What The Heck is "Cobranding"? And Why Do People Love It? Let’s do a quick exercise (don’t worry it’s a mental exercise!). Imagine and hold the image of your favorite brand name item. Got it? Now think about how cool it would be to add your logo to that product, too! I’m sure you’re … Continue reading What The Heck Is “Cobranding”? And Why Do People Love It?
"When you move past the objects in the design process, all that is left are the experiences involved...it's always relational. Always interpersonal. Designs affect people.". This is a quote from a recent Ted Talk titled, "Design Experiences, Not Things" by Abraham Burickson. In marketing, this is absolutely true in the sense that when we design … Continue reading Why Designing Experiences with Promotional Items is Important
Planning your promotional product strategy has always been the best way to get a return on your investment. As a rule of thumb, following the 5 W's: who, what, when, where and why, will help you find out "How" promotional products help you accomplish your goals. The First W: What At the start of your … Continue reading The 5 W’s of Promotional Product Strategy
It's easy to procrastinate when it comes time to fully plan something. At some point or another, we've all done it! My guess is because it takes a lot of time and resources to map out future action steps you'll need to take to achieve your goals. Think about the times when you said you … Continue reading Why You Always Need a Plan: Simple Tips To Help You Get Started Today
If you're planning to attend a trade show in the near future, do you plan to create an Event Promotion Strategy? This includes setting clear goals and creating an Engagement Strategy that will allow you to maximize your visibility and your traffic. Many businesses plan to attend the show, but their plans do not go … Continue reading What You Need to Know About Trade Show Preparation
Like any marketing campaign, the key to achieving your goals lies in your approach. Typically, you want a strategic plan of action with measurables that allow you to track results. This is true for all marketing related activities - even when incorporating promotional items into the mix. There are many benefits to using promotional items … Continue reading 3 Ways to Use Promotional Items As Part of Your Marketing Strategy
Imagine this: you're driving home from work in heavy traffic. You decide to listen to the radio because it's "been a while" since you listened to it. Problem is, there are commercials on every station! You flip through all the stations and cannot find a single song. Praying you have enough data this month to … Continue reading Promotional Products: A Subtle, Yet Effective Way to Advertise
Trade shows are great events to give your company a chance to get noticed, shine and stand out among the rest of the companies surrounding you. The best way to become noticed within the crowd is to create an experience they will remember by creating an engagement strategy. Your engagement strategy starts before the show. … Continue reading How Promotional Items Can Help Market Your Trade Show
It's easy to think of promotional products as objects with a logo on them. Sure, that's what they are. But, they are capable of so much more! Believe it or not, promotional items can do a lot for you and your company. These items can be used in a variety of different ways from helping … Continue reading 5 Uses for Promotional Products to Strengthen Your Brand
Do you sometimes feel like your advertising efforts are not working for you as much as you would like? Do you feel like your message is being buried within that of your competitor's ads? Do you feel like you are wasting marketing dollars on ads that do not work? If you answered yes to any … Continue reading Why Promotional Product Advertising Will Change Your Life For The Better
As the saying goes, "promotional products are advertising your audience will thank you for". No one is going to dislike you if you give them something for free. Even if it has your marketing message on it. Because promotional items are tangible, you audience holds onto your product (not to mention your marketing message) longer. … Continue reading How to Start Using Promotional Products to Advertise Your Brand
When strategically placed in front of the right audience, the value of promotional items shines through. Not only are these marketing tools fun and useful, they can be tailored to any goal or objective you have. If you currently use promotional products in this way, you're aware of the benefits they bring. If you're not … Continue reading 3 Ways Promotional Products Can Bring Value To Your Company
One of the most frequently asked questions about promotional products is: “are they effective marketing tools?”. The answer is: it depends on how effective you want them to be! Yes, that's a vague answer. However, promotional items are only effective if you strategize the way you use them. Simply handing out low-cost promotional items on … Continue reading Are Promotional Products Effective Marketing Tools, Really?
Promotional items are versatile products that can be imprinted with a company's logo, information, marketing message, etc. This is the basic definition of these tangible items. Because of their versatility, there are multiple ways to use them. For example, these items can be used to help a company's brand image, increase both customer and employee … Continue reading Do You Know How Versatile Promotional Products Are, Really?
It's so easy to fall in love with seeing your logo printed on promotional items. Especially if it's something really cool or the "hottest" product out right now. Truth is, if you don't plan, your latest and greatest products will end up in storage cemetery and become costly mistakes. When using promotional items in your … Continue reading How to Start Planning Your Promotion to Avoid Costly Mistakes
When your promotional items work for you, they engage your audience, incentivize them to take action and give you results. This takes a lot more than just slapping a logo on a product and calling it a day. You need to follow a plan that will connect you with your audience and help you track … Continue reading 3 Questions To Ask Yourself Before Purchasing Promotional Items
There are a ton of ways to use promotional items to make a positive impact on your audience. The sad part is, some of the best ways to use promotional items are often overlooked. The first step - know your goals. Are you looking to for more loyal customers? Do you want to increase sales? … Continue reading Do You Know The Best Ways to Use Promotional Products?
