5 Steps To A More Effective Direct Mail Campaign

One of the major struggles of sending a direct mail piece is when your investment blends in with "junk" mail. What happens when it blends in?  Think about what you do when you get junk mail (throw it away, perhaps?).  Not good, right? Especially when you think about your prospects throwing away your advertisement! When …

Diving Into Pantone’s Color of The Year for 2020

Pantone, the industry authority on color, decides a color of the year every year.  For those in marketing, branding and other creative industries, this is a big deal. It's a big deal because the color of the year sets the trend forecasts and tone for the year. What does this mean? For one, you will …

Save Marketing $: Know the Difference Between Giveaways and Promotions

Did you know that 83% of people like receiving promotional items? While there are many reasons why they like promotional items, one reason is because they like receiving free stuff. However, that is half the battle. Sure consumers like to receive free stuff, but don't let that stop you from utilizing the products as marketing …

How to Start Using Promotional Products to Advertise Your Brand

As the saying goes, "promotional products are advertising your audience will thank you for". No one is going to dislike you if you give them something for free.  Even if it has your marketing message on it. Because promotional items are tangible, you audience holds onto your product (not to mention your marketing message) longer. …

3 Ways Promotional Products Can Bring Value To Your Company

When strategically placed in front of the right audience, the value of promotional items shines through. Not only are these marketing tools fun and useful, they can be tailored to any goal or objective you have.  If you currently use promotional products in this way, you're aware of the benefits they bring.  If you're not …

3 Pitfalls To Avoid When Using Promotional Items To Market Your Brand

Imagine receiving your very own promotional items in the mail (products with your logo and marketing message). You're very excited to see what the physical product looks like. You place the box on your desk and carefully break the packaging tape. As you unfold the box flaps, anxiously, you peak inside the box and take …

How to Start Planning Your Promotion to Avoid Costly Mistakes

It's so easy to fall in love with seeing your logo printed on promotional items. Especially if it's something really cool or the "hottest" product out right now. Truth is, if you don't plan, your latest and greatest products will end up in storage cemetery and become costly mistakes. When using promotional items in your …

Why Audience Clarity is Crucial for Marketing Campaign Success

Clearly defined goals, a finite time frame, a clear message, and the perfect vehicle to deliver your message. These are the necessities for a well-crafted strategic marketing campaign.  But, something important is missing. When you're trying to develop any marketing campaign, your intention is to grow your company and achieve results. Right? In order to …

3 Questions To Ask Yourself Before Purchasing Promotional Items

When your promotional items work for you, they engage your audience, incentivize them to take action and give you results. This takes a lot more than just slapping a logo on a product and calling it a day. You need to follow a plan that will connect you with your audience and help you track …

How Knowing Your Audience Can Enhance Your Promo Marketing Results

In marketing, it's important to know your audience - who you're promoting to - in order for your promotion to be effective. Especially when it comes to using promotional items in your campaigns. For obvious reasons, knowing your audience means, it's easier to advertise to them.  For less obvious reasons, it's your audience who is receiving …

Do You Know The Best Ways to Use Promotional Products?

There are a ton of ways to use promotional items to make a positive impact on your audience. The sad part is, some of the best ways to use promotional items are often overlooked. The first step - know your goals.  Are you looking to for more loyal customers? Do you want to increase sales? …

4 Tips To Help You Use Promotional Items Smarter

If you're using promotional items to market or advertise your company, it's good to know how to use them for your benefit. Benefits like finding new leads, increasing sales or the amount of each sale, and getting a return on your investment. Yes! Promotional products can help you achieve these results. You simply use them …

How To Fit Promotional Products into Your Advertising

You see this type of advertising all the time. Shopping bags with a store's name on them. Pens with addresses and phone numbers. Don't forget that old band t-shirt you have in your closet from that concert way back when! Branded items are everywhere. And, while they may not look like bags or pens (there …

Promotional Items Play An Important Role In Communicating Your Brand

Your company's brand is a promise to your customers. It's a promise because it tells consumers what they can expect from doing business with you. The other side to this is how consumers actually experience your brand.  When customer's experience your brand, they should get a feeling of what you have defined your brand to …

