Pantone, the industry authority on color, decides a color of the year every year. For those in marketing, branding and other creative industries, this is a big deal. It’s a big deal because the color of the year sets the trend forecasts and tone for the year.
What does this mean? For one, you will start to see the color pop up not only in design and branding but in the fashion and retail worlds as well. Not only will the color be predominant, but palettes of colors that go along with the main color.
Choosing the Color of the Year
Pantone takes a lot into consideration before they choose a color. They consider fashion, marketing, lifestyle and industry trends, social media, politics – it’s a very thoughtful process. After careful consideration, they choose the color that will be highly influential in branding and marketing.
What to do with the Color of the Year
Does it mean that it’s time for a re-brand to incorporate the color of the year into your company? Of course not! The color changes every year.
What you can do is use it in your marketing and product creation. For example, you can create classic themed collections to use inside of your brand.
Or, add a pop of the color of the year hue into your marketing materials.
2020’s Color of the Year
This year, Pantone chose “Classic Blue”. The Pantone website, describes Classic Blue as
“[a] timeless and enduring blue hue. PANTONE 1-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking [Classic Blue] highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.
Imprinted in our psyches as a restful color, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser like clarity, PANTONE 19-4052 Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience.