100 Reasons Why We Love Promotional Products

100th-post-ribbonThis blog marks our 100th blog!  In celebration of this milestone, we have decided to give you 100 reasons why we love promotional products!

Here we go!

  1. Promotional products are fun!
  2. Promotional products offer great exposure for your marketing message.
  3. You can use promotional products to boost sales.
  4. They help create awareness of your product, service, brand, event, marketing campaign, etc.
  5. The overall cost per impression of a promotional item is $0.005 (half a cent!).
  6. Promotional products are great conversation starters.
  7.  There are over 200,000 promotional items available – there is a product for everyone.
  8. Promotional products can be customized to match your brand.
  9. Not only can promotional products drive traffic to your place of business, you can customize them to drive traffic to your website or social media sites.
  10. With promotional products, you have more control over who sees your advertisement.
  11. Promotional products can conveniently pair with an existing marketing campaign.
  12. Promotional items are tangible advertisements, meaning you can hold them in your hands, you can feel them and use them.
  13. When used in the workplace to show appreciation, promotional products can improve employee morale.
  14. Promotional items give your company a great reputation.
  15. 8 in 10 recipients of promo products say the usefulness of the products is the reason they keep them.
  16. Promotional products create an impression that lasts longer than a print ad or a business card.
  17. They are versatile tools that can help you with any project, event or promotion.
  18. Promotional products keep your company in front of your customers’ minds.
  19. Placing your logo on promotional products and apparel makes your company look more professional.
  20. Promotional products are flexible.  For example, they can be matched to the theme of your event.
  21. Your employees overall health and well being can be improved when you use promotional products to implement a health and wellness program in the workplace.
  22. Promotional products help you generate business with new and existing customers.
  23. If you use premiums, you can add perceived value to your products and/or services.
  24. A promotional product can better position your company within the business world.
  25. Promotional products generate customers and loyalty.
  26. You can increase safety habits in the workplace when implementing a safety program with promotional product incentives.
  27. No other advertising medium provides anywhere close to the name recognition associated with promotional products.
  28. Promotional items are kept by recipients – 82% keep useful items.
  29. Promotional products reach a great number of people.
  30. Your marketing message is reinforced every time your promotional product is used.
  31. Promotional products beat out prime time TV, radio and print advertising as the most cost effective advertising medium available.
  32. Customers view businesses that gave them a promotional item more favorably.
  33. Promotional products give you a great Return on Investment (ROI).  On average, one cent gives you two targeted impressions from your intended audience.
  34. Customers are more likely to buy from companies that give promotional products.
  35. Promotional products can actually engage recipients’ senses (smell, touch, taste, hear…).
  36. They can help create a good impression of your brand.
  37. A promotional product can also engage your audience in a way that they will actually see and remember it.
  38. Promotional products can be edible.
  39. They help you extend your reach when promoting your products and services.
  40. When hosting an event or trade show, promotional items help you create awareness and increase participation.
  41. Promotional items help you become memorable to your prospective customers.
  42. There are many USA made promotional items available.
  43. Promotional products help you create buzz about your company, its products and/or services.
  44. They can help you recognize employees when given as a gift.
  45. Promotional items can create goodwill for your company.
  46. When you give away promotional items, it helps people remember you and your company.
  47. Promotional items can be used to educate customers about the features, advantages and benefits of your product or service.
  48. They can be used as long-term coupons.
  49. No other form of media can allow an advertiser to so closely tie a benefit to the recipient of the advertisement or the brand.
  50. Products that can be used on a daily basis are more effective as they have a “wow” factor or practical application.
  51. If you can see it and touch it, it’s most likely available as a promotional product.
  52. There are virtually limitless ways to use a promotional item.
  53. Promotional product incentives produce valuable referrals from satisfied customers.
  54. Adding a promotional product to your marketing mix will generate a favorable attitude toward a print ad in all cases.
  55. Promotional products have the ability to fit any budget.
  56. The promotional items you give demonstrate the quality of service or products you have.
  57. Promotional products are great compliments to targeted marketing.
  58. You can get a lot out of a promotional product when you choose one(s) that trigger a response or action from your prospects.
  59. Promotional products can help accompany your product or service, if you use them as gifts.
  60. If you use promotional items before a trade show, you can increase booth traffic.
  61. Promotional products can help you build relationships with current or prospective customers.
  62. Since there are so many promotional products to choose from, t is easy to find a product complimentary to your business model.
  63. When you put together a promotional marketing plan, it is easy to add personality to your campaign.
  64. Promotional products are great investments for your company.
  65. It is easy to track results and feedback when using promotional products to advertise your company.
  66. You can benefit from many conversions with a promotional product campaign.
  67. If you focus your promotional product strategy on public relations, it will help strengthen your brand image.
  68. Recipients are more likely to take action if they know they will receive a promotional item.
  69. There are eco-friendly promotional products (made of sustainable materials) when you are looking to go green with your promotions.
  70. The use of a promotional product as an advertising medium increases brand interest.
  71. 82.6% of people can recall the company and brand advertised on a promotional product.
  72. More than half of the recipients of a promotional product will hold onto the product for 1 to 4 years.
  73. Consumers have a more favorable impression of an advertiser after receiving a promotional product.
  74. Promotional products can give you the ability to show a more personal side of your brand.
  75. Sometimes, promotional products can get you business when you are not even trying.
  76. 45% of the people who own a promotional item, know the advertiser on the product.
  77. There are even promotional products available for pets.
  78. Promotional products help grow your business.
  79. It is an extremely cost efficient way to advertise when you use promotional products.
  80. Promotional products are great at grabbing attention.
  81. The advertisement you place on a promotional item will stick around for a long time.
  82. Not only do promotional products reach your target audience, they have the capability to reach far beyond your targeted boundaries.
  83. Recipients of promotional products are more likely to pass the product onto someone else when they are done using the product.
  84. Promotional products have no geographic or demographic limitations…they are completely mobile.
  85. Promotional products WORK for you.
  86. When you use promotional products, you will receive more recommendations than a company who did not use promotional products.
  87. Promotional items act as a constant promotion.
  88. You do not have to spend a lot of money on promotional products in order to sacrifice quality.  You can get some quality promotional products for less than $1.00.
  89. They can boost any company’s image.
  90. There are so many uses for promotional products from giveaways to souvenirs to gifts to uniforms….you name it.
  91. Promotional products can relate to your company’s identity.
  92. People will talk about your your company gave them a promotional item (spreading the word to all their family and friends).
  93. Promotional products are constantly re-inventing themselves.
  94. Promotional products give a unique and creative flair to your advertisements, helping you stand out from competitors.
  95. Promotional items are the only form of advertising people do not mind.
  96. For a modest investment, a small company can obtain the type of exposure normally reserved for large companies with significant advertising budgets.
  97. Everyone uses promotional products.
  98. Promotional products are widely accepted forms of advertisements, since most of the time recipients will receive the product for free.
  99. The initial cost of a promotional item is the products’ only expense making them advertisements that get repeated impressions without repeated costs.


Promotional products are just plain cool!

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