If you’re using promotional items to market or advertise your company, it’s good to know how to use them for your benefit. Benefits like finding new leads, increasing sales or the amount of each sale, and getting a return on your investment. Yes! Promotional products can help you achieve these results.
You simply use them smarter!
While it’s great to have products printed with your marketing message, simply having the items won’t help you get results. In fact, most of the planning needs to happen before you buy your products. This way you can have a clear idea of what product to buy, what to do with them and if they are working for you.
The following four tips will help you do just that.
Create a plan
Creating a plan is the most important piece to the puzzle. When you create a plan, you should set goals and metrics you need to track based on the purpose of your promotion. Your plan will also include the audience you will be giving the products to and how you will distribute them.
Iron out the details
The smaller details count, too. What is your marketing message? Do you want a specific color product to match your brand? Do you want to be consistent with your brand colors?
Decide what will be printed on your products
Your logo isn’t the only thing that can be printed on your item. If you decide to add your logo, think about what else you can add. Depending on the purpose of your promotion and your goals, this may vary.
For example, if you want potential clients to visit a specific web page, add the URL. If you want clients to contact you, add the best way to contact you. If this is part of a sales promotion, add a coupon code. The possibilities are endless.
The trick here is to design the imprint so it will compliment your plan.
Choose your products
Now that you have a complete plan and have a general idea of what you are looking for, it’s time to choose your products! The best way to approach this is to think your target audience. Then, ask yourself a series of questions about your audience. Questions like, what item are they likely to hold onto? What item are they most likely to use, regularly? Where will they be once they need my products and services the most?
The key is to make sure your products revolve around your audience and their world.
If you follow these tips, you will be on the right track for using promotional items smarter to get results!
Creating Memorable Impressions For Your Brand 