How Constraints Almost Stopped My Event Program From Being Created

stopRecently, I have been working on developing a new program for my company.  This program was actually launched last week (woohoo!) after many many weeks of hard work and a lot of time and effort!

It is a great product, if I do say so myself, that we know will help business owners learn how to increase visibility and ROI when they are exhibiting at trade shows or hosting live events.  We are super excited about this product and a very proud of it.

Thinking back on it, when the product was in development, there were a few constraints along the way that made me feel like it would never come to fruition.  Not from a lack of trying, but from a lack of resources.

You see, this was the first time I have ever created a product like this, before.  As a small business owner, and maybe you can relate, I wear a lot of hats.  Which means that although I created a goal plan for this project, I did not know exactly what I was getting into.   I may have underestimated (ok, ok, I did underestimate) the different components that go along with creating a program of this caliber.

Since it was my first time developing a program like this, my learning curve had to grow exponentially in a short amount of time.  I had the content, I knew what I wanted it to look like.  I knew the product would help a lot of people get amazing results.

However, the resources I speak of were a lack of knowledge in the technology required to build an amazing program and a lack of time to learn said technology required to build an amazing program.

This happens quite often as a small business owner.  Sometimes, your resources are tight.  Sometimes, you have to learn before you leap or delegate to get the job done, or both.

IF I decided to delegate some tasks for my project, perhaps, the project would get out to the public faster.  Perhaps, I could have created two projects in the time it took me to build one.

Due to the constraints I was faced with, the time I put into this project is likely to be a lot less than it will be going forward because I have now gained the experience and the knowledge of what it takes to do more in less time.

Perhaps, and this is more likely, I will get better at the technology parts, better at delegating and I can create even more maximizer programs that can help business owners in different areas they are struggling with.

So, next time, when Antina Promotions rolls out a new maximizer program (*wink* *wink*) you may see two new maximizer programs come from it.  All because I learned and adapted from the constraints I was faced with in the past.

Also, if you ever run into some constraints when you are working on something in unfamiliar territory, I would advise you to take a look at your overall project, determine what has to be done, determine what you absolutely need to do yourself and delegate the rest!  This way you will save time, and more than likely get a lot more finished within your goal time frame.

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Sometimes You Just Need That Missing Piece

missing-pieceOver the past few weeks, I have been reading Napoleon Hill’s Think and Grow Rich. In his book, Hill tells an interesting story that made me think about how it is so easy to give up in certain situations that may seem hard at first, but if – and only if – you push through, will you be able to reap the rewards.

This was not the case in one of the stories Hill tells called “Three Feet from Gold”.  This story is about a man called R. U. Darby and his uncle who had caught a bit of “gold fever” and how Darby’s uncle set out west to start digging so he could become rich.  Here is my summary:

After a few weeks of digging, Darby’s uncle found some gold.  So, he went back home so he could raise enough money to purchase the machinery required to bring the gold to the surface.  Once the money was raised Darby and his uncle went back to the spot and they dug up a whole lot of gold!

After a while of digging and collecting the gold ore, the gold disappeared.  Unfortunately for them, the gold was no longer there.  But, they kept drilling and drilling.  And drilling and drilling without any luck.

So, they decided to quit and sell the machinery to a junk man in exchange for a few hundred dollars and went back home.

The junk man, ended up calling in a mining engineer to look at the mine.  After the engineer assessed the mine, he found out there was a “fault line”, that Darby and his uncle were not familiar with.  After some calculations, the mining engineer discovered the gold would be found three feet from where the Darby’s stopped drilling!

The junk man ended up digging up millions of dollars in gold from the mine because he knew enough to seek expert advice before giving up.

The moral of the story? Well, it is in the last line – seek expert advice before giving up!  If there is something you want in the world, badly enough, don’t give up at the first sign of struggle.

I will give it to the Darby’s for at least continuing to dig a while longer after the gold ran out.  However, they did not persistently dig for gold until they discovered the rest, and simply missed their opportunity for millions of dollars in gold because they gave up too soon – three feet too soon to be exact!

This is the same kind of logic that I tell my Event Maximizer clients who exhibit trade shows and host live events: sometimes you are working hard at promoting your event, but you just need to know a strategy that will give you that extra boost to achieve maximum results.

This is the same kind of logic that goes hand in hand with maximizing results in your business.  A business owner, entrepreneur, especially has to wear many hats day in and day out.

