Do You Know Planning Your Event Will Help You Maximize ROI?

Crawford Greenwald once said, "Every one minute you spend in planning will save you at least three minutes in execution." Many people think that taking the time to plan is a waste of time. But this can't be farther from the truth. It takes a lot of resources to plan a trade show or event …

Doing Trade Shows and Live Events The “Right” Way

Have you ever exhibited at trade shows or hosted live events that did not turn out the way you hoped they would?  You planned for months and months thinking about how "this event is going to be EPIC!", but once the event is over, you are feeling less than enthused and decide to eat the …

How To Create a Trade Show Marketing Plan That Drives Results

If you've ever exhibited at a trade show, expo or conference and walked away less than thrilled with your results, let me ask you this: Did you create an actual marketing plan that mapped out how you would promote your booth presence before, during AND after your show? If not, you may want to reconsider …

Even Zombies Can Remind Us that Marketing Seeds Lead to Success

Last Sunday night, my husband and I were watching "The Walking Dead" and during a commercial break there was a clip from "Fear the Walking Dead"- a companion/prequel series to "The Walking Dead" - to promote the companion show. That's not just advertising, it's great marketing.  It also teaches us a lesson that even zombies can …

Mid Summer Blues? Cheer Up! Trade Show Season Is Coming Soon!

We made it to August! Some may mourn the fact that Summer is almost over while others are saying summer technically doesn't end until September 22nd - the "official" first day of Fall. Whichever side of the road you are on, the fact of the matter is today, it is still summer!  That sounds like the …