Why Designing Experiences with Promotional Items is Important

"When you move past the objects in the design process, all that is left are the experiences involved...it's always relational. Always interpersonal. Designs affect people.". This is a quote from a recent Ted Talk titled, "Design Experiences, Not Things" by Abraham Burickson. In marketing, this is absolutely true in the sense that when we design …

3 Ways to Use Promotional Items As Part of Your Marketing Strategy

Like any marketing campaign, the key to achieving your goals lies in your approach.  Typically, you want a strategic plan of action with measurables that allow you to track results. This is true for all marketing related activities - even when incorporating promotional items into the mix. There are many benefits to using promotional items …

3 Ways Promotional Products Can Bring Value To Your Company

When strategically placed in front of the right audience, the value of promotional items shines through. Not only are these marketing tools fun and useful, they can be tailored to any goal or objective you have.  If you currently use promotional products in this way, you're aware of the benefits they bring.  If you're not …

Are Promotional Products Effective Marketing Tools, Really?

One of the most frequently asked questions about promotional products is: “are they effective marketing tools?”. The answer is: it depends on how effective you want them to be! Yes, that's a vague answer. However, promotional items are only effective if you strategize the way you use them. Simply handing out low-cost promotional items on …

Is It Time To Stop Wasting Marketing Dollars On Promotional Items?

Have you ever wondered if you're wasting marketing dollars buying "stuff" when it comes to your promotional item purchases? It's OK to say "yes", but have you considered why? Most businesses purchase promotional items to pass out "stuff" with their logo. Very few businesses buy promotional items with a plan to back up their purchases …

How to Start Planning Your Promotion to Avoid Costly Mistakes

It's so easy to fall in love with seeing your logo printed on promotional items. Especially if it's something really cool or the "hottest" product out right now. Truth is, if you don't plan, your latest and greatest products will end up in storage cemetery and become costly mistakes. When using promotional items in your …

3 Questions To Ask Yourself Before Purchasing Promotional Items

When your promotional items work for you, they engage your audience, incentivize them to take action and give you results. This takes a lot more than just slapping a logo on a product and calling it a day. You need to follow a plan that will connect you with your audience and help you track …

Are My Promotional Products Giving Me The ROI I Would Like Them To?

Many companies have the impression promotional products are "stuff" you buy with your logo...and that's it. While this is one feature promotional items offer, there's more to them than that.  Promotional products are very powerful marketing tools, when used purposefully and strategically. Don't see it? You simply need to look at them from a different …

The ‘Right’ Way to Use Promotional Products As Marketing Tools

More often than not, promotional products are misunderstood, highly under-utilized tools when it comes to promoting a company. Really, they are one of the most effective marketing tools in your toolbox! Typically, companies add their logo to products because they want something branded to give away in hopes of receiving new leads, business, recognition, etc. …

5 Secrets to Creating a Successful Trade Show Strategy

If you have ever attended a trade show, you know how overpowering the show floor can be from the time you walk in to the time you walk out.  With the buzzing crowds of people walking around and the amount of vendor booths set up, who wouldn't be overwhelmed? Now, let's look at it from an …

3 Things to Avoid When Choosing Promotional Products

Do you know choosing the perfect promotional product is more complex than deciding to buy a few hundred random products to slap your logo on? That's right! Choosing the perfect promotional product is more complex than deciding to buy a few hundred random products to slap your logo on. Whether you are planning on using …

Use Promotional Items Strategically To Stop Wasting Marketing Dollars

Adding your logo to a product for the sake of adding a logo to an item is risky business.  I totally get it - seeing your company's name on a pen, notepad, calculator...anything is like seeing your name in lights! (At least it's close enough to it!). When you do this, you end up wasting …

Why You Need Marketing, Whether You Like It Or Not!

It's no secret that business owners wear a lot of hats.  Some of the hats we wear are our favorite hats to put on.  We love everything about it: the way it feels. the way it looks, we sometimes can't get enough of it and it may even be hard to take off at times. …

5 Secrets to a Successful Tradeshow

If you have ever attended a tradeshow, you know how overpowering the show floor can be from the time you walk in to the time you walk out.  With the buzzing crowds of people walking around and the amount of vendor booths set up, who wouldn't be overwhelmed?  Now, let's look at it from a vendor's …