There comes a time when you hit a plateau and you realize, you are working really really hard, but you are not quite maximizing your results.

You really really want to maximize results, and you are trying your best, but something is missing.

When you get to this point, don’t give up!

When you get to this point, remember this story and realize that seeking expert advice, is more than likely the best route you could take to get to that maximum point in your business because you are not an expert in that field, you are an expert in what you do best in your business.

When you feel like giving up, really assess whether you need that missing piece that will bring everything together for you, for the better.

Do You Know How to Promote Your Event So You Achieve Maximum ROI?

thinkingIn order to end up with a successful trade show or event that generates leads, followers, ROI or whatever results are important to you, you need to not only plan your event properly, you need to plan your promotion strategy properly.

This means you have to promote your event before AND during your event, plus you need to follow up after.  Simple.

…Right?…

Ok, ok, I get it, you already have SO much to do with planning your event you don’t have time to promote your event.

In fact, planning is taking so much of your time that you don’t even know where to start promoting it.

Planning an event can be stressful.  I know how it is, but you need to promote your event, too!

Promoting your event is the only way you will be able to see the benefits (aka standing out, increasing visibility, seeing a positive ROI) or all of your hard work will have gone to waste – not to mention the money you spent, too.

Think about it.  How many live events have you hosted where you were less than thrilled with the results when it was over?

How many times do you have to give away a logoed bag just to find out almost everyone else was giving away a bag on top of the bag the organizer gave you when you got to the show, to make you realize this wasn’t going to cut it?  You’re tired of wasting money!

Sure you can keep doing the same things you have always done at trade shows and live events, expecting a different crowd will give you a different result, but that’s a perfect way to blend in with the crowd.

You need to stand out in order to make an impact, and we can help.

Download our free “Event Promotions Essentials Guide” to get the skinny on 4 important questions you need to answer for your next live event or trade show!

Doing Tradeshows and Live Events The Right Way

checklistHave you ever exhibited at a tradeshow or hosted a live event that did not turn out the way you hoped it would?  You planned for months and months thinking about how “this event is going to be EPIC!”, but once the event is over, you are feeling less than enthused and decide to eat the cost and move on, hoping that “next year it will be better”.

I don’t mean to step on any toes, but when you are in that situation, have you ever thought that you may not have prepared as much as you should have?  Maybe you did prepare, but you had no idea how prepared you actually had to be.

No worries, we have a 4 step process that can give you the boost you need to maximize your results at your next event.

1.Prepare For Success

This includes knowing what type of event you are going to showcase your brand (ex: tradeshow, live event), knowing your audience and an estimated percentage of your audience who are attending the event and your budget.

2. Get the Word Out

It is always best to make some noise before your event to let people know where you will be and why they should even take the time to come see you.

3.  Marketing at the Event

When the day of the event has come, don’t think you are free and clear.  You still need to work your magic and still promote your company with unique contests and demonstrations that will help set you apart from everyone else who is there, especially those who are your competitors.

4. Followup, Followup, Followup!

I cannot stress this enough, the majority of people do not followup after a live event or tradeshow and that, to me, is a shame because what you are doing is, is leaving money on the table!  Always followup because you never know who will give you feedback, testimonials and even business.

If you follow this simple framework, that is half the battle.  Actually making this framework work for your and you brand, is event better and will help you set yourself apart, stand out, gain more visibility and maximize your ROI.

Mid Summer Blues? Cheer Up! Tradeshow Season Is Coming Soon!

We made it to August!

Some may mourn the fact that Summer is almost over while others are saying summer technically doesn’t end until September 22nd – the “official” first day of Fall.

Whichever side of the road you are on, the fact of the matter is today, it is still summer!  That sounds like the middle ground route to take, don’t you think?

So, now that we are all on the same page of focusing on the present, here’s the current situation:

Tradeshow season is upon us!

With that said, I want to let you in on a secret we have been keeping: Antina has been busy working on something big!  Something that will help you more than ever, with your Tradeshows and Live Events.  maximize

We call it: Event Maximizer.

Event Maximizer is a new service we will be launching this month that will help exhibitors at tradeshows and hosts of live events not only stand out but gain a return on your investment.  We are in the process of finalizing details and we will let you know sooner than later when exactly our new program will be launched.

So, stay tuned.  Especially if you are planning to host an upcoming Live Event or if you are planning on sponsoring a conference or Tradeshow that involves your company exhibiting your products and services.