How to Start Using Promotional Products to Advertise Your Brand

Promotional items are tangible items your target audience will hold onto if the item you give away is useful to their everyday lives. The best part of a promotional product is that while the item is useful, it can also casually display your logo, contact information and marketing message to double as an advertisement.  Unlike a pop-up ad or a TV or radio commercial that can sometimes be annoying when they come out of nowhere almost forcing you to have to see or hear the ad, an advertisement on a promotional item is subtle and the user can reference your message anytime they choose.

Now the question is, how do you start using promotional products to advertise your brand?

Aside of having a promotional product consultant help you find out the items your target audience will hold onto, follow these easy steps and you will be on your way to using promotional products to advertise your brand.

1. Think of upcoming events you are going to take part in, would it be beneficial for you to pass out promotional items?

2. Make sure you think of your target audience, what would they hold onto that would keep your name in front of them for months to come?

3. What information would be best to display on your promotional item?  Sometimes the imprintable area cannot fit your logo, address, phone number, website, etc.  Sometimes a promotional item does not look good with all that information printed onto it.  Think about your marketing strategy and choose the best contact method for your audience to reach you.

While these tips are just a start, make sure you remember to think outside of the box and find something that is truly unique to you and your business that will help you stand out.  If you feel you need to brainstorm ideas of find out further how you can stand out, Antina Promotions is here to help!  Contact us for more details!