Unlike traditional and digital marketing, promotional items are tangible items with your advertisement. Because they are tactile, they are useful so recipients keep them around. Sometimes for long periods of time. Guess what that means? Recipients are physically holding onto your advertisement. And most of the time, it's because they appreciate the fact you gave … Continue reading 3 Ways To Use Promotional Products To Leave a Lasting Impression
There are many ways organizations use promotional products. A few ways to use them are to enhance brand image, build long lasting relationships with clients and showing appreciation. However, in order to achieve these results, an organization cannot simply buy a random item and expect it to work. If you use promotional products in your … Continue reading 4 Things Your Boss Expects You to Know About Promotional Products
Recently, I read a few interesting fact in an article in Health magazine. The article was about detoxing from "screen" usage to create healthy habits around the way we use technology. The first fact was "'11. The number of years a person will look at his or her phone in a lifetime', according to data … Continue reading How To Connect With Consumers To Stay Top of Mind
More often than not, promotional products are misunderstood, highly under-utilized tools when it comes to promoting a company. Really, they are one of the most effective marketing tools in your toolbox! Typically, companies add their logo to products because they want something branded to give away in hopes of receiving new leads, business, recognition, etc. … Continue reading The ‘Right’ Way to Use Promotional Products As Marketing Tools
If you're using promotional items to market or advertise your company, it's good to know how to use them for your benefit. Benefits like finding new leads, increasing sales or the amount of each sale, and getting a return on your investment. Yes! Promotional products can help you achieve these results. You simply use them … Continue reading 4 Tips To Help You Use Promotional Items Smarter
You see this type of advertising all the time. Shopping bags with a store's name on them. Pens with addresses and phone numbers. Don't forget that old band t-shirt you have in your closet from that concert way back when! Branded items are everywhere. And, while they may not look like bags or pens (there … Continue reading How To Fit Promotional Products into Your Advertising
Promotional Products have been around for a very long time, we figured it would be interesting to showcase their evolution since their first debut in 1789! In 1789, Former President George Washington created commemorative buttons to mark the event that he was elected president. These commemorative buttons were the first promotional items to be given … Continue reading The Evolution and History of Promotional Products
Your company's brand is a promise to your customers. It's a promise because it tells consumers what they can expect from doing business with you. The other side to this is how consumers actually experience your brand. When customer's experience your brand, they should get a feeling of what you have defined your brand to … Continue reading Promotional Items Play An Important Role In Communicating Your Brand
Promotional item can be cost effective advertising tools that can produce beneficial results, when used strategically. Over the past 10 years, there have been a number of industry studies conducted to prove this. We looked at studies from the Advertising Specialties Institute (ASI) and the Promotional Products Association International (PPAI) and found 21 reasons promotional … Continue reading 21 Reasons Promotional Items Are Effective Advertisements
When most people think about promotional items, the word "advertisement" rarely comes to mind. The reason for this is because most people don't know how to use the items as advertisements. The "how" is the secret to determining the level of advertising that can be accomplished. If you are one of the many that have … Continue reading The Proper Way to Use Promotional Products For Results
When it comes to using promotional products, some people jump right in with two feet. Others may not commit entirely or may not commit at all. Promotional products have been around for many years. In fact, the first promotional item was a promotional button used by former President, Geroge Washington! Even back then, people understood … Continue reading Seven Common Objections to Using Promotional Items
Many people do not know promotional items are more than just "free stuff". While your audience may think they're receiving "free stuff", YOU should think of them as marketing investments. Especially, if your audience holds onto the "free stuff" they just received from you. The key is to use promotional items more effectively. Promotional products … Continue reading 3 Tricks To Using Promotional Items More Effectively
When it comes to printing artwork on promotional products, you need to take the quality of your graphic file into consideration. You want a clear print on your items so your audience can read your marketing message, information, etc. For your promotional items to print clearly, make sure your logo is made with vector art. … Continue reading Why You Need Vector Art When Printing On Promotional Items
Marketing is a crucial aspect every business needs in order to spreading awareness of your brand. Good marketing helps you stand out from your competitors and creates a need for your products and services. The key to good marketing is creating an impact on your audience that's big enough for them to think of you … Continue reading Promotional Marketing: The Key to Cutting Through the Noise
When you think of "Promotional Products" what comes to mind first? Is it "Products"?, "Tools"?, "SWAG"?, "Giveaways"?, "Tchotchkes"?, "Throwaways"?, "Trinkets and Trash"?..."Stuff"? What about "Marketing Investment"? There are a variety of names for promotional products and yes, some names are less glamorous than others. But, the name a person gives them can tell a lot about … Continue reading Treat Promotional Products As Marketing Investments To Get Better Results
If you are looking to market your company with promotional items and want them to help you maximize your brand exposure, bring in new clients, motivate your employees or any of the other benefits promotional products can bring your way, this is not the read for you!...Or is it? The following five outcomes will give you … Continue reading How to Be Unhappy with Your Promotional Item Purchase
