Brand Experience Starts With the First Touch Point

It has been said that within the first seven seconds of someone meeting you, they will make 11 major decisions about you. Decisions about whether you are approachable, credible, trustworthy, etc. People make these decisions based on feelings about their perception of you. This is true with brands, as well - it's called "Brand Experience". …

Is It Possible to Develop Meaningful Relationships Without a Real Connection?

Lately, I have been having a lot of issues with my cell phone battery dying at lightning fast speeds. When I wake up in the morning and unplug my phone from the charger, it literally drops 2 percentage points and by 10:00 am, I am finding my battery at or below 55% without even using …