4 Steps to Promoting a Trade Show or Live Event to Increase Results

think-aboutIf you are going to be promoting your presence at a trade show or promoting a live event you are hosting, ask yourself these questions:

-Do you spend a lot of time planning your event, but feel your efforts do not pay off as much as you would like them to?

-Do you have an Event Promotion Strategy that will help you map out your goals and the steps needed to reach those goals?

If you think you do spend enough time planning your event, but are not too happy with the results, perhaps you need to tweak your strategy so you can maximize your results.

If you did not create a strategy, maybe that’s the key?

What if I told you there is an easy solution tho both issues?  The following 4 steps will help you learn how to promote a trade show or live event to increase results.

  1. You need to basically audit your previous events and assess what happened at previous events to find out what worked, what did not work so great and what can be improved.
  2. You need to create an action plan to define your goals and how to reach those goals.
  3. You need to apply the strategy you created
  4. You need to analyze your results and find out what worked, what did not work so great and what can be improved on next time, and why.

If you would like more information on piecing the strategy together for promoting your live events or trade shows, we have a free guide that will give you 4 questions you need to ask yourself when planning to promote your next trade show or live event. Download the free guide here


Do You Know How to Promote Your Event So You Achieve Maximum ROI?

thinkingIn order to end up with a successful trade show or event that generates leads, followers, ROI or whatever results are important to you, you need to not only plan your event properly, you need to plan your promotion strategy properly.

This means you have to promote your event before AND during your event, plus you need to follow up after.  Simple.


Ok, ok, I get it, you already have SO much to do with planning your event you don’t have time to promote your event.

In fact, planning is taking so much of your time that you don’t even know where to start promoting it.

Planning an event can be stressful.  I know how it is, but you need to promote your event, too!

Promoting your event is the only way you will be able to see the benefits (aka standing out, increasing visibility, seeing a positive ROI) or all of your hard work will have gone to waste – not to mention the money you spent, too.

Think about it.  How many live events have you hosted where you were less than thrilled with the results when it was over?

How many times do you have to give away a logoed bag just to find out almost everyone else was giving away a bag on top of the bag the organizer gave you when you got to the show, to make you realize this wasn’t going to cut it?  You’re tired of wasting money!

Sure you can keep doing the same things you have always done at trade shows and live events, expecting a different crowd will give you a different result, but that’s a perfect way to blend in with the crowd.

You need to stand out in order to make an impact, and we can help.

Download our free “Event Promotions Essentials Guide” to get the skinny on 4 important questions you need to answer for your next live event or trade show!

How To Make Your Next Tradeshow As Fierce As Lady Gaga

If you have ever been an attendee at a tradeshow you know how overpowering the show floor can be from the time you walk in until the time you walk out.  What, with the 100’s of vendor booths and the crowds of people, who wouldn’t be overwhelmed?

In a few weeks, it will be time to start preparing for the Spring Tradeshow Season.  Besides having an awesome looking tradeshow display, what is your plan?

As a vendor at a tradeshow, knowing about an attendee’s struggle is only a fraction of the battle.  Why?  Because you want to find out how to get that overwhelmed attendee to remember you and in order to do this, you need to focus on creating a plan of action that includes providing brand awareness of our product or service, collect qualified leads and followup so you stand out from the rest of the vendors.  Some may say you want to make your tradeshow campaign as fierce as Lady Gaga to make them remember you!  So, here are some tricks:

1. Create a Strategy – lay it all out on the table.  Figure out the ins and outs of the entire show from finding out how to engage your company with your target audience to even marketing yourself to other exhibitors.

2. Market Before the Show – this is crucial to generate interest before the show so attendees will make it a point to see you when they get to the show.  A few ways to do this is through direct mail, social media and your email signature.

3. Create an Experience for Attendees – Not only do you want to attract visitors, you want to engage and educate them.  Be create here and give them an experience they will not forget!

4. Collect Information – A special offer provides a way for you to stay in contact with attendees. Create a special offer incentive in exchange for your visitors’ information.

5. Follow Up! – This is a crucial step to exhibiting a tradeshow.  Why go through all the above steps, including collecting contact information if you do not plan to use that information afterward? Some ways you can follow up are by simply calling your prospects, send out prizes, materials, samples or thank you letters for stopping by your booth.

If you take that extra step to become bold and fierce to stand out, make sure you strategically plan your tradeshow, your chances of having a successful tradeshow experience will be greater than if you showed up and left your promo items sitting on the table.

Women’s History Book Donated In Honor of Antina Promotions

IMG_1983Last Wednesday, January 6, the American Business Women’s Association’s (ABWA) Novi Oaks Charter Chapter held a Book Unveiling at the Novi Public Library.  The book unveiling was held to celebrate an initiative taken by the Novi-Oaks chapter last year to have its members donate books celebrating Women’s History to the Novi Library.  On January 6, 34 books were added to the library’s collection.