21 Reasons Promotional Items Are Effective Advertisements

Promotional item can be cost effective advertising tools that can produce beneficial results, when used strategically. Over the past 10 years, there have been a number of industry studies conducted to prove this. We looked at studies from the Advertising Specialties Institute (ASI) and the Promotional Products Association International (PPAI) and found 21 reasons promotional …

How To Reuse Banners In Between Trade Show Seasons

Trade Shows are a great way to showcase your brand and educate prospects about the products and services you offer. While trade shows happen all throughout the year, the busy trade show seasons are during the spring and fall.  If you typically exhibit to gain more visibility, you are likely to have some sort of …

3 Tricks To Using Promotional Items More Effectively

Many people do not know promotional items are more than just "free stuff".  While your audience may think they're receiving "free stuff", YOU should think of them as marketing investments.  Especially, if your audience holds onto the "free stuff" they just received from you. The key is to use promotional items more effectively. Promotional products …

Promotional Marketing: The Key to Cutting Through the Noise

Marketing is a crucial aspect every business needs in order to spreading awareness of your brand. Good marketing helps you stand out from your competitors and creates a need for your products and services.  The key to good marketing is creating an impact on your audience that's big enough for them to think of you …

Treat Promotional Products As Marketing Investments To Get Better Results

When you think of "Promotional Products" what comes to mind first? Is it "Products"?, "Tools"?, "SWAG"?, "Giveaways"?, "Tchotchkes"?, "Throwaways"?, "Trinkets and Trash"?..."Stuff"? What about "Marketing Investment"? There are a variety of names for promotional products and yes, some names are less glamorous than others. But, the name a person gives them can tell a lot about …

How to Be Unhappy with Your Promotional Item Purchase

If you are looking to market your company with promotional items and want them to help you maximize your brand exposure, bring in new clients, motivate your employees or any of the other benefits promotional products can bring your way, this is not the read for you!...Or is it?   The following five outcomes will give you …

5 Ways Promotional Items Help You Receive a Return on Your Investment

Using promotional items and other ad specialties to market your company, event or trade show is a great way to increase sales, brand recognition and awareness. What makes these items such powerful marketing tools is they tend to stick around.  The benefit? When they are kept by a recipient, they produce multiple impressions of your advertisement …

3 Things To Avoid When Designing Imprints For Promo Items

When making the decision of which promotional item to use for your campaign, know this is not the only important aspect you need to consider when purchasing promotional products.  Once you decide on the perfect product for your campaign, the next thing you need to consider is how you are going to design the items. …

Customer Incentive Programs Help Increase Sales Dollars & Order Frequency

We can all agree that more sales are great to have. Why wouldn't we? Sales are an important part of business. If you are trying to get creative with growing your sales and increasing your profits, have you considered Customer Incentive Programs before? Customer Incentive Programs are versatile marketing campaigns that are geared towards motivating …

3 Things to Avoid When Choosing Promotional Products

Do you know choosing the perfect promotional product is more complex than deciding to buy a few hundred random products to slap your logo on? That's right! Choosing the perfect promotional product is more complex than deciding to buy a few hundred random products to slap your logo on. Whether you are planning on using …

Use Promotional Items Strategically To Stop Wasting Marketing Dollars

Adding your logo to a product for the sake of adding a logo to an item is risky business.  I totally get it - seeing your company's name on a pen, notepad, calculator...anything is like seeing your name in lights! (At least it's close enough to it!). When you do this, you end up wasting …

Create Moments To Change The Way Clients Experience Your Brand

A short while ago, I came across this quote by Cesare Pavese: "We do not remember days, we remember moments". When I first saw it, I thought to myself about how this quote is SO true!  I mean, can you remember what you did all day last Monday?  I know I can't!  But I can …

Why Every Marketing Activity Should Be Set Up As A Campaign

If you are in business and have ever used any sort of technique that makes the public - more importantly, your ideal audience - aware of your products and services, chances are you were performing a marketing activity for your company. Essentially, “marketing activities” are daily activities that allow you to get your business in …

Antina Visits Industry Trade Show To Provide More Value to Clients

Last week we attended the Promotional Product Industry's largest industry trade show in Las Vegas, Nevada.  Not only was it nice to get out of the cold weather (it was 9 degrees the day we left to go there!), it was nice to go there to invest in the educational benefits that come along with …

Why You Need Marketing, Whether You Like It Or Not!