Using promotional items and other ad specialties to market your company, event or trade show is a great way to increase sales, brand recognition and awareness. What makes these items such powerful marketing tools is they tend to stick around. The benefit? When they are kept by a recipient, they produce multiple impressions of your advertisement … Continue reading 5 Ways Promotional Items Help You Receive a Return on Your Investment
Adding your logo to a product for the sake of adding a logo to an item is risky business. I totally get it - seeing your company's name on a pen, notepad, calculator...anything is like seeing your name in lights! (At least it's close enough to it!). When you do this, you end up wasting … Continue reading Use Promotional Items Strategically To Stop Wasting Marketing Dollars
You may think of promotional items as low cost items with information printed on them that companies give away to try and get their name out and create awareness of their brand. While promotional products can be given away for this reason, this is only skimming the surface of how promotional items can be used … Continue reading Top 5 Secrets About Promotional Items You May Not Know
At Antina Promotions, we are always looking for ways to serve our clients in bigger and better ways. Last week, was a perfect example of this when we launched our new Order on Demand website. This new tool we offer is a user-friendly site that allows you to personalize it to your company. Now, not … Continue reading New Order On Demand Website Gets “Personal” With Custom Logo Feature
When you think of the last time you were exposed to an advertisement... Did you see a billboard on your morning commute? Did you click the little "x" at the top of a pop-up ad? (Or, perhaps you opted-into the popup ad?) Did you see an ad in your Facebook feed? What about that commercial … Continue reading Considering ‘Specialty’ Advertising? Here’s What You Should Know
Last week we attended the Promotional Product Industry's largest industry trade show in Las Vegas, Nevada. Not only was it nice to get out of the cold weather (it was 9 degrees the day we left to go there!), it was nice to go there to invest in the educational benefits that come along with … Continue reading Antina Visits Industry Trade Show To Provide More Value to Clients
Here are 30 tips that will help you use promotional products to market your company. Here we go! Promotional products can help you: Create brand awareness Become favored by your audience Create an experience for your audience Promote your company Generate leads Increase sales Retain customers Lower company healthcare costs Set you apart from your … Continue reading 30 Perks of Using Promotional Products As Marketing Tools
Have you ever purchased promotional items before and when they arrived at your doorstep, you were excited to open the box to see your brand stamped all over the products. After you get past your initial "OMGee I love this!" reaction, you take another look at the box of products and you see WAY more … Continue reading What To Do When You Think You Ordered Too Many Promotional Items
This past weekend Andrew and I went to Niagara Falls. It was my first time there and his first time back since he was little and I must say WOW! It was definitely a sight to see. I couldn't get over the fact that the water does not stop! And all the rainbows! (Love me … Continue reading How Promotional Products Help You Recall Your Experience With a Brand
When you receive a promotional item, how does it make you feel? Happy? Excited? Appreciated? or all of the above (rather all to the left)? Promotional products are infamous for making recipients happy. As for the advertiser - their audience thanks them for it! While these branded tools can increase awareness of your brand while … Continue reading The Love-Hate Relationship with Promotional Products
Since promotional products are tangible and useful, recipients hold onto them - sometimes for long periods of time - which translates to, they are holding onto your advertisement! So, when using promotional products as advertising mediums you want to make sure you are using them to your benefit, so they leave a lasting impression long … Continue reading 3 Ways Using Promotional Products Can Leave a Lasting Impression
If you are in sales, you have heard that it takes more than one "touch" to generate a qualified lead? While that number may be a few more than one touch - between 6 and 8 (sometimes more) to be exact - there are many ways you can find a way to touch upon your … Continue reading 10 Perfect Promotional Product Pairs
[et_pb_section admin_label="section"] [et_pb_row admin_label="row"] [et_pb_column type="4_4"] [et_pb_text admin_label="Text"] If you are in sales, you have heard that it takes more than one "touch" to generate a qualified lead? While that number may be a few more than one touch - between 6 and 8 (sometimes more) to be exact - there are many ways you … Continue reading 10 Perfect Promotional Product Pairs You Will Love
Promotional products are a very versatile breed of advertisements. Ranging from items you can eat to items you can hear to items you can touch, these items can pique the interests of anyone and can also be beneficial to companies in many ways. Here are 19 Insane (But True) Facts About Promotional Products. Typically, people own … Continue reading 19 Insane (But True) Facts About Promotional Products
Do you think you know everything there is to know about promotional products? Take our quiz to find out! What percent of consumers can recall an advertiser on a promotional product they received? a. 51% b. 89% c. 78% How many consumers remember an advertiser from a promotional product? a. 9/10 b. 7/10 c. … Continue reading How Much Do You Really Know About Promotional Products?
It has been 5 years since Antina Promotions started by owners Christina Spagnuolo-Concord and Andrew Concord. Ever since 2010 Antina Promotions has helped companies and organizations advertise with promotional items by helping them find unique products their target audiences will hold onto. Antina Promotions takes pride in providing quality products to give their clients a greater … Continue reading Antina Promotions Celebrates 5 Years in Business!
It has been 5 years since Antina Promotions started by owners Christina Spagnuolo-Concord and Andrew Concord. Ever since 2010 Antina Promotions has helped companies and organizations advertise with promotional items by helping them find unique products their target audiences will hold onto. Antina Promotions takes pride in providing quality products to give their clients a greater … Continue reading Antina Promotions Celebrates 5 Years!
