If you have ever been an attendee at a tradeshow you know how overpowering the show floor can be from the time you walk in until the time you walk out. What, with the 100’s of vendor booths and the crowds of people, who wouldn’t be overwhelmed?
In a few weeks, it will be time to start preparing for the Spring Tradeshow Season. Besides having an awesome looking tradeshow display, what is your plan?
As a vendor at a tradeshow, knowing about an attendee’s struggle is only a fraction of the battle. Why? Because you want to find out how to get that overwhelmed attendee to remember you and in order to do this, you need to focus on creating a plan of action that includes providing brand awareness of our product or service, collect qualified leads and followup so you stand out from the rest of the vendors. Some may say you want to make your tradeshow campaign as fierce as Lady Gaga to make them remember you! So, here are some tricks:
1. Create a Strategy – lay it all out on the table. Figure out the ins and outs of the entire show from finding out how to engage your company with your target audience to even marketing yourself to other exhibitors.
2. Market Before the Show – this is crucial to generate interest before the show so attendees will make it a point to see you when they get to the show. A few ways to do this is through direct mail, social media and your email signature.
3. Create an Experience for Attendees – Not only do you want to attract visitors, you want to engage and educate them. Be create here and give them an experience they will not forget!
4. Collect Information – A special offer provides a way for you to stay in contact with attendees. Create a special offer incentive in exchange for your visitors’ information.
5. Follow Up! – This is a crucial step to exhibiting a tradeshow. Why go through all the above steps, including collecting contact information if you do not plan to use that information afterward? Some ways you can follow up are by simply calling your prospects, send out prizes, materials, samples or thank you letters for stopping by your booth.
If you take that extra step to become bold and fierce to stand out, make sure you strategically plan your tradeshow, your chances of having a successful tradeshow experience will be greater than if you showed up and left your promo items sitting on the table.