Advertising your business is crucial to getting your name out and spreading the word. The key to good advertising is when you can stand out from your competitors and make your target audience think of your company when they need your products and/or services – not blend in with the crowd.
Promotional products can help you stand out from your competition if, and only if, you decide to choose products that your target audience can use over and over again. Not only does this bring your cost-per-impression down, the multiple uses/impressions will help your company name stay with your target audience – thinking of your company when they need your products and services.
Here are a few facts from the Global Advertising Specialties Studies performed by the Advertising Specialties Institute:
-42% of recipients of advertising specialties have a more favorable impression of the advertiser.
-84% of recipients of advertising specialties can identify the advertiser.
-62% of recipients did business with the advertiser after receiving an item.
-81% of recipients of advertising specialties keep items that are useful.
Now, just because there is proven data that promotional products work to help you advertise, does not mean you will get the same results! To be able to get the BEST results, you need to know how the above results are achieved. First, have a plan of how you will market and distribute the products. Next, then, find out which products will work best for you in terms of giving away your message on a memorable item your target audience will use over and over again.
For example, when people think about promotional items, they think of the basics like pens and mugs. But, if everyone is giving out pens and mugs, how do you stand out when everyone is handing out a pen or a mug, too? You might as well give away a pen holder so your clients can put all the other pens they receive in your company’s pen holder! Now that’s standing out!