Tracking Success of a Promotional Product Campaign

When you find promotional products that are useful to your target audience, the next step is to print your marketing message on the products.  Then, it’s time to distribute the products to the appropriate audience.

Are you finished? (I’ll give you a hint, the answer is “no”!)

Where do you go from here?

I’m sure you want to know if your promotional product campaign was a success, don’t you?

The way to do this is to measure the success of your campaign.  Not sure how to find out if your promotional product campaign was successful?

Here are three ways you will be able to track the success of your promotional product campaign:

1. Die Cut Coupons

Calendars, Magnets and even Bumper Stickers have capabilities that allow you to utilize or add die-cut coupons on these products.  Die-cut coupons are coupons that are basically “tear-away” coupons  that allow recipients to tear off of the products and redeem them.

If you go this route, you can track the success of your campaign by the amount of coupons that are redeemed.   

2. Dedicated URL

Especially popular for trade show items, you can imprint a dedicated URL on your products that will collect the names and email of your attendees.  Offer attendees a chance to be entered in a drawing for a grand prize when they go to your dedicated URL.

You can track the success of your campaign by the amount of visitors to the dedicated URL and the amount of respondents who fill out the information to be entered to win a prize (Note: this also works with QR codes). 

3. Two Part Programs

Two part programs are programs that require an action for recipients to take in order to receive a free gift.  For example, if you send a direct mail piece, like a postcard that tells customers to visit your coffee shop to receive a free travel mug with their purchase.

You can track results by the amount of travel mugs you give away.

When implemented correctly, these three methods can help you track results of your campaigns to see if you should repeat the campaign or tweak something to improve it.

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