Why Designing Experiences with Promotional Items is Important

"When you move past the objects in the design process, all that is left are the experiences involved...it's always relational. Always interpersonal. Designs affect people.". This is a quote from a recent Ted Talk titled, "Design Experiences, Not Things" by Abraham Burickson. In marketing, this is absolutely true in the sense that when we design …

Why Audience Clarity is Crucial for Marketing Campaign Success

Clearly defined goals, a finite time frame, a clear message, and the perfect vehicle to deliver your message. These are the necessities for a well-crafted strategic marketing campaign.  But, something important is missing. When you're trying to develop any marketing campaign, your intention is to grow your company and achieve results. Right? In order to …

3 Questions To Ask Yourself Before Purchasing Promotional Items

When your promotional items work for you, they engage your audience, incentivize them to take action and give you results. This takes a lot more than just slapping a logo on a product and calling it a day. You need to follow a plan that will connect you with your audience and help you track …

How Knowing Your Audience Can Enhance Your Promo Marketing Results

In marketing, it's important to know your audience - who you're promoting to - in order for your promotion to be effective. Especially when it comes to using promotional items in your campaigns. For obvious reasons, knowing your audience means, it's easier to advertise to them.  For less obvious reasons, it's your audience who is receiving …

Value Exchange With Clients Creates a Huge Impact on Your Brand

Value. What does it mean to you?  More importantly, what does it mean to your client?  When you put these two together, how does value exchange play a part in your customer life-cycle? Before we dig in, let me give you a definition of “value”: According to dictionary.com, Value means “1. Relative worth, merit or …