It's no secret that business owners wear a lot of hats.  Some of the hats we wear are our favorite hats to put on.  We love everything about it: the way it feels. the way it looks, we sometimes can't get enough of it and it may even be hard to take off at times. …

Even Zombies Can Remind Us that Marketing Seeds Lead to Success

Last Sunday night, my husband and I were watching "The Walking Dead" and during a commercial break there was a clip from "Fear the Walking Dead"- a companion/prequel series to "The Walking Dead" - to promote the companion show. That's not just advertising, it's great marketing.  It also teaches us a lesson that even zombies can …

What is Your Customer Actually Buying From You?

As a business owner, you should always be thinking about the value you bring to the table when it comes to daily operations and working with clients.  Most of the time - ok all the time - your customers are thinking about "them" and their needs.  Therefore, you should be thinking about the same thing …

What Value Do You Place on Customer Experiences With Your Brand?

Last week, I was in Orlando, Florida for a business conference.  Interestingly enough, I had a short conversation with a few accountants about the fireworks at Disney World. The conversation was interesting in the fact that a few short sentences clearly identified the different points of view between a marketer and an accountant (or accountants in …

10 Perfect Promotional Product Pairs You Will Love

[et_pb_section admin_label="section"] [et_pb_row admin_label="row"] [et_pb_column type="4_4"] [et_pb_text admin_label="Text"] If you are in sales, you have heard that it takes more than one "touch" to generate a qualified lead?  While that number may be a few more than one touch - between 6 and 8 (sometimes more) to be exact - there are many ways you …

The Best Ways to Use Promotional Products

There are many promotional products in the world today, you can almost get a logo printed on, well, everything! Why wouldn't you want to put your logo on everything anyway?  It has been proven that promotional products have a track record of presenting great results in giving you a good return on your investment, helping …

7 Great Articles About Promotional Products

Using promotional products for your marketing strategy is more complex than slapping your logo on 1000 pens and handing them out to whoever you meet, wherever you go.  It takes a more strategic approach to achieve great results with your campaign.  To back up that statement, we decided to collect 7 great articles about promotional …

4 Surprising Ways Promotional Products are More Refreshing Than New Socks

Advertisements are everywhere.  Whether you are watching TV, listening to the radio or checking your email, you are bound to see or hear an advertisement.  Have you ever thought about how the company behind the advertisement makes you feel?  Not the normal "I'm glad I caught that commercial because I know about this product", but …

4 Ways Promotional Products are More Refreshing Than New Socks

Advertisements are everywhere.  Whether you are watching TV, listening to the radio or checking your email, you are bound to see or hear an advertisement.  Have you ever thought about how the company behind the advertisement makes you feel?  Not the normal "I'm glad I caught that commercial because I know about this product", but …

5 Least Favorite Promotional Products

Everyone has their favorite promotional products, their "go-to" that helps them connect with their target audience in a way that makes sense for their business model and advertising campaign.  On the flip side, there are also those products that are a little less favorable than others.  Maybe people have received these items one too many …

Things You Might Be Doing Wrong When Advertising With Promotional Items

So, you purchased custom products with your company logo and information printed all over them.  Let's say you ordered custom cell phone stands.  When you receive them in the mail, you are super excited because...well...because it is really cool to have your logo on something, not to mention it looks cool.  It also looks so professional, …

Why Your Company Colors Are Important to Your Brand

Any Michigan fans here?  We know you are rocking the Blue and Yellow.  What about Michigan State fans?  You are definitely sporting the green and white.  See what we did here?  We associated the University of Michigan and Michigan state with their school colors.  Now, think McDonald's (red and yellow),  Facebook (Blue and White), Macy's …

Top 10 Antina Blogs of 2014

Every year we like to compile a "best of" list of our favorite blogs.  This year, we came up with a list of 10 blogs we felt deserved to be recognized.  So, since we are all about to count down the hours, minutes and seconds until we ring in the new year, let's count down …

