When strategically placed in front of the right audience, the value of promotional items shines through. Not only are these marketing tools fun and useful, they can be tailored to any goal or objective you have. If you currently use promotional products in this way, you’re aware of the benefits they bring. If you’re not familiar with the benefits, here are three ways they bring value to your company.
1. Brand Recognition
Promotional items are a perfect way to get your name out to your target audience and create awareness of your brand.
If it’s a useful product, the product will stay in front of the recipient for as long as the item is used. Statistically speaking, a small and useful product is kept for at least seven months. This is because tangible items stand out from other marketing, leaving a longer lasting impression.
The items also give your company a favorable impression from your audience. This means your audience is excited to receive the product, and happier to hold onto it longer because its appreciated.
Both of these keep you top of mind for quite some time!
Your company’s logo can be placed on virtually any product. In fact, there are hundreds of thousands of promotional items available to choose from. With clothing, to office supplies to kitchen, food items and more, there’s no doubt you will have a selection to choose from to meet your needs.
This variety is valuable it’s easy to narrow down products that best fit your needs, your audience’s interests and your budget.
The best part about an extensive item list? You have the freedom to be as creative as you want to be. It also helps you choose products your competitors may not have even thought of!
3. Low Cost
The cost of promotional products varies with each item. However, the “low cost” benefit is in reference to “cost per impression”. Cost per impression is how much an item costs for each “view ” (or impression) it receives. The average cost per impression for promotional products is around a half of a cent. This is far lower than the cost of a TV ad, which is around 2.5 cents per impression.
Most of this pays tribute to the fact that a useful item that is kept by someone can generate multiple impressions over time.
As for the actual cost of promotional products, if you know your budget it is easy to find items within your budget range.