Greenery : 2017’s ‘Color of the Year’ is Here!

Every year the Pantone Color Institute (aka the authority on all shades of “color”) announces a “color of the year”.  It is an exciting time in the fashion, design and well, basically any industry that deals with color.

For those of you who are not familiar, Pantone’s Color of the Year is a special color that is selected by representatives from a variety of nations’ color standards groups.  After two days of debate, the color of the year is chosen.

According to Pantone, the color of the year is “[a] symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.”

This year (2016), Pantone made history by appointing two colors of the year for the first time ever: Rose Quartz and Serenity.  These colors were chosen to symbolize a sense of compassion and balance in a chaotic world that we live in.

Now, for 2017, Pantone has claimed that its new color of the year is symbolic of “new beginnings” and by choosing a refreshing shade, it is time for hope and time to reconnect with nature.

The color they chose to represent these possibilities for next year is called “Greenery”.

“[Greenery is a] fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew,” said Pantone. “A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.”

So, what does this mean? “Greenery” is now “in”! You will start to see “Greenery” popping up on fashion runways, clothing stores, home essential stores, your local florist, and other consumer-oriented businesses.

So, if you look back on 2016 and find yourself wanting “new beginnings”, Pantone is predicting just that! Here’s to a reassuring and revitalizing 2017.