Why Designing Experiences with Promotional Items is Important

"When you move past the objects in the design process, all that is left are the experiences involved...it's always relational. Always interpersonal. Designs affect people.". This is a quote from a recent Ted Talk titled, "Design Experiences, Not Things" by Abraham Burickson. In marketing, this is absolutely true in the sense that when we design …

Promotional Items Play An Important Role In Communicating Your Brand

Your company's brand is a promise to your customers. It's a promise because it tells consumers what they can expect from doing business with you. The other side to this is how consumers actually experience your brand.  When customer's experience your brand, they should get a feeling of what you have defined your brand to …

Create Moments To Change The Way Clients Experience Your Brand

A short while ago, I came across this quote by Cesare Pavese: "We do not remember days, we remember moments". When I first saw it, I thought to myself about how this quote is SO true!  I mean, can you remember what you did all day last Monday?  I know I can't!  But I can …

What Value Do You Place on Customer Experiences With Your Brand?

Last week, I was in Orlando, Florida for a business conference.  Interestingly enough, I had a short conversation with a few accountants about the fireworks at Disney World. The conversation was interesting in the fact that a few short sentences clearly identified the different points of view between a marketer and an accountant (or accountants in …