What You Need to Know About Trade Show Preparation

If you're planning to attend a trade show in the near future, do you plan to create an Event Promotion Strategy? This includes setting clear goals and creating an Engagement Strategy that will allow you to maximize your visibility and your traffic. Many businesses plan to attend the show, but their plans do not go …

How Promotional Items Can Help Market Your Trade Show

Trade shows are great events to give your company a chance to get noticed, shine and stand out among the rest of the companies surrounding you. The best way to become noticed within the crowd is to create an experience they will remember by creating an engagement strategy. Your engagement strategy starts before the show.  …

Do You Know Planning Your Event Will Help You Maximize ROI?

Crawford Greenwald once said, "Every one minute you spend in planning will save you at least three minutes in execution." Many people think that taking the time to plan is a waste of time. But this can't be farther from the truth. It takes a lot of resources to plan a trade show or event …

Stop Wasting Money on Trade Shows Until You Learn To Do This One Easy Step

Companies who attend trade shows spend a ton of time, money and effort planning and preparing for their show. This is because trade shows are one of the best ways to generate leads. The premise behind generating leads is that a certain percentage will turn into sales.  Unfortunately, that's not how it works for most …

Apply These 7 Techniques to Improve Your Trade Show Results

If you're exhibiting at a trade show, in the near future, I bet you're trying to create awareness of your brand, generate leads and connect with current leads. It's a great strategy! Trade shows can produce these results, and more if you plan ahead. Obviously, you're not going to be the only exhibitor - you …

How To Reuse Banners In Between Trade Show Seasons

Trade Shows are a great way to showcase your brand and educate prospects about the products and services you offer. While trade shows happen all throughout the year, the busy trade show seasons are during the spring and fall.  If you typically exhibit to gain more visibility, you are likely to have some sort of …

5 Secrets to Creating a Successful Trade Show Strategy

If you have ever attended a trade show, you know how overpowering the show floor can be from the time you walk in to the time you walk out.  With the buzzing crowds of people walking around and the amount of vendor booths set up, who wouldn't be overwhelmed? Now, let's look at it from an …

Are You Standing Out At Trade Shows, Really?

A trade show can be a wonderful event where your company has a chance showcase itself.  No matter what type of company you have, there is one thing all trade show exhibitors have in common: they want to stand out to the trade show attendees. If you exhibit trade shows or plan on exhibiting a …

Segment Promo Items To Spend Marketing Dollars Wisely at a Trade Show

For businesses who exhibit at conferences or trade shows, it is common to give away products printed with a logo and advertising message.  Generally speaking, this is a great way to create brand awareness and stay top of mind with attendees who visit your booth. Let's be honest, while brand awareness is great, your strategy …

How a Clear Vision Can Keep You From Chaos

Have you ever noticed how chaotic things can get when you don't have a plan?  My husband and I have been traveling a lot this year - some work, some pleasure - and for the most part, we make plans of the things we plan on doing from the sights we want to see to …

Why Every Marketing Activity Should Be Set Up As A Campaign

If you are in business and have ever used any sort of technique that makes the public - more importantly, your ideal audience - aware of your products and services, chances are you were performing a marketing activity for your company. Essentially, “marketing activities” are daily activities that allow you to get your business in …

How To Create a Trade Show Marketing Plan That Drives Results

If you've ever exhibited at a trade show, expo or conference and walked away less than thrilled with your results, let me ask you this: Did you create an actual marketing plan that mapped out how you would promote your booth presence before, during AND after your show? If not, you may want to reconsider …

Antina Visits Industry Trade Show To Provide More Value to Clients

Last week we attended the Promotional Product Industry's largest industry trade show in Las Vegas, Nevada.  Not only was it nice to get out of the cold weather (it was 9 degrees the day we left to go there!), it was nice to go there to invest in the educational benefits that come along with …

Even Zombies Can Remind Us that Marketing Seeds Lead to Success

Last Sunday night, my husband and I were watching "The Walking Dead" and during a commercial break there was a clip from "Fear the Walking Dead"- a companion/prequel series to "The Walking Dead" - to promote the companion show. That's not just advertising, it's great marketing.  It also teaches us a lesson that even zombies can …

Mid Summer Blues? Cheer Up! Trade Show Season Is Coming Soon!

We made it to August! Some may mourn the fact that Summer is almost over while others are saying summer technically doesn't end until September 22nd - the "official" first day of Fall. Whichever side of the road you are on, the fact of the matter is today, it is still summer!  That sounds like the …

What You Need to Know About Trade Show Prep

I know that it is hard to believe, but like it or not summer is almost over.  And that can only mean one thing, trade show season is almost here.  If you are planning on attending a trade show this fall, you should really go prepared so that you get the most out of your …

Is It Time To Update Your Tradeshow Display?

It's time to dust off your company's logoed tablecloths, retractor banners and table top displays....tradeshow season is upon us!  If you frequent the tradeshow floor you know that one of the things you need is an eye catching display.  This ensures potential leads will drift your way, and you will get a chance to tell …

Is It Time To Freshen Up and Update Your Trade Show Display?

It's time to dust off your company's logoed tablecloths, retractor banners and table top displays...trade show season is upon us! If you frequent the trade show floor you know that one of the things you need is an eye catching display.  This ensures potential leads will be sure to find you in the crowd, and …

How Promotional Items Can Help Market Your Tradeshow

Tradeshows are great events to give your company a chance to get noticed and shine among the rest of the companies surrounding you.  When attendees come to your tradeshow booth, you want to create an experience they will remember. Promotional products can help you before, during and after your tradeshow.Before your TradeshowBefore a tradeshow, companies …

How To Stand Out At Your Next Trade Show

A trade show can be a wonderful event where your company has a chance showcase itself.  No matter what type of company you have, there is one thing all trade show exhibitors have in common: they want to stand out to the trade show attendees.  Promotional products can help you stand out from all other …