Seven Common Objections to Using Promotional Items

When it comes to using promotional products, some people jump right in with two feet.  Others may not commit entirely or may not commit at all.

Promotional products have been around for many years.  In fact, the first promotional item was a promotional button used by former President, Geroge Washington!

Even back then, people understood how powerful it is to have your brand in your audience’s hands. 

Why are some people totally convinced about the power of promotional products and others not sure?  The ones who understand the power of promotional products can see the tremendous benefits these tangible items can bring.

Others may not have experienced the benefits first hand and are more likely to object to purchasing promotional items.

If you are on the fence about how powerful promotional items really are, check out these seven objections people may have when it comes time to using promotional items and decide for yourself!

Objection #1: “I can’t afford promotional products”

Refute: The Cost Per Impression of a promotional product is a fraction of a cent.  If you were to use a bag, cap, t-shirt or calendar in your next promotion, you would find that these items are practically free.

Objection #2: I would rather put my marketing money into TV ads.  They are much more cost effective because they have a wider reach.”

Refute: The cost per impression of prime time TV is $0.019 while the cost per impression of a promotional product is $0.005.

Objection #3: “Why should I put my logo on a promotional item?  Nobody remembers the name of the company that advertises on those things anyway”

Refute: 83% of those surveyed in the Global Impressions Study (conducted by ASI) remembered the advertiser of an ad specialty they had received.

Objection #4: “Is someone really going to change their opinion of me because I sent them a shirt?”

Refute: 41% of end buyers had a more favorable impression of an advertiser after receiving a promotional item.

Objection #5: “Sure, my client is going to love to take the free stuff I give, but that will not make them any more likely to do business with me”

Refute: More than 1/4 of end users (27%) are more likely to do business with an advertiser who sends out promotional items.

Objection #6: “Unless a promotional product is really high-end, nobody is going to want to keep it”

Refute: 75% of end users say they will keep the items they feel are useful and practical.  As for the others who do not want to keep a promotional item, 66% of end users who do not plan to keep a promotional item, plan on giving the item to someone else.

Objection #7: “I can not target demographics with promotional products”

Refute: Promotional products can be targeted to any demographic.  They can be targeted by age, gender, race, income, ethnicity and political affiliation.

What do you think?  Are you all in, yet?  Let us know in the comments!

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