Do You Know How to Promote Your Event So You Achieve Maximum ROI?

thinkingIn order to end up with a successful trade show or event that generates leads, followers, ROI or whatever results are important to you, you need to not only plan your event properly, you need to plan your promotion strategy properly.

This means you have to promote your event before AND during your event, plus you need to follow up after.  Simple.

…Right?…

Ok, ok, I get it, you already have SO much to do with planning your event you don’t have time to promote your event.

In fact, planning is taking so much of your time that you don’t even know where to start promoting it.

Planning an event can be stressful.  I know how it is, but you need to promote your event, too!

Promoting your event is the only way you will be able to see the benefits (aka standing out, increasing visibility, seeing a positive ROI) or all of your hard work will have gone to waste – not to mention the money you spent, too.

Think about it.  How many live events have you hosted where you were less than thrilled with the results when it was over?

How many times do you have to give away a logoed bag just to find out almost everyone else was giving away a bag on top of the bag the organizer gave you when you got to the show, to make you realize this wasn’t going to cut it?  You’re tired of wasting money!

Sure you can keep doing the same things you have always done at trade shows and live events, expecting a different crowd will give you a different result, but that’s a perfect way to blend in with the crowd.

You need to stand out in order to make an impact, and we can help.

Download our free “Event Promotions Essentials Guide” to get the skinny on 4 important questions you need to answer for your next live event or trade show!

Doing Tradeshows and Live Events The Right Way

checklistHave you ever exhibited at a tradeshow or hosted a live event that did not turn out the way you hoped it would?  You planned for months and months thinking about how “this event is going to be EPIC!”, but once the event is over, you are feeling less than enthused and decide to eat the cost and move on, hoping that “next year it will be better”.

I don’t mean to step on any toes, but when you are in that situation, have you ever thought that you may not have prepared as much as you should have?  Maybe you did prepare, but you had no idea how prepared you actually had to be.

No worries, we have a 4 step process that can give you the boost you need to maximize your results at your next event.

1.Prepare For Success

This includes knowing what type of event you are going to showcase your brand (ex: tradeshow, live event), knowing your audience and an estimated percentage of your audience who are attending the event and your budget.

2. Get the Word Out

It is always best to make some noise before your event to let people know where you will be and why they should even take the time to come see you.

3.  Marketing at the Event

When the day of the event has come, don’t think you are free and clear.  You still need to work your magic and still promote your company with unique contests and demonstrations that will help set you apart from everyone else who is there, especially those who are your competitors.

4. Followup, Followup, Followup!

I cannot stress this enough, the majority of people do not followup after a live event or tradeshow and that, to me, is a shame because what you are doing is, is leaving money on the table!  Always followup because you never know who will give you feedback, testimonials and even business.

If you follow this simple framework, that is half the battle.  Actually making this framework work for your and you brand, is event better and will help you set yourself apart, stand out, gain more visibility and maximize your ROI.

Mid Summer Blues? Cheer Up! Tradeshow Season Is Coming Soon!

We made it to August!

Some may mourn the fact that Summer is almost over while others are saying summer technically doesn’t end until September 22nd – the “official” first day of Fall.

Whichever side of the road you are on, the fact of the matter is today, it is still summer!  That sounds like the middle ground route to take, don’t you think?

So, now that we are all on the same page of focusing on the present, here’s the current situation:

Tradeshow season is upon us!

With that said, I want to let you in on a secret we have been keeping: Antina has been busy working on something big!  Something that will help you more than ever, with your Tradeshows and Live Events.  maximize

We call it: Event Maximizer.

Event Maximizer is a new service we will be launching this month that will help exhibitors at tradeshows and hosts of live events not only stand out but gain a return on your investment.  We are in the process of finalizing details and we will let you know sooner than later when exactly our new program will be launched.

So, stay tuned.  Especially if you are planning to host an upcoming Live Event or if you are planning on sponsoring a conference or Tradeshow that involves your company exhibiting your products and services.