Have you ever received a promotional item and wondered, "Hey, how do I get my company's logo on a product?". If you have never purchased promotional items before and are wondering where to start, you are in luck! We are here to help you learn how to start using promotional products. Create a plan. This is … Continue reading How To Start Using Promotional Products As Advertisements
There are many promotional products in the world today, you can almost get a logo printed on, well, everything! Why wouldn't you want to put your logo on everything anyway? It has been proven that promotional products have a track record of presenting great results in giving you a good return on your investment, helping … Continue reading The Best Ways to Use Promotional Products
Using promotional products for your marketing strategy is more complex than slapping your logo on 1000 pens and handing them out to whoever you meet, wherever you go. It takes a more strategic approach to achieve great results with your campaign. To back up that statement, we decided to collect 7 great articles about promotional … Continue reading 7 Great Articles About Promotional Products
You may think of promotional products as items with information printed on them that companies give away. While this is true, we have only skimmed the top of what promotional products are used for and what they can do. If we dig a little deeper, below the surface to talk about the qualities of promotional … Continue reading They Do What? 7 Secrets About Promotional Products
Advertisements are everywhere. Whether you are watching TV, listening to the radio or checking your email, you are bound to see or hear an advertisement. Have you ever thought about how the company behind the advertisement makes you feel? Not the normal "I'm glad I caught that commercial because I know about this product", but … Continue reading 4 Ways Promotional Products are More Refreshing Than New Socks
Advertisements are everywhere. Whether you are watching TV, listening to the radio or checking your email, you are bound to see or hear an advertisement. Have you ever thought about how the company behind the advertisement makes you feel? Not the normal "I'm glad I caught that commercial because I know about this product", but … Continue reading 4 Surprising Ways Promotional Products are More Refreshing Than New Socks
Everyone has their favorite promotional products, their "go-to" that helps them connect with their target audience in a way that makes sense for their business model and advertising campaign. On the flip side, there are also those products that are a little less favorable than others. Maybe people have received these items one too many … Continue reading 5 Least Favorite Promotional Products
There are many different types of promotional products and they are each great in their own way. Promotional bags are no different. One of the most important features of a promotional bag is that they are very useful. People always need to tote something around whether it be gym clothes and shoes, lunch, homework, or … Continue reading Did You Know Promotional Bags Generate The Most Impressions?
Like it or not, fall is here and that means that Halloween is almost here. This can be a great opportunity to send a surprise treat to your customers. Custom imprinted candy and other sweets are a great way to remind your customers how much you appreciate their business. There are several different things that … Continue reading Treat Your Clients to Custom Candy This Halloween
In the business world, we all have had "those days" where issues arise and sometimes, it is hard to please our customers. Even if your company is the "go-to" in your field and have a very great reputation, issues are bound to happen one time or another. Issues like, your computer was down for a … Continue reading How Promotional Products Can Get You Out of Trouble
In the business world, we all have had "those days" where issues arise and sometimes, it is sometimes hard to please our customers. Even if your company is the "go-to" in your field and have a very great reputation, issues are bound to happen one time or another. Issues like, your computer was down for … Continue reading How Promotional Products Can Get You Out of Trouble
Promotional Products have been around for a very long time, we figure it would be interesting to see the evolution of promotional products since they first made their debut in 1789! 1789 - George Washington created commemorative buttons to mark the event that he was elected president. Because of the success in his campaign, wooden … Continue reading The Evolution and History of Promotional Products
Promotional items have been around since way way back when George Washington needed commemorative buttons when he was elected president. Ever since then, these advertising specialties have evolved from buttons to calendars to wooden specialties and Farmers Almanacs. Evolving all the way up to today when we see items such as measuring cups, oven mitts, earbuds … Continue reading How Did Promotional Items Become The Best? Find Out Here!
Promotional items have been around since way way back when George Washington needed commemorative buttons when he was elected president. Ever since then, these advertising specialties have evolved from buttons to calendars to wooden specialties and Farmers Almanacs up to today when we can see items such as measuring cups, oven mitts, earbuds and portable cell … Continue reading How Did Promotional Items Become The Best? Find Out.
The summer is coming to an end and soon the leaves will start to change color and the weather will get a little cooler. That makes this a perfect time to start planning on how to get its time to start thinking about getting your logo onto some great fall apparel. Branded polo's and T-shirts … Continue reading Dress Up Your Brand in the Latest Fall Fashions
Do you sometimes feel like your advertising efforts are not working for you as much as you would like? Do you feel like your message is being buried within that of your competitor's ads? Do you feel like you are wasting your advertising dollars on ads that do not work? If you answered yes to … Continue reading Why Promotional Products Will Change Your Life
I know that it is hard to believe, but like it or not summer is almost over. And that can only mean one thing, trade show season is almost here. If you are planning on attending a trade show this fall, you should really go prepared so that you get the most out of your … Continue reading What You Need to Know About Trade Show Prep
Cold packs have come a long way since a bag of frozen peas or a simple bag of ice. I'm sure that at some point in your life you have had your fair share of bumps and bruises. We all have. And I bet that at some point you have needed a hot or cold … Continue reading Product Spotlight: Hot/Cold Packs
Did you know, surveys show more than half of employees are disengaged? Disengaged, meaning they're simply "going through the motions" everyday. Building a great team with the right people in the right seat takes a lot of effort. You have to find the right people that have the right tools that best represent your company. … Continue reading Show Your Employees Some Love and Appreciation