The Top 10 Antina Promotions’ Blog Posts of 2014

Every year we like to compile a "best of" list of our favorite blogs.  This year, we came up with a list of 10 blogs we felt deserved to be recognized.  So, since we are all about to count down the hours, minutes and seconds until we ring in the new year, let's count down …

How To Reuse Banners In Between Tradeshow Seasons

Tradeshow season is starting to wind down as it breaks until spring.  If you recently updated your tradeshow banner, purchased a new display or love your current display you may be sad to store your items in a closet until the next tradeshow season.  You may feel sad because you spent a lot of time …

Plan to Strengthen Your Brand for 2015

Brand recognition can be defined as the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service's logo, tag line, packaging or advertising campaign.  This is a pretty incredible asset that every business should come to understand and do whatever they can to strengthen theirs.  Think about …

Plan to Strengthen Your Brand Recognition for 2015

Brand recognition can be defined as the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service's logo, tag line, packaging or advertising campaign.  This is a pretty incredible asset that every business should come to understand and do whatever they can to strengthen theirs. Think about …

Is It Time To Update Your Tradeshow Display?

It's time to dust off your company's logoed tablecloths, retractor banners and table top displays....tradeshow season is upon us!  If you frequent the tradeshow floor you know that one of the things you need is an eye catching display.  This ensures potential leads will drift your way, and you will get a chance to tell …

The Importance of Having a Budget for Your Next Promotion

Planning a promotion can often be a daunting task.  There are a lot of factors that need to be taken into consideration.  You might ask yourself several questions; "Who are we going to target for this promotion?  Where are we going to promote?  What awesome promotional products are we going to use?"  Aside of deciding to …

The Art of Standing Out in Advertising

Advertising your business is crucial to getting your name out and spreading the word.  The key to good advertising is when you can stand out from your competitors and make your target audience think of your company when they need your products and/or services - not blend in with the crowd. Promotional products can help …

The Marketing Side of Promotional Products You May Not Know About

When you think of promotional products, what do you think of?  Products with logos on them?  Giveaway products? Throwaway products?  Free Stuff? An added expense? What if I told you there is more to promotional products than you might know? In fact, some might not know that promotional products are effective advertising tools, that when …

The Marketing Side of Promotional Products

When you think of marketing with promotional products, what do you think of?  Products with logos on them?  Giveaway products?  Throwaway products?  Free Stuff?  What if I told you there is more to promotional products than you might know?  In fact, some might not know that promotional products are effective advertising tools, that when used …

5 Steps to a Better Direct Mail Campaign

One of the major struggles of sending a marketing piece through the mail is standing out from all the junk mail we all sort through each day.  Not to mention your investment is at rick of being tossed in the trash if you send a direct mail piece that blends in with the daily "junk" mail. …

Treat Promotional Products As Investments To Get Better Results

When you think of "Promotional Products" what comes to mind first?  "Throwaways?", "Tchotchkes?", "Trinkets and Trash?"...there are many different names for promotional products.  Yes, some names are less glamorous than others, but depending on your experience with promotional products, you might have a different viewpoint. For example, if you have had a poor experience with promotional products …

Components To An Effective Direct Mail Piece That Will Get A Response

Happy 2014!  Yes, once again, we are at the start of a new year.  This can be an exciting time for most companies who feel refreshed and ready to kick off the new year with new challenges, new goals and new strategies to help build and promote their business. A great way to stand out during …

How Recipients View an Advertiser on a Promotional Item [Infographic]

An important factor about advertising is the opinions of the viewers of an advertisement.  Since this is such an important aspect of advertising, the Advertising Specialties Institute collected data in their Global Advertising Specialties Impressions study about how recipients view an advertiser that gives them a promotional item.  This infographic shows how different promotional items …

10 Reasons Promo Products Make Great Marketing Tools [Infographic]

In 2008, the Advertising Specialties Institute conducted their first Global Advertising Specialties Impressions Study.  Ever since then, they have continually researched the power of promotional products and the reasons why they are one of the most effective advertising mediums. This infographic gives you 10 Reasons Promotional Products Make Great Marketing Tools.  

