Imagine this: you are winding down at the end of the night and all you want to do is sit down and watch your favorite television show. When you sit on the couch, kick your feet up and turn on the TV, your show starts and you feel relaxed. Then, the first commercial break happens. What do you do? Do you get up to grab a snack or use the bathroom? Now think about how you feel when your TV show is interrupted – are you happy because you wanted to get a snack? Or were you irritated there had to be a break?
Now imagine this: you are driving home for work and you have the radio on (not an iPod, Pandora, XM radio, etc) while you are stuck in traffic. Same as the previous example, how do you feel when your songs are interrupted by commercials? Do you change the channel, switch to your iPod or other music stream?
If you are one of the many that do not pay attention to the advertisements, think about it from the advertiser’s perspective: the advertiser pays money to make sure their commercial appears on television or radio – what type of impressions are the ads giving off? Think about how you answered the questions in the examples above. What if the majority of people disliked the fact that the advertisement interrupted their day? Then the advertiser is paying for negative impressions which could affect their whole advertising campaign.
You might be thinking, how can an advertisement not be so annoying? Well, for one thing, it wouldn’t lead to the possibility of negative impressions. For another thing, from the advertiser’s perspective, they would not be wasting precious marketing dollars.
Now, what if I told you there is a subtle, yet fun way to get your message to your audience without interrupting their day? What if I told you that your advertisement could possibly help them throughout their day? How can you do this? With promotional products! Promotional products, if chosen wisely, can help you get your message across to the right target audience. When you put your logo on a product that is useful to someone, they are more than likely going to use the product and have a more favorable impression of your company for it. A business person is not going to be irritated by the fact that you gave her a business card holder, or a stapler with your logo on it. Why? You are giving them a free item with you advertisement subtly placed on the item. What’s not to love about that?
What do you think? Do you have a more favorable impression of an advertisement on TV, Radio or a logoed product?
Creating Memorable Impressions For Your Brand 