"When you move past the objects in the design process, all that is left are the experiences involved...it's always relational. Always interpersonal. Designs affect people.". This is a quote from a recent Ted Talk titled, "Design Experiences, Not Things" by Abraham Burickson. In marketing, this is absolutely true in the sense that when we design … Continue reading Why Designing Experiences with Promotional Items is Important
Brand Experience Starts With the First Touch Point
It has been said that within the first seven seconds of someone meeting you, they will make 11 major decisions about you. Decisions about whether you are approachable, credible, trustworthy, etc. People make these decisions based on feelings about their perception of you. This is true with brands, as well - it's called "Brand Experience". … Continue reading Brand Experience Starts With the First Touch Point
Why Re-Engagement Strategies Are Important to Your Company
What do “Customer Loyalty” or “Outreach” Programs have in common? The answer: Repeat business! In other words, companies implement re-engagement strategies to engage customers who haven’t done business with them in a while. Why? Because it’s more cost effective to nurture a customer who’s previously done business with you than to find a new one. … Continue reading Why Re-Engagement Strategies Are Important to Your Company
The Truth Every Business Needs to Know About Their Brand
A common misconception business owners have is their logo is their brand. It's common because logos are used to help others recognize a brand. However, this isn't what makes up a brand, it's only one component. It's deeper than that. A Brand is Culture Anything that reflects a company's personality makes up a company's culture. … Continue reading The Truth Every Business Needs to Know About Their Brand
Promotional Items Play An Important Role In Communicating Your Brand
Your company's brand is a promise to your customers. It's a promise because it tells consumers what they can expect from doing business with you. The other side to this is how consumers actually experience your brand. When customer's experience your brand, they should get a feeling of what you have defined your brand to … Continue reading Promotional Items Play An Important Role In Communicating Your Brand
How Customer Experience Impacts Relationships In Your Business: Part 2
Last week, I told a story about my friend's experience with a credit union. He had opened up a few accounts at a credit union and did not have a very informative or particularly "great" experience. In fact, it was unsettling. If you missed it, you can read part 1 here. If you can’t wait … Continue reading How Customer Experience Impacts Relationships In Your Business: Part 2
How Customer Experience Impacts Relationships In Your Business: Part 1
A friend of mine, who had never had an account at a credit union before, decided he wanted to be a part of a credit union. He did some research and headed over to his local credit union so he could switch banks. He also thought it would be wise to open up an investment … Continue reading How Customer Experience Impacts Relationships In Your Business: Part 1
Is It Possible to Develop Meaningful Relationships Without a Real Connection?
Lately, I have been having a lot of issues with my cell phone battery dying at lightning fast speeds. When I wake up in the morning and unplug my phone from the charger, it literally drops 2 percentage points and by 10:00 am, I am finding my battery at or below 55% without even using … Continue reading Is It Possible to Develop Meaningful Relationships Without a Real Connection?
5 Cultures With Unique Gift Giving Experiences
Everyone likes to receive gifts. Why wouldn't you? When you receive a gift, how does it make you feel? You may feel excitement, appreciated or happiness, to name a few. You may also feel that the person gave you the gift cares about you, or at the very least was thinking about you. Another thought … Continue reading 5 Cultures With Unique Gift Giving Experiences
How Do You Treat Your Clients After They Buy From You?
Have you ever been in a situation where you purchased something from a company and after you bought from them, you either ran into a problem with the product and the company didn't handle it as well as you deserved for it to be handled, or you had a bad experience with the company after … Continue reading How Do You Treat Your Clients After They Buy From You?
Create Moments To Change The Way Clients Experience Your Brand
A short while ago, I came across this quote by Cesare Pavese: "We do not remember days, we remember moments". When I first saw it, I thought to myself about how this quote is SO true! I mean, can you remember what you did all day last Monday? I know I can't! But I can … Continue reading Create Moments To Change The Way Clients Experience Your Brand
How Promotional Products Help You Recall Your Experience With a Brand
This past weekend Andrew and I went to Niagara Falls. It was my first time there and his first time back since he was little and I must say WOW! It was definitely a sight to see. I couldn't get over the fact that the water does not stop! And all the rainbows! (Love me … Continue reading How Promotional Products Help You Recall Your Experience With a Brand