Building a great team is hard. You have to find the right people that have the right tools that best represent your company. But what do you do when you have those people in place? How do you keep those employees working for you? How do you get them to have a great sense of … Continue reading Show Your Employees Some Love
To a business owner or company, promotional items are products with logos on them that companies use to get their name across to their current clients and to prospects to help companies make a good impression to create awareness of their brand. This means that it is always good to know what will and will not … Continue reading When Promotional Items Send Prospects Running For Cover
You see it all the time - shopping bags have the name of a store printed on them, pens have imprints of addresses and phone numbers, that old band t-shirt you have in your closet has an image of the band's album cover - logoed items are everywhere. If you have ever been that business owner … Continue reading How To Start Using Promotional Products To Advertise
In advertising, it is important to keep your brand on top of your clients' minds so they think about your company over your competitors when they need your services. In order for your message to stick, you need to find a way for your clients to not only remember you, but identify your company, have … Continue reading Why Promotional Products Are the New Black
In advertising, it is important to keep your brand on top of your clients' minds so they think about your company over your competitors when they need your services. In order for your message to stick, you need to find a way for your clients to not only remember you, but identify your company, have … Continue reading Why Promotional Products Are “the New Black”
It is easy to think that promotional products are simply objects with a print of your company logo that sit around your office after the initial excitement of seeing something with your logo on it, until you remember that you bought them a few months back. Believe it or not, you can actually use promotional … Continue reading 5 Uses for Promotional Products
Promotional items are tangible items your target audience will hold onto if the item you give away is useful to their everyday lives. The best part of a promotional product is that while the item is useful, it can also casually display your logo, contact information and marketing message to double as an advertisement. Unlike … Continue reading How to Start Using Promotional Products to Advertise Your Brand
Promotional items are effective advertising tools that can help you accomplish many sales and marketing goals. However, oftentimes promotional products are misunderstood which prevents others from realizing the benefits that can be gained from advertising with promotional products. So, we are here to debunk 3 BS facts about promotional items everyone thinks are true. 1. The more … Continue reading 3 BS Facts About Promotional Items Everyone Thinks Are True
Promotional products are useful items with an advertiser's name, logo, marketing message, offer or other promotional message an advertiser would like to promote. Many companies use these products to advertise, thank customers, build clientele and maintain their current clientele - to mention a few. If you work for a company that uses promotional products for … Continue reading 12 Things Your Boss Expects You to Know About Promotional Products
We always say, think of it, and there is a really good chance you can put a logo on it! With so many promotional products available there is no surprise that we can find products our target audiences can keep in the bathroom. Yes, we said the bathroom! And why not? According to statistics, you … Continue reading 3 Promotional Products That Can Help You Advertise In The Bathroom
Aahh spring! The time of year we can finally start getting out of the house to enjoy the outdoor activities we have been craving to do when we were stuck inside all winter! If you are a business owner or marketer that is trying to reach an audience indoors, maybe it is time to take … Continue reading It’s Spring! Take Your Promotions Outdoors
The weather has finally started to break which has golfers of all skill levels ready to hit the links. Luckily, we have some awesome promotional products that you can give to your clients. 1. Pitchfix Golfers should take pride in the courses that they play and take care of the grass that makes the course … Continue reading “Fore” Promotional Product Ideas to Help Your Game
Many of us have causes that we stand behind and do what we can to support the cause, and the people or things that can benefit from them. For some of us this is a very strong passion and is very important for us to do all that we can to help. One of the best ways … Continue reading Promotional Products Can Help Raise Awareness For a Cause
Spring is finally here! If you have been cooped up all winter, now is the time to start planning your next advertising campaign to get you used to venturing into the outside world again. Need some inspiration? What about spreading awareness of your company with Eco Friendly promotional products? In fact, Earth Day is right … Continue reading Spread Awareness with Eco Friendly Promotional Products
Imagine this: you are winding down at the end of the night and all you want to do is sit down and watch your favorite television show. When you sit on the couch, kick your feet up and turn on the TV, your show starts and you feel relaxed. Then, the first commercial break happens. … Continue reading Promotional Products: A Subtle, Yet Effective Way to Advertise
When you think of promotional products, what do you think of? Tchotske's? Trinkets and Trash? SWAG? Freebies?....How about Advertisements? Sure there are a lot of "junky" promotional products out there that are given away as a "freebie" only to fall apart in the recipients hands - hands that immediately throw the product in the trash. … Continue reading The Proper Way to Use Promotional Products
Every year we like to compile a "best of" list of our favorite blogs. This year, we came up with a list of 10 blogs we felt deserved to be recognized. So, since we are all about to count down the hours, minutes and seconds until we ring in the new year, let's count down … Continue reading The Top 10 Antina Promotions’ Blog Posts of 2014
Every year we like to compile a "best of" list of our favorite blogs. This year, we came up with a list of 10 blogs we felt deserved to be recognized. So, since we are all about to count down the hours, minutes and seconds until we ring in the new year, let's count down … Continue reading Top 10 Antina Blogs of 2014
Just in case you didn't notice, the holidays are here! This provides us all with a great excuse to send a gift to all of your favorite clients. And nothing gets their attention like a tasty treat that they can enjoy all by themselves or share with others in the office. The latter would be … Continue reading Who Knew Promotional Products Could Taste So Good?