Promotional Product Advantage: Impressions [Infographic]

When you are trying to market your product or service, one of your goals is to make sure your advertisement gains the most impressions.  With promotional products, it is easy for your items to be noticed and sometimes, they are passed along increasing the reach of your message.  This infographic shows the 5 promotional products …

Proving the Cost Effectiveness of Promotional Products [Infographic]

The new Global Advertising Specialties Impressions Study has been released.  Let's take a closer look at the cost effectiveness of promotional products and how they can help you.

3 Ways to Use Custom Packaging to Your Advantage

The goal of a promotional marketing campaign, usually, is to stand out from your competitors to get noticed and have your company's name in the forefront of your customer's mind.  Not only does this take a little creative thinking and planning, it takes a creative promotional product, too.  Now, what if I told you that …

How Automotive Companies Can Build Customer Relationships with Promotional Items

If you own a business in the automotive industry and are looking for creative ways to advertise your place of business and drive more customers to your doors, promotional items are the way to go.  Whether you are looking for giveaways as incentives or appreciation gifts, promotional products can help you encourage sales and build …

The Art of Choosing an Imprint for Your Promotional Products

Promotional products:  products you can choose to give away as a creative advertising statement to enhance your company's brand image, your event, fundraiser or trade show.  These items have been proven to work effectively in creating recognition of your brand, recall of your brand and the awareness of your products and services, to name a …

How Promotional Items Can Help Market Your Tradeshow

Tradeshows are great events to give your company a chance to get noticed and shine among the rest of the companies surrounding you.  When attendees come to your tradeshow booth, you want to create an experience they will remember. Promotional products can help you before, during and after your tradeshow.Before your TradeshowBefore a tradeshow, companies …

The Many Uses of Promotional Products

Promotional items are products that can be imprinted with a company's logo, information, marketing message, etc.  These items can be used in many ways to help a company's brand image, increase both customer and employee loyalty and more.  Below is a list of the different ways promotional products can be used. Marketing One of the …

Tips on Audience Targeting: Demographics and Promotional Products

One common misconceptions about promotional products is that you just buy some of the most popular items and pass them out to random people in hopes that business will come your way.  This is completely wrong.  Just like any other promotion, it takes planning, preparation and most importantly you have to target an audience. To …

5 Ways to Use a T-Shirt for Promotional Marketing

T-Shirts are one of the most popular promotional items out there.  Why?  For one thing, everyone likes getting a free t-shirt.  For another, businesses like giving away or selling t-shirts because customers who receive or buy the shirts are likely to wear it around (because they like receiving the shirt) - providing a different kind …

QR Codes Going Above and Beyond

By now we are sure that you have seen a Quick Response (QR) code in one way or another.  If not, a QR code is simply a matrix bar code made up of small squares that are arranged in a unique pattern on a white background.  When these codes are  scanned by a QR reader on a …

A New Year Brings Exciting Marketing Opportunities

The new year is here and a new year can bring an array of exciting marketing opportunities.  Whether the new year means brushing up on existing programs or creating new marketing programs from scratch, using promotional products to help you achieve your marketing goals is a great way to stay ahead this year. If you …

7 Ways to Use Custom T-Shirts to Advertise Your Company

Custom apparel is very common among company's who want to place logos on their company uniforms.  But, have you ever considered using custom apparel such a custom t-shirt to advertise your company?  If designed properly, custom t-shirts can give your advertising campaign the boost that it may have been looking for.  This is because recipients …

Spend Your Marketing Dollars Wisely on Promotional Products

There is nothing worse then spending precious marketing and advertising dollars on an advertising method that does not work.  When it comes to marketing your company,  you always want to make sure that the advertising method you use gives you the best Return on Investment (ROI).  This is where promotional products come in. According to …

Create Engagement When You Mix Promo Products with Social Media

With most people constantly "connected", news spreads throughout all social media platforms like wildfire.  Why can't this news be about your company? Especially on social media! Engagement on social media platoforms is a huge part of business practices, these days. A few ways companies have used social media to expand their presence is by showcasing …

Create Engagement When You Mix Promotional Products with Social Media

Social media outlets have become a great way for companies to keep in touch with customers whether to pass along a discount or to provide exceptional customer service.  But, what about increasing your efforts by combining promotional products with your social media strategies? These days, news spreads throughout all social media platforms like wildfire.  Why can't this …