Within this collection, Christina Spagnuolo [Concord], owner of Antina Promotions and Executive Board Secretary of Novi Oaks, donated a book to honor Antina Promotions’ Certification as a Women Owned Business, which was obtained last year. The book that was donated is called “Rachel Carson – Preserving a Sense of Wonder” by Thomas Locker & Joseph Bruchac. It is a biography about a young girl who had a passion for nature and offers an inspiring story of her life. Rachel Carson ended up being the author of the book “Silent Spring”.


For those who do not know about ABWA, it is a National Organization who’s mission is “[t]o bring together businesswomen of diverse occupations and to provide opportunities for them to help themselves and others grow personally and professionally through leadership, education, networking support, and national recognition.” (ABWA Novi Oaks Website)

The Novi Oaks chapter meets the 2nd Wednesday of every month at 6:15.  For more information and to check out current events and/or join this dynamic group of women, please see the Novi Oaks Facebook Page.

See Antina Promotions’ Press Release about the topic here.

Time to Tailgate With Promotional Items!

Its the beginning of October and college and professional football is in full swing.  Getting coworkers, clients and partners in business together to have a good time before a football game is always a great idea.  A great way to make it even better is to provide some awesome promotional products for your guests to take home so that they will always remember what an awesome time they had at your tailgate party.  The best part is that you can provide items that they can use during the game and beyond.  Here are a few ideas that will be a huge hit.

Can Cooler

A can cooler can either keep your drink cold while you are holding it, or better yet, in the cold weather this will keep your hand from being too cold while holding your drink.  The cooler is available in a variety of colors and holds 12 oz. beverage cans.  The cooler collapses to lay flat for easy storage and includes a one color, one location imprint.



Tailgater Ice Bucket

This item goes hand in hand with the can cooler.  Handing each of your guests one of these cool ice buckets will surely be well received.  This ice bucket is perfect for tailgating and is constructed of 70 denier polyester with grey trim. This round bottom bucket features a front pocket, insulated grey PEVA lining and reinforced handles. The product is available in 5 solid colors to better match your business or campaign. Don’t forget to imprint a message or logo!  Your guests will use this ice bucket over and over again as it is so much easier to carry this than to lug a huge heavy cooler around.

Fleece Blanket

Depending on where you are located in the country, football season can be hard to enjoy when you are out in the elements.  Offering a blanket to provide warmth on a chilly day could very well make you a hero to your guests, especially if you are having them bring their families.  This is another item that the recipient will be sure to hang on to for a long time!

WBE Certification Granted to Antina Promotions

On August 12, 2015 – the Great Lake’s Women’s Business Council Certification Committee granted certification to Antina Promotions, LLC as a Women Business Enterprise (WBE).  According to the Women’s Business Enterprise National Council, a WBE is a business that is majorly owned and controlled by one or more women.  Having WBE Certification gives a business more credibility and gives purchasing agents confidence that a business is in fact women-owned.

I would like to say, this is a major stepping stone for Antina Promotions and we are proud to become recognized as a certified Women’s Business Enterprise. I am very proud of where this company stands today, especially since Andrew and I built this company from the ground up and it is interesting to see how far we have come so far.

Certified WBE




What You Need to Know About Trade Show Prep

I know that it is hard to believe, but like it or not summer is almost over.  And that can only mean one thing, trade show season is almost here.  If you are planning on attending a trade show this fall, you should really go prepared so that you get the most out of your time there.  Many attendees simply just go to a trade show and walk around and collect the free giveaways.  That’s great and all if your purpose of attending the trade-show is to expand your promotional product collection.  While getting promotional products are great, I’m sure you are attending the show for another reason.

Determining what the actual purpose of attending the trade show is the first step.  There are many reasons to attend a show, but figuring out what your particular needs are is very important.  One reason to go to a trade show is to meet new vendors or suppliers.  You will have the opportunity to meet several new suppliers as they will be exhibiting at the show to demonstrate new products and services to their target markets.

The second step is prepare yourself to make sure you get what you need out of your interactions with the vendors at the event.  Figure out what questions you need answered by the vendors.  Plan ahead for exactly what you need to know in order to work with the potential new vendor.  Feel free to arrange for meetings with the vendors at another time to further the talks for doing potential business with them.

The third step is on of the most important, have some fun.  Try to make time to see attend a presentation or educational seminar that may take place during the event.  Gaining knowledge and information inside your industry could give you an edge over your competition.  Also, feel free to strike up conversations with other attendees.  You never know who you could meet.  You could be talking to a future employee or even a potential partner for an upcoming project.

The key to a successful trade show is to be prepared.  Make sure you cover all of your bases to ensure that the purpose of your attendance is fulfilled.  Have a happy trade show season!


How To Avoid “Trick or Treaters” At Your Event Table

If you have ever exhibited at a trade show, you know what I mean when I say “trick or treaters” stop by your table.  These are the attendees who show up to the event looking for “free stuff” without a care in the world which company table they take from or even what that company does for the matter. For this reason, some may argue that you do not even need promotional giveaways at a tradeshow and claim you can purchase a more expensive gift for your raffle, instead.