Brand recognition can be defined as the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service's logo, tag line, packaging or advertising campaign. This is a pretty incredible asset that every business should come to understand and do whatever they can to strengthen theirs. Think about … Continue reading Plan to Strengthen Your Brand for 2015
Brand recognition can be defined as the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service's logo, tag line, packaging or advertising campaign. This is a pretty incredible asset that every business should come to understand and do whatever they can to strengthen theirs. Think about … Continue reading Plan to Strengthen Your Brand Recognition for 2015
By definition, a promotional product is "any item imprinted with a logo or slogan and given out to promote a company, organization, product, service, special achievement or event. T-shirts, mugs, pens and key tags are popular examples, and just about anything can be imprinted”, according to the Advertising Specialties Institute (ASI). When you think of … Continue reading A New Light Shed on Promotional Produts
Promotional items are more than just products with logos on them, and are way more than "free stuff" you hand out to everyone you know. In fact, promotional products are packed with potential and give your advertising message the capability to receive repeat impressions without a repeat cost to you? This makes promotional items great advertising … Continue reading 3 Tricks to Using Promotional Items More Effectively
Accidents happen. Why not help your customers, employees, or attendees at your next trade show get prepared with logoed first aid items? Here are a few First Aid themed promotional products that will be sure to have a great reaction by anyone who receives one. 1. Bandage Dispenser Need bandages for that unexpected cut? This … Continue reading Promotional Products to the Rescue!
Traveling can be a very strenuous task especially when you hop from terminal to terminal on a weekly or even daily basis. In 2013, U.S. travelers took 444.5 million domestic business trips. There is no doubt that for some of us, traveling for business is just a necessity. Why not give your travelers the proper … Continue reading Promotional Products for Your Frequent Flyers
Coffee, the life force that drives many Americans. Who doesn't love a good cup of rich and bold coffee to wake you up in the morning, keep you going through a long day, or top off a delicious dessert. It is no secret that people love coffee which is why it makes such a great … Continue reading Perking Up with Promotional Products
Whether you have a vineyard or winery with a tasting room or even a corporate office, wine themed gifts are always a classy way to say thank you to clients, vendors, or employees. Even if the recipient does not drink wine, the gift can look great on display or be used for entertaining guests. There … Continue reading Promotional Ideas Fresh Off the Vine
It's no secret, people love their smartphones. Whether they prefer iPhone, Android, or even BlackBerry, there are promotional products out there that appeal to all varieties regardless of their taste! If you are looking to target well...anyone with a smartphone - well - if your target audience loves to look at their phone a lot … Continue reading Recharge Your Promotional Product Campaign
People everywhere spend countless hours in their cars every week. They travel back and forth from work, sit in traffic, run errands, go on family trips, and simply take a ride around town on a beautiful day. Why not seize these opportunities to get your company's brand in their ride? There are tons of great … Continue reading Take Your Promos on the Road
When you think of promotional products, what do you think of? Products with logos on them? Giveaway products? Throwaway products? Free Stuff? An added expense? What if I told you there is more to promotional products than you might know? In fact, some might not know that promotional products are effective advertising tools, that when … Continue reading The Marketing Side of Promotional Products You May Not Know About
When you think of marketing with promotional products, what do you think of? Products with logos on them? Giveaway products? Throwaway products? Free Stuff? What if I told you there is more to promotional products than you might know? In fact, some might not know that promotional products are effective advertising tools, that when used … Continue reading The Marketing Side of Promotional Products
Have you ever wondered what happens to promotional products after you give them out? Here's a fun fact: In the US, recipients in Dallas are more likely to give a promotional item they do not wish to keep - 75% will give a promotional item to someone else. Want to learn more? Check out this … Continue reading The Fate of Promotional Products [Infographic]
Have you ever wondered what happens to promotional products after you give them out? Here is an infograph that gives some insights on what recipients do with promotional items they do not want to keep! Fun fact: In the US, recipients in Dallas are more likely to give a promotional item they do not wish … Continue reading The Fate of Promotional Products – Infograph
When you think of "Promotional Products" what comes to mind first? "Throwaways?", "Tchotchkes?", "Trinkets and Trash?"...there are many different names for promotional products. Yes, some names are less glamorous than others, but depending on your experience with promotional products, you might have a different viewpoint. For example, if you have had a poor experience with promotional products … Continue reading Treat Promotional Products As Investments To Get Better Results
Ahhhh, spring is finally here! We can now walk outside of our home without feeling the rigidness of the winter air, we can open up our windows to let the stale air out and we can now start that thorough deep cleansing process we call "Spring Cleaning". What better time than spring, to start a … Continue reading Spring Products That Will Sweep Clients Off Their Feet
We all get busy from time to time. Sometimes, we are so busy that we feel we missed out on something fun, interesting or informative. Our blogs cover all of these areas and in case you did not have time to read our most popular blogs, we decided to make it easy for you...here are … Continue reading Antina Promotions Top 10 Popular Blog Posts in 2013
Not only are promotional products are a great way to increase brand recognition they also allow you to creatively reach out to potential clients. Promotional products are great because of their versatility in appealing to every type of target market. You could be targeting stay at home mom's, white collar execs, or even up and … Continue reading 3 Useful Heavy Duty Promotional Products Your Clients will Appreciate
An important factor about advertising is the opinions of the viewers of an advertisement. Since this is such an important aspect of advertising, the Advertising Specialties Institute collected data in their Global Advertising Specialties Impressions study about how recipients view an advertiser that gives them a promotional item. This infographic shows how different promotional items … Continue reading How Recipients View an Advertiser on a Promotional Item [Infographic]
Meet Charlie. Charlie owns a small (hypothetical) coffee and shop called "Charlie's Coffee & Cookie Shoppe". He has been brainstorming ideas on how to reach out to more customers and generate more business. So, he searches the internet for ideas. After looking around for a little bit, Charlie comes across the Antina Promotions website. After … Continue reading How a Small Business Can Increase Sales with Promotional Products
In 2008, the Advertising Specialties Institute conducted their first Global Advertising Specialties Impressions Study. Ever since then, they have continually researched the power of promotional products and the reasons why they are one of the most effective advertising mediums. This infographic gives you 10 reasons why promotional products make great marketing tools.
