Each year, the authority on all things related to color, the Pantone Color Institute, forecasts and decides on a color for the year. Known as the “color of the year”, this color is chosen to represent not only design and fashion trends, but also the theme of each year.
Although it may not seem like choosing a color for the year is a big deal, the decision is a very serious matter. In fact, once the color of the year is chosen by Pantone, the color name is placed in a sealed envelope and delivered to their partners who have to sign a confidentiality agreement so the name cannot be released until Pantone says “it’s time”.
After last year’s emerald green color, “Greenery”, that was supposed to reflect fresh and new beginnings, Pantone decided to choose a color that “communicates originality, ingenuity, and visionary thinking that points us toward the future”, said Leatrice Eiseman, Executive Director of the Pantone Color Institute.
This color is: Ultra Violet. A purple color with a bluish tint, this color was chosen to represent an uplifting message of hope and visionary thinking.
According to Pantone.com, “Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.”
What do you think? Do you think this year’s Ultra Violet is representative to the year ahead?