The truth is there is nothing wrong with using promotional items as giveaways at a tradeshow.  In fact, it is highly recommended!  There are so many benefits of using promotional items, you may want to think twice about not using them! As we have talked about before in our blog, promotional giveaways can help you generate quality leads and advertise your brand to your target audience, when used properly.

With that said, here are a few guidelines to help you use promotional products effectively and to help you avoid “trick or treaters” taking your precious investments without being qualified first!

DO NOT: First and foremost, never, I repeat, never leave your promotional items on the top of your table!  The only items on your table should be information and literature about your company, and candy – I guess you can have candy on your table if you want, but no promotional items.  Business cards, brochures, testimonials and a fishbowl, birdcage or other “entryway” to your raffle are all you need.

DO: Make sure you keep promotional items away from the shifty eyes of the “trick or treater” – this is for 2 reasons:

  1. You can actually have a conversation with a prospect who shows up to your table without them looking around for a free item.
  2. You will have a chance to qualify your leads before you pass along your promotional giveaway/advertisement.

DO NOT: Give your promotional items away to everyone that talks to you.

DO: Qualify your prospects to make sure they are interested in your company and the products/services you offer.  Promotional products are, in fact, an advertisement for your company.

DO NOT: Forget that promotional products, giveaways, tchotchkes, freebies, trinkets and trash and any other name you prefer to call them, are advertisements.

DO: Remember that because those who are given the freebies think they are “freebies”, does not mean that they can’t be useful advertising tools that can help you spread your company name and marketing message to those that hang onto them.

All in all, if you use promotional items effectively, they can produce a great return on your investment.

Is It Time To Update Your Tradeshow Display?

It’s time to dust off your company’s logoed tablecloths, retractor banners and table top displays….tradeshow season is upon us!  If you frequent the tradeshow floor you know that one of the things you need is an eye catching display.  This ensures potential leads will drift your way, and you will get a chance to tell them about the great products and services you offer.  But, how do you know when it is time to update your display? Here are 3 ways to tell if you need to freshen up your display.

1. Outdated Information

Maybe your company recently added new products and services that are not reflected on your tradeshow display.  Maybe your display does not reflect the most unique aspect of your company.  Or maybe there is outdated information such as phone numbers, email addresses, websites, etc. that need to be changed.  In either case, this is the number one reason to change your display because you want to reflect the most relevant aspects of your business along with updated contact information.

2. Your Display Has “Seen Better Days”

After exhibiting at a number of tradeshows, you might think to yourself “Gosh, this display has seen better days”.  This is normal considering the amount of times you have had to set up, tear down and transport your display.  If you notice a little wear and tear, it is a great time to invest in another display that will give your company a fresh, clean look.  Plus, if your floor display is falling over, or your banner will not stand straight, you will want to consider safety as an opportunity to refresh your look.

3. Your Display is Not Getting Enough Attention

If your display is in great shape and is up to date, maybe you are noticing you are not getting enough of a response, or the response you would like at your tradeshow, you may want to ask yourself the following questions: “Does my display look too much like everyone else’s?”, “Is my display too plain?”, “Are my competitors getting more attention than I am?”.  Some of these questions may indicate you need to update your booth because you want to stand out instead of blend in, you want an eye catching design to attract attendees and you definitely want to stand out from your competitors.

All in all, your tradeshow booth is supposed to showcase and highlight your company’s best attributes.  But, if your booth looks outdated or is not working for you, then your investment will not help you as it should.  So, if you feel your display is outdated, worn out or is not working for you, you should definitely consider making a new investment that will work for your company as much as your old display used to.



Antina Promotions Now Offers Event Consulting!

Planning an event can be a very stressful experience.  Your to do list can quickly become overwhelming and it is very easy to become unorganized.  Even worse, you may become so busy planning the different aspects of an event or a tradeshow that you may forget about one of the most important parts: the promotion!

Promoting is an extremely important aspect of planning an event or exhibiting at a tradeshow.  You should promote the event or tradeshow to attract people to come to the event or visit your tradeshow booth and you should know how to use the promotional items you are advertising with or giving away so you can advertise effectively and  ultimately, gain more leads.

As you may know, Antina Promotions specializes in event promotions and tradeshow displays.  We decided to give our clients more value by starting to offer event consulting services to provide tools and guidance so they can get the most out of their tradeshow or event and gain the most benefits to turn an event or tradeshow into a good investment.

There are several ways to promote your tradeshow or event.  Of course, we know promotional products can handle the branding, advertising and promotion.  But how you use those products may become unclear.  Here are a few ways we can help you make your event or tradeshow a success:

  • Attract exhibitors or sponsors
  • Generate buzz among your target markets about the event or your presence at a tradeshow
  • Help you collect quality leads
  • Following up with leads

These are just a few things that Antina would be more that eager to assist you with.  We would be more than happy to sit down with you and start mapping out your next event or tradeshow.