledge of what it takes to do more in less time.

Perhaps, and this is more likely, I will get better at the technology parts, better at delegating and I can create even more maximizer programs that can help business owners in different areas they are struggling with.

So, next time, when Antina Promotions rolls out a new maximizer program (*wink* *wink*) you may see two new maximizer programs come from it.  All because I learned and adapted from the constraints I was faced with in the past.

Also, if you ever run into some constraints when you are working on something in unfamiliar territory, I would advise you to take a look at your overall project, determine what has to be done, determine what you absolutely need to do yourself and delegate the rest!  This way you will save time, and more than likely get a lot more finished within your goal time frame.

Sometimes You Just Need That Missing Piece

missing-pieceOver the past few weeks, I have been reading Napoleon Hill’s Think and Grow Rich. In his book, Hill tells an interesting story that made me think about how it is so easy to give up in certain situations that may seem hard at first, but if – and only if – you push through, will you be able to reap the rewards.

This was not the case in one of the stories Hill tells called “Three Feet from Gold”.  This story is about a man called R. U. Darby and his uncle who had caught a bit of “gold fever” and how Darby’s uncle set out west to start digging so he could become rich.  Here is my summary:

After a few weeks of digging, Darby’s uncle found some gold.  So, he went back home so he could raise enough money to purchase the machinery required to bring the gold to the surface.  Once the money was raised Darby and his uncle went back to the spot and they dug up a whole lot of gold!

After a while of digging and collecting the gold ore, the gold disappeared.  Unfortunately for them, the gold was no longer there.  But, they kept drilling and drilling.  And drilling and drilling without any luck.

So, they decided to quit and sell the machinery to a junk man in exchange for a few hundred dollars and went back home.

The junk man, ended up calling in a mining engineer to look at the mine.  After the engineer assessed the mine, he found out there was a “fault line”, that Darby and his uncle were not familiar with.  After some calculations, the mining engineer discovered the gold would be found three feet from where the Darby’s stopped drilling!

The junk man ended up digging up millions of dollars in gold from the mine because he knew enough to seek expert advice before giving up.

The moral of the story? Well, it is in the last line – seek expert advice before giving up!  If there is something you want in the world, badly enough, don’t give up at the first sign of struggle.

I will give it to the Darby’s for at least continuing to dig a while longer after the gold ran out.  However, they did not persistently dig for gold until they discovered the rest, and simply missed their opportunity for millions of dollars in gold because they gave up too soon – three feet too soon to be exact!

This is the same kind of logic that I tell my Event Maximizer clients who exhibit trade shows and host live events: sometimes you are working hard at promoting your event, but you just need to know a strategy that will give you that extra boost to achieve maximum results.

This is the same kind of logic that goes hand in hand with maximizing results in your business.  A business owner, entrepreneur, especially has to wear many hats day in and day out.

There comes a time when you hit a plateau and you realize, you are working really really hard, but you are not quite maximizing your results.

You really really want to maximize results, and you are trying your best, but something is missing.

When you get to this point, don’t give up!

When you get to this point, remember this story and realize that seeking expert advice, is more than likely the best route you could take to get to that maximum point in your business because you are not an expert in that field, you are an expert in what you do best in your business.

When you feel like giving up, really assess whether you need that missing piece that will bring everything together for you, for the better.

4 Steps to Promoting a Trade Show or Live Event to Increase Results

think-aboutIf you are going to be promoting your presence at a trade show or promoting a live event you are hosting, ask yourself these questions:

-Do you spend a lot of time planning your event, but feel your efforts do not pay off as much as you would like them to?

-Do you have an Event Promotion Strategy that will help you map out your goals and the steps needed to reach those goals?

If you think you do spend enough time planning your event, but are not too happy with the results, perhaps you need to tweak your strategy so you can maximize your results.

If you did not create a strategy, maybe that’s the key?

What if I told you there is an easy solution tho both issues?  The following 4 steps will help you learn how to promote a trade show or live event to increase results.

  1. You need to basically audit your previous events and assess what happened at previous events to find out what worked, what did not work so great and what can be improved.
  2. You need to create an action plan to define your goals and how to reach those goals.
  3. You need to apply the strategy you created
  4. You need to analyze your results and find out what worked, what did not work so great and what can be improved on next time, and why.

If you would like more information on piecing the strategy together for promoting your live events or trade shows, we have a free guide that will give you 4 questions you need to ask yourself when planning to promote your next trade show or live event. Download the free guide here

Do You Know How to Promote Your Event So You Achieve Maximum ROI?

thinkingIn order to end up with a successful trade show or event that generates leads, followers, ROI or whatever results are important to you, you need to not only plan your event properly, you need to plan your promotion strategy properly.

