Study Proves Power of Promotional Items

Since 2008, the Advertising Specialties Industry (ASI) performs a Global Advertising Specialties Impressions Study each year to prove the power of promotional products.  This year, the study was released in September during ASI’s Power Summit in Park City, Utah.

The report contains results from the 2012 study plus additional research conducted during May through July of 2013.  ASI’s research team and business partners interviewed thousands (over 7000) of businesspeople in the following metro areas: Atlanta, Boston, Houston, Phoenix, San Francisco, Madrid, Rome, Berlin/Düsseldorf and Sydney.

The study was to conduct further research of the extent consumers view promotional products and how promotional products influence buying decisions.  The study shows the popularity of promotional items within different demographic groups as well as finding the cost-per-impression of promotional items (within product categories as well as compared to other forms of advertising).

According to ASI’s press release, “Promotional products remain a high-impact, cost-effective ad medium allowing even small companies to achieve as high an ROI as major corporations, according to ASI’s latest study. The comprehensive cost analysis provides buyers and sellers of logoed pens, caps, T-shirts and other branded items with powerful data to convince clients world-wide that ad specialties can increase sales and brand exposure.”

The video below shows a few stats the team found:

2 thoughts on “Study Proves Power of Promotional Items

  1. Nice article, informative too. Promotional products with your company name and logo printed on can surely increase brand awareness. Also, customers constant use of these items promotes brand recall that is why it is important to choose quality item that will lasts. For selection of promo items from Australia you may also want to visit

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