Antina Promotions’ Top 10 Blogs

Over the past year, Antina Promotions has been giving you a new blog every Monday at 9 a.m filled with tips and tricks, marketing strategies, promotional ideas and fun information about promotional products.  In case you missed some of the better blogs, here is a list of our Top 10 Blogs from the past year.  …

5 Back to School Promotions to Kick Off the School Year

The end of summer is approaching, and students are preparing to go back to school.  Promotional products are a great way to get the students excited about the new school year and to promote some school spirits among the student body.  Here are some great promotional items for just such a job: 1. Weekly Planner …

Promotional Products Are a More Effective Way to Advertise [Video]

According to the Advertising Speciality Institute's (ASI) Impressions Study and the Promotional Products Association International's (PPAI) Study, promotional products were proven to be a more effective way to advertise over print, TV, radio and other media. Below is a video with some of the impressive facts from the study.  Enjoy! [youtube

Promotional Products Are a More Effective Way to Advertise

According to the Advertising Speciality Institute's (ASI) Impressions Study and the Promotional Products Association International's (PPAI) Study, promotional products were proven to be a more effective way to advertise over print, TV, radio and other media.  Below is a video with some of the impressive facts from the study.  Enjoy!

Promotional Items for Your Next Golf Event

Whether you are hosting a golf tournament, a golf outing or a fun golf scramble, it is always a good idea to have promotional items available for all attendees at your next golf event.  This is so attendees will be able to take something away with them no matter what shape their scorecard is in. …

7 Summertime Products Great for Camping and Outdoorsy Markets

Summer is finally here as June 21st marked the first day of summer.  This means, longer days, warmer temperatures and small weekend trips to the lake to go fishing, camping, etc.  If your target markets fall in the categories of families looking for a weekend away, adventure seekers and all other outdoorsy types, try to …

How Antina Promotions is Different

Antina Promotions is an innovative promotional product group that helps companies, organizations and groups stand out with promotional products.  But, what makes Antina Promotions different from any other promotional product provider?  Here are a few reasons why Antina Promotions is a promotional product company you can trust. 1. We do not just sell products, we …

How Promotional Products Can Help Your New Business

Great product or service...check.  Business plan...check.  Office...check.  Advertising campaign...hmm. Starting a business can be a  busy time full of planning and preparations for grand opening day.  When it comes to advertising your new business, have you considered using promotional products to promote your grand opening?  You may have ran an ad in the local paper …

How To Stand Out At Your Next Trade Show

A trade show can be a wonderful event where your company has a chance showcase itself.  No matter what type of company you have, there is one thing all trade show exhibitors have in common: they want to stand out to the trade show attendees.  Promotional products can help you stand out from all other …

7 Reasons Why You Will Fall in Love with Promotional Products

Promotional products are powerful marketing tools that can help businesses grow.  In fact, many people who use promotional items swear by them.  Here are 7 reasons why you will fall in love with promotional products too: 1. Variety.  From clothing items, to kitchen items, to office supplies, to tech products like mouse pads or USB …

Promotional Ideas for the Real Estate Market

Promotional giveaways are very popular when trying to create brand awareness.  In the case of a Real Estate agent or agency, giving away promotional items will keep your name or your company's name in your customer' minds until they close on the property...and beyond.  For example, give a customer a small token, imprinted with your …

Social SnapTags: The Better QR Code?

By now, you have probably heard of, seen or even used a QR Code (or Quick Response Code).   Now, there is a new 2D mobile bar code solution: the Social SnapTag which was created by mobile marketing company, SpyderLynk.  The Social SnapTag is like a QR code, but instead of being made up of square …

10 Ways to Use a QR Code

Quick Response (QR) codes have been steadily gaining popularity as a branding tool to quickly send information to an audience.  Unlike the traditional bar-code that is made up of vertical lines, a QR code is made up of black squares that form lines and patterns inside of a larger square.  When scanned with a QR Reader application on …

3 Ways Promotional Products Can Benefit Your Company

Time and time again, promotional products have been proven to give positive results to companies who use them. Promotional items are fun, useful and can be tailored to any objective you might have.  If you currently use promotional products, you already know of the benefits they bring.  If you're not familiar with the benefits of …