In 2008, the Advertising Specialties Institute conducted their first Global Advertising Specialties Impressions Study. Ever since then, they have continually researched the power of promotional products and the reasons why they are one of the most effective advertising mediums. This infographic gives you 10 Reasons Promotional Products Make Great Marketing Tools.
When you are trying to market your product or service, one of your goals is to make sure your advertisement gains the most impressions. With promotional products, it is easy for your items to be noticed and sometimes, they are passed along increasing the reach of your message. This infographic shows the 5 promotional products … Continue reading Promotional Product Advantage: Impressions [Infographic]
The new Global Advertising Specialties Impressions Study has been released. Let's take a closer look at the cost effectiveness of promotional products and how they can help you.
Since 2008, the Advertising Specialties Industry (ASI) performs a Global Advertising Specialties Impressions Study each year to prove the power of promotional products. This year, the study was released in September during ASI's Power Summit in Park City, Utah. The report contains results from the 2012 study plus additional research conducted during May through July … Continue reading Study Proves The Power of Promotional Items [Video]
Since 2008, the Advertising Specialties Industry (ASI) performs a Global Advertising Specialties Impressions Study each year to prove the power of promotional products. This year, the study was released in September during ASI's Power Summit in Park City, Utah. The report contains results from the 2012 study plus additional research conducted during May through July … Continue reading Study Proves Power of Promotional Items
This blog marks our 100th blog! In celebration of this milestone, we have decided to give you 100 reasons why we love promotional products! Here we go! Promotional products are fun! Promotional products offer great exposure for your marketing message. You can use promotional products to boost sales. They help create awareness of your product, … Continue reading 100 Reasons Why We Love Promotional Products
Here is a step-by-step list of what you might expect when you choose to work with Antina Promotions when deciding which promotional products to use for your company's next marketing campaign... Your company decides to create a marketing campaign that will generate more business and ultimately bring more customers to your location. You know you want … Continue reading Choosing Promotional Products: What to Expect
Tradeshows are great events to give your company a chance to get noticed and shine among the rest of the companies surrounding you. When attendees come to your tradeshow booth, you want to create an experience they will remember. Promotional products can help you before, during and after your tradeshow.Before your TradeshowBefore a tradeshow, companies … Continue reading How Promotional Items Can Help Market Your Tradeshow
Promotional items are products that can be imprinted with a company's logo, information, marketing message, etc. These items can be used in many ways to help a company's brand image, increase both customer and employee loyalty and more. Below is a list of the different ways promotional products can be used. Marketing One of the … Continue reading The Many Uses of Promotional Products
If you know the power of promotional items, this post is not for you! If you are still trying to understand the power of promotional products or have not experienced the benefits first hand, we recommend you scan through these seven common objections people may have when it comes to using promotional items and then … Continue reading Common Objections to Using Promotional Items
One common misconceptions about promotional products is that you just buy some of the most popular items and pass them out to random people in hopes that business will come your way. This is completely wrong. Just like any other promotion, it takes planning, preparation and most importantly you have to target an audience. To … Continue reading Tips on Targeting Demographics with Promotional Products
One common misconceptions about promotional products is that you just buy some of the most popular items and pass them out to random people in hopes that business will come your way. This is completely wrong. Just like any other promotion, it takes planning, preparation and most importantly you have to target an audience. To … Continue reading Tips on Audience Targeting: Demographics and Promotional Products
Groundbreaking research performed by the Advertising Specialties Institute (ASI) has shown that there are different ways customers, potential clients and customers can interact with your brand - including appealing to all five senses: sight and touch, smell, taste and hearing. This study showcases the fact that promotional products engage your audience in such a way … Continue reading Appeal to Your Clients’ Senses with Promotional Products
Everyone who has witnessed the power of promotional products knows that these items can act as a crucial part to any marketing campaign or event. Let's say it is crunch time in preparations for your company's annual event. You have everything prepared and planned for. But wait! You forgot to order promotional items for this … Continue reading In A Pinch? Get Promotional Products When You Need Them. No Joke.
As Valentines Day approaches, love is in the air. At Antina Promotions, we would like to take this time to say that we love promotional products (to find out how you can too, see our blog "7 Reasons Why You Will Fall in Love with Promotional Products")! To celebrate our love for these amazing advertising … Continue reading Promotional Products We Love
One thing that we see during the holiday season that makes us feel warm and fuzzy inside is the generosity towards others. People donate gifts and food throughout the season so that those less fortunate can have a better holiday. But why stop there? All throughout the year there are several causes that would greatly … Continue reading Don’t Hesitate, Donate! Tips to Creating Awareness of Your Fudraiser
One thing that we see during the holiday season that makes us feel warm and fuzzy inside is the generosity towards others. People donate gifts and food throughout the season so that those less fortunate can have a better holiday. But why stop there? All throughout the year there are several causes that would greatly … Continue reading Don’t Hesitate, Donate!
