You see this type of advertising all the time. Shopping bags with a store’s name on them. Pens with addresses and phone numbers. Don’t forget that old band t-shirt you have in your closet from that concert way back when!
Branded items are everywhere. And, while they may not look like bags or pens (there are tons of different ideas out there!), they’re all around. You may even have a few of them in front of you at this very moment.
*I’ll Wait while you check…* See?
When you look at the product, there should at least be a company name and contact information printed on it. That’s the company’s advertisement. In fact, many promotional items are advertisements – and effective ones, too.
You obviously held onto the items that are around you. That means you found the items useful enough to keep. It also means, the advertiser did their job of getting their brand in front of you. But, that’s only half the battle.
The tricky part is making sure you are using the products effectively enough to give you results. To help you achieve your goals. To encourage your target audience to take action!
Following the steps below will help you fit promotional items into your advertising, effectively
1. Make sure you have a clear plan that includes a clear message and an audience to reach.
2. Determine your budget so you will have a clear idea of what you are willing to invest.
3. Plan how you will distribute the items so you will already know how to use them once you receive them.
4. Find products to give away that will wow your target audience, be useful to them and help you stand out from your competitors.
5. Order products.
6. Receive products. Get excited. Open Box. Become excited to see your very own branded items!
7. Stick to your distribution plan for effective results.
8. Track and measure results.
Creating Memorable Impressions For Your Brand 
Promotional products are a wonderful way to broadcast your brand and get the name in front of potential customers! Thanks for sharing.