Last week we attended the Promotional Product Industry’s largest industry trade show in Las Vegas, Nevada. Not only was it nice to get out of the cold weather (it was 9 degrees the day we left to go there!), it was nice to go there to invest in the educational benefits that come along with the show – such as new marketing trends and learning about new products.
The way the show is set up, you get the best of both worlds. There are 2 days of learning and education – which I love because it gives me the opportunity to brush up on my mad marketing skills – followed by 3 days of trade show where I get to connect with my suppliers and see, touch and feel the products they have available.
Now, while I get excited to see the new, hot and “trendy” products that are released every year (and boy are there amazing products out there!), I love, even more, to find purpose within each product.
What do I mean by purpose?
As you may know, promotional products without a purpose or a plan of action are really just “products” – the purpose of the promotional product creates relevancy and sustainability.
There are two ways we go about this:
- For my current clients, I am always “shopping” for you. If I saw a product on the trade show floor that was really cool, I would say “oh, so and so (my client) would love this for their event in a couple of months!”
- Or, if I find a unique product and do not see a fit for a client of mine at the moment, I would take a note of the product and think of a really cool campaign someone could integrate the product strategically into an event or a marketing campaign.
These are the benefits of working with a company like Antina that operates differently than most in the promotional product industry. We work hard to find a purpose for the products we offer to current clients and prospects so you will end up with a useful advertising tool that can bring you results.