The new year is here and a new year can bring an array of exciting marketing opportunities. Whether the new year means brushing up on existing programs or creating new marketing programs from scratch, using promotional products to help you achieve your marketing goals is a great way to stay ahead this year. If you … Continue reading A New Year Brings Exciting Marketing Opportunities
When it comes to placing a logo on your promotional products, you want to make sure your logo has the best quality possible so that the logo can be resized without distorting the image. Vector art will help you accomplish this. "Unlike raster based graphics that use pixels to make up an image, vectors (as … Continue reading The Importance of Vector Art on Promotional Products
The season is changing again and winter is almost here. This gives companies and businesses the opportunity (or just an excuse) to look into a fresh spin on their marketing strategies with winter promotional products. When given to target markets, these items will surely be used (and talked about) all winter long, giving your company … Continue reading Winter Promotional Ideas
There is nothing worse then spending precious marketing and advertising dollars on an advertising method that does not work. When it comes to marketing your company, you always want to make sure that the advertising method you use gives you the best Return on Investment (ROI). This is where promotional products come in. According to … Continue reading Spend Your Marketing Dollars Wisely on Promotional Products
October is National Breast Cancer Awareness month and people everywhere are organizing or participating in events or fundraisers that benefit breast cancer related charities. One popular event is the walk. People who have been affected by the disease as well as those simply offering support come together at these walks to raise money, awareness and … Continue reading Promotional Products Can Help Spread Breast Cancer Awareness
Antina Promotions recently announced the launch of their new web store. This web store makes it easier than ever for customers to shop for hundreds of thousands of promotional products that can be branded with company logos. Not only that, our robust search engine powers the top retail sites and connects our customers to the … Continue reading Antina Promotions Launches New Interactive Web Store
Over the past year, Antina Promotions has been giving you a new blog every Monday at 9 a.m filled with tips and tricks, marketing strategies, promotional ideas and fun information about promotional products. In case you missed some of the better blogs, here is a list of our Top 10 Blogs from the past year. … Continue reading Antina Promotions’ Top 10 Blogs
The best promotional products are taken everywhere and generate multiple impressions over a long period of time. At my last industry trade show, I came across a promotional product that does just that and more! It's called the KEYZEE! Have you ever endured the difficulties of trying to put a key on or take one off of … Continue reading Product Review: KEYZEE
While those who use promotional products know about all the powerful benefits they can carry, there are still a handful of people who are still weary about using promotional products. If you are one of the few that still need convincing that promotional products can rock your world, we are here to debunk some common myths about … Continue reading 3 Myths About Promotional Products Debunked
Antina Promotions is an innovative promotional product group that helps companies, organizations and groups stand out with promotional products. But, what makes Antina Promotions different from any other promotional product provider? Here are a few reasons why Antina Promotions is a promotional product company you can trust. 1. We do not just sell products, we … Continue reading How Antina Promotions is Different
Great product or service...check. Business plan...check. Office...check. Advertising campaign...hmm. Starting a business can be a busy time full of planning and preparations for grand opening day. When it comes to advertising your new business, have you considered using promotional products to promote your grand opening? You may have ran an ad in the local paper … Continue reading How Promotional Products Can Help Your New Business
A flash drive is a flash drive. Right? There are many promotional products out there that may have one main function, and then added functions to give it more use. These are called combination products. In this post, we are going to compare two flash drives that are similar but different. One is a regular … Continue reading Compare and Contrast: USB Flash Drives
When it comes down to buying promotional products, some people might not realize that it takes some strategic planning. More often than not, most companies decide to go the safe route by passing out a more common promotional item. This may not work for most companies because of the risk of blending in with other … Continue reading How to Promote My Dog with Promotional Products
When it comes to effective promotional products, promotional bags are among the most effective logoed wearable. According to the Advertising Specialty Institute's (ASI's) 2008 Advertising Specialties Impressions Study, bags were reported to be used most frequently, where respondents said they used their logoed bags an average of 9 times a month. The study also indicated … Continue reading The Power of Promotional Bags
Promotional products are powerful marketing tools that can help businesses grow. In fact, many people who use promotional items swear by them. Here are 7 reasons why you will fall in love with promotional products too: 1. Variety. From clothing items, to kitchen items, to office supplies, to tech products like mouse pads or USB … Continue reading 7 Reasons Why You Will Fall in Love with Promotional Products
Promotional giveaways are very popular when trying to create brand awareness. In the case of a Real Estate agent or agency, giving away promotional items will keep your name or your company's name in your customer' minds until they close on the property...and beyond. For example, give a customer a small token, imprinted with your … Continue reading Promotional Ideas for the Real Estate Market
If you work in the insurance industry and are looking for new and creative ways to boost sales, you should consider giving out promotional products as incentives to new and existing customers. If used properly, promotional products can be used as motivational tools to show your customers you value their business. Prospecting New Customers If … Continue reading Promotional Product Marketing for Insurance Companies
What do people notice when they go to a restaurant? Is it the atmosphere? The service? The food quality? The answer is...all of the above. Now, ask yourself this: does anyone notice a restaurant's brand when they come to the restaurant? If they don't, they should. While atmosphere, service and food quality go hand in … Continue reading Must Have Promo Products For A Restaurant
Time and time again, promotional products have been proven to give positive results to companies who use them. Promotional items are fun, useful and can be tailored to any objective you might have. If you currently use promotional products, you already know of the benefits they bring. If you're not familiar with the benefits of … Continue reading 3 Ways Promotional Products Can Benefit Your Company
Creating Memorable Impressions For Your Brand 