What The Heck is "Cobranding"? And Why Do People Love It? Let’s do a quick exercise (don’t worry it’s a mental exercise!). Imagine and hold the image of your favorite brand name item. Got it? Now think about how cool it would be to add your logo to that product, too! I’m sure you’re … Continue reading What The Heck Is “Cobranding”? And Why Do People Love It?
Do you sometimes feel like your advertising efforts are not working for you as much as you would like? Do you feel like your message is being buried within that of your competitor's ads? Do you feel like you are wasting marketing dollars on ads that do not work? If you answered yes to any … Continue reading Why Promotional Product Advertising Will Change Your Life For The Better
As the saying goes, "promotional products are advertising your audience will thank you for". No one is going to dislike you if you give them something for free. Even if it has your marketing message on it. Because promotional items are tangible, you audience holds onto your product (not to mention your marketing message) longer. … Continue reading How to Start Using Promotional Products to Advertise Your Brand
A common misconception business owners have is their logo is their brand. It's common because logos are used to help others recognize a brand. However, this isn't what makes up a brand, it's only one component. It's deeper than that. A Brand is Culture Anything that reflects a company's personality makes up a company's culture. … Continue reading The Truth Every Business Needs to Know About Their Brand
How do your prospects and clients feel when they interact with your brand? If you don't know, you should find out! This is important to know because clients and prospects are constantly developing feelings after each interaction with you. From the first touch point and after there's an opportunity to create experiences that lead to … Continue reading Why Brand Experiences Matter To Your Company
Your company's brand is a promise to your customers. It's a promise because it tells consumers what they can expect from doing business with you. The other side to this is how consumers actually experience your brand. When customer's experience your brand, they should get a feeling of what you have defined your brand to … Continue reading Promotional Items Play An Important Role In Communicating Your Brand
When you think of "Promotional Products" what comes to mind first? Is it "Products"?, "Tools"?, "SWAG"?, "Giveaways"?, "Tchotchkes"?, "Throwaways"?, "Trinkets and Trash"?..."Stuff"? What about "Marketing Investment"? There are a variety of names for promotional products and yes, some names are less glamorous than others. But, the name a person gives them can tell a lot about … Continue reading Treat Promotional Products As Marketing Investments To Get Better Results
Are you trying to create more awareness of your brand? Then you need marketing that will help you develop brand awareness! Marketing is about your brand being noticed and your message being heard so you can attract the clients who see value in the ways you can serve them. Basically, marketing is how you create … Continue reading Why “On Brand Signature Gifts” Are the Secret Ingredient For Your Brand Awareness
Lately, I have been having a lot of issues with my cell phone battery dying at lightning fast speeds. When I wake up in the morning and unplug my phone from the charger, it literally drops 2 percentage points and by 10:00 am, I am finding my battery at or below 55% without even using … Continue reading Is It Possible to Develop Meaningful Relationships Without a Real Connection?
Have you ever been in a situation where you purchased something from a company and after you bought from them, you either ran into a problem with the product and the company didn't handle it as well as you deserved for it to be handled, or you had a bad experience with the company after … Continue reading How Do You Treat Your Clients After They Buy From You?
In the past 2 weeks, I have touched on the Brand Story Challenge. A challenge for entrepreneurs and businesses created by Business Consultant, Jennifer Kem, to help them discover the core and essence of their business. On Day 1, it was about the essence of Antina Promotions and Day 2 was about my Catalyst Moment in … Continue reading Antina Promotions’ Brand Story: Part 3
Last week I talked about my participation in Jennifer Kem, Business Consultant's, Brand Story Challenge. A 10 Day Challenge for businesses and entrepreneurs to discover the core and essence of their brand. Day 1 was about the Essence of Antina Promotions. Day 2 was about the Catalyst Moment in my life that completely changed me for … Continue reading Antina Promotions’ Brand Story: Part 2
Last week, I started a challenge called "The Brand Story Challenge" created by business consultant, Jennifer Kem. This challenge is a 10 day challenge that pushes businesses and entrepreneurs to answer the hard questions in their business so they can learn to tell their brand's story and reveal the core of their brand. This is … Continue reading Antina Promotions’ Brand Story: Part 1
There are many different types of promotional products and they are each great in their own way. Promotional bags are no different. One of the most important features of a promotional bag is that they are very useful. People always need to tote something around whether it be gym clothes and shoes, lunch, homework, or … Continue reading Did You Know Promotional Bags Generate The Most Impressions?
Like it or not, fall is here and that means that Halloween is almost here. This can be a great opportunity to send a surprise treat to your customers. Custom imprinted candy and other sweets are a great way to remind your customers how much you appreciate their business. There are several different things that … Continue reading Treat Your Clients to Custom Candy This Halloween
The summer is coming to an end and soon the leaves will start to change color and the weather will get a little cooler. That makes this a perfect time to start planning on how to get its time to start thinking about getting your logo onto some great fall apparel. Branded polo's and T-shirts … Continue reading Dress Up Your Brand in the Latest Fall Fashions
Do you sometimes feel like your advertising efforts are not working for you as much as you would like? Do you feel like your message is being buried within that of your competitor's ads? Do you feel like you are wasting your advertising dollars on ads that do not work? If you answered yes to … Continue reading Why Promotional Products Will Change Your Life
Promotional items are tangible items your target audience will hold onto if the item you give away is useful to their everyday lives. The best part of a promotional product is that while the item is useful, it can also casually display your logo, contact information and marketing message to double as an advertisement. Unlike … Continue reading How to Start Using Promotional Products to Advertise Your Brand
Your company's brand defines, to your customers, who you are and what you do with your logo being the center of it all. Basically, your logo is the official seal of your company and helps define you. That logo should be placed on your website, packaging, promotional materials and other mediums you decide to use to … Continue reading Promotional Items Play An Important Role In Communicating Your Brand
Any Michigan fans here? We know you are rocking the Blue and Yellow. What about Michigan State fans? You are definitely sporting the green and white. See what we did here? We associated the University of Michigan and Michigan state with their school colors. Now, think McDonald's (red and yellow), Facebook (Blue and White), Macy's … Continue reading Why Your Company Colors Are Important to Your Brand
Brand recognition can be defined as the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service's logo, tag line, packaging or advertising campaign. This is a pretty incredible asset that every business should come to understand and do whatever they can to strengthen theirs. Think about … Continue reading Plan to Strengthen Your Brand for 2015
Brand recognition can be defined as the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service's logo, tag line, packaging or advertising campaign. This is a pretty incredible asset that every business should come to understand and do whatever they can to strengthen theirs. Think about … Continue reading Plan to Strengthen Your Brand Recognition for 2015
Creating Memorable Impressions For Your Brand 