Promotional Items Produce Great ROI


As we have mentioned before, using promotional items and other ad specialties to market your company, event or trade show (to name a few) is a great way to increase sales, increase brand recognition and promote your company or cause.

What makes these items such powerful marketing tools?  For one thing, they tend to stick around producing many impressions in a more subtle way than TV, radio or billboard advertising.  Also, they have an ability to produce great return on investment, with the average cost per impression of a promotional item costing only $0.05 or half a cent!

To further the argument about their amazing cost per impression, here are a list of ways promotional items produce great return on investment:

1. Bags are the best walking billboard.  If you are looking for a lot of impressions, your best bet would be to choose a promotional bag as they have the highest number of impressions in a month at over 1000 impressions!

2. 83% of respondents can identify an advertiser on a promotional item.

3. 41% of people say their opinion of an advertiser was more favorable after receiving a promotional product (not that they had an unfavorable opinion of an advertiser before, they just have an even more favorable opinion).

4. Pens are the most frequently used promotional product in the world.  Pens are used 18.2 times per month.

5. 66% of end users who do not plan to keep a promotional item, plan to give it to someone else – further extending your advertisement.

Want to know more about demographic targeting?  Come back next week!

*Source: Advertising Specialty Institute’s Global Impressions Study V.3

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