The ‘Right’ Way to Use Promotional Products As Marketing Tools

More often than not, promotional products are misunderstood, highly under-utilized tools when it comes to promoting a company.

Really, they are one of the most effective marketing tools in your toolbox!

Typically, companies add their logo to products because they want something branded to give away in hopes of receiving new leads, business, recognition, etc. But, when this happens benefits like reaching your audience, connecting with them and becoming memorable may not happen. Then, you end up with costly mistakes!

If you don’t want to leave your results up to hope, start to become more goal oriented and strategic. This is considered as the “right” way to use promotional products as marketing tools.

In fact, the #1 reason you’re not getting a return on your investment is you’re not using the items, strategically.

If you are not using promotional products the “right” way, know it’s not your fault. The disconnect usually comes from not knowing how to use the products. Or, not knowing there’s a way to use them to achieve a goal.

Don’t worry! It’s simple to do. All you need is a plan that determines how the to use the products. This way, you can focus on achieving your goals getting a return on your investment.

To avoid costly mistakes, follow these steps before you purchase promotional items:

  1. Decide the purpose of your promotion? (aka, why you need promotional products)
  2. Determine your goals.
  3. Know your audience and the action you want them to take.
  4. Create the messaging that will be used to communicate to your audience.
  5. Determine the budget for your promotion.

When you follow these steps, you’ll be on your way to incorporating promotional products as in your marketing strategically and focused on achieving a goal. In other words: the “right” way and as marketing tools.

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