Crawford Greenwald once said, "Every one minute you spend in planning will save you at least three minutes in execution." Many people think that taking the time to plan is a waste of time. But this can't be farther from the truth. It takes a lot of resources to plan a trade show or event … Continue reading Do You Know Planning Your Event Will Help You Maximize ROI?
Doing Trade Shows and Live Events The “Right” Way
Have you ever exhibited at trade shows or hosted live events that did not turn out the way you hoped they would? You planned for months and months thinking about how "this event is going to be EPIC!", but once the event is over, you are feeling less than enthused and decide to eat the … Continue reading Doing Trade Shows and Live Events The “Right” Way
Even Zombies Can Remind Us that Marketing Seeds Lead to Success
Last Sunday night, my husband and I were watching "The Walking Dead" and during a commercial break there was a clip from "Fear the Walking Dead"- a companion/prequel series to "The Walking Dead" - to promote the companion show. That's not just advertising, it's great marketing. It also teaches us a lesson that even zombies can … Continue reading Even Zombies Can Remind Us that Marketing Seeds Lead to Success
Sometimes You Just Need That Missing Piece To Get Ahead
Over the past few weeks, I have been reading Napoleon Hill's Think and Grow Rich. In his book, Hill tells an interesting story that made me think about how it is so easy to give up in certain situations that may seem hard at first, but if - and only if - you push through, will … Continue reading Sometimes You Just Need That Missing Piece To Get Ahead