This means you have to promote your event before AND during your event, plus you need to follow up after.  Simple.

…Right?…

Ok, ok, I get it, you already have SO much to do with planning your event you don’t have time to promote your event.

In fact, planning is taking so much of your time that you don’t even know where to start promoting it.

Planning an event can be stressful.  I know how it is, but you need to promote your event, too!

Promoting your event is the only way you will be able to see the benefits (aka standing out, increasing visibility, seeing a positive ROI) or all of your hard work will have gone to waste – not to mention the money you spent, too.

Think about it.  How many live events have you hosted where you were less than thrilled with the results when it was over?

How many times do you have to give away a logoed bag just to find out almost everyone else was giving away a bag on top of the bag the organizer gave you when you got to the show, to make you realize this wasn’t going to cut it?  You’re tired of wasting money!

Sure you can keep doing the same things you have always done at trade shows and live events, expecting a different crowd will give you a different result, but that’s a perfect way to blend in with the crowd.

You need to stand out in order to make an impact, and we can help.

Download our free “Event Promotions Essentials Guide” to get the skinny on 4 important questions you need to answer for your next live event or trade show!

The Legend Story of Antina Promotions

books-683901_1920I was recently asked what I thought my Legend Story would say.  At first, this was not an easy story to tell because it is hard to think about years in the future when I would be gone.  But then I thought, I may physically be gone, but my legend, my legacy will still move on.

So, I would like to share, with you, what I wrote.  I hope that some day Antina Promotions will reflect the same values and beliefs I hold.

The Legend Story of Antina Promotions

It wasn’t easy being her, she had to put up with a lot of crap from a lot of people, but she never let it break her spirits. She knew the only way to move past all the hardships and all the hurt was to keep on moving because “action slays the noise”, and boy did she ever slay!

To say she inspired me and everyone that had the privilege to know her would be an understatement. She would always encourage everyone to shine to their fullest potential. To be different. Or, rather, To be bold, think big and stand out!

You see, Christina always wanted to inspire people to take action. Any action. She always believed that if you werent happy, you needed to shake things up a little bit. Do something different that you wouldn’t normally do. Do anything it took to find your happiness. That was the whole point of life to her, to find your happiness and own it.

She always said “There’s no point in being stuck in the same old boring routine day in and day out. You have the power to make your own decisions, you mind as well choose to to be happy. So, stop overthinking, stop worrying you will make the wrong choice and just do something. Anything. Anything that will allow you to live to your fullest potential in every capacity. Anything that will make you happy.”

With that mentality, Christina was happy and it was because she worked so hard at making her life the way she wanted it to be.

Which brings me to, Antina Promotions. A real life reflection of the values she believed in.

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That’s why I am standing here, telling you this story today, because I know, Christina, my ancestor, would be happy to know, I am happy taking over as a 3rd Generation CEO of Antina Promotions to continue her legacy of helping others shine in their brand.

Doing Tradeshows and Live Events The Right Way

checklistHave you ever exhibited at a tradeshow or hosted a live event that did not turn out the way you hoped it would?  You planned for months and months thinking about how “this event is going to be EPIC!”, but once the event is over, you are feeling less than enthused and decide to eat the cost and move on, hoping that “next year it will be better”.

I don’t mean to step on any toes, but when you are in that situation, have you ever thought that you may not have prepared as much as you should have?  Maybe you did prepare, but you had no idea how prepared you actually had to be.

No worries, we have a 4 step process that can give you the boost you need to maximize your results at your next event.

1.Prepare For Success

This includes knowing what type of event you are going to showcase your brand (ex: tradeshow, live event), knowing your audience and an estimated percentage of your audience who are attending the event and your budget.

2. Get the Word Out

It is always best to make some noise before your event to let people know where you will be and why they should even take the time to come see you.

3.  Marketing at the Event

When the day of the event has come, don’t think you are free and clear.  You still need to work your magic and still promote your company with unique contests and demonstrations that will help set you apart from everyone else who is there, especially those who are your competitors.

4. Followup, Followup, Followup!

I cannot stress this enough, the majority of people do not followup after a live event or tradeshow and that, to me, is a shame because what you are doing is, is leaving money on the table!  Always followup because you never know who will give you feedback, testimonials and even business.

If you follow this simple framework, that is half the battle.  Actually making this framework work for your and you brand, is event better and will help you set yourself apart, stand out, gain more visibility and maximize your ROI.