3 Questions To Ask Yourself Before Purchasing Promotional Items

When your promotional items work for you, they engage your audience, incentivize them to take action and give you results. This takes a lot more than just slapping a logo on a product and calling it a day. You need to follow a plan that will connect you with your audience and help you track …

Are My Promotional Products Giving Me The ROI I Would Like Them To?

Many companies have the impression promotional products are "stuff" you buy with your logo...and that's it. While this is one feature promotional items offer, there's more to them than that.  Promotional products are very powerful marketing tools, when used purposefully and strategically. Don't see it? You simply need to look at them from a different …

4 Tips To Help You Use Promotional Items Smarter

If you're using promotional items to market or advertise your company, it's good to know how to use them for your benefit. Benefits like finding new leads, increasing sales or the amount of each sale, and getting a return on your investment. Yes! Promotional products can help you achieve these results. You simply use them …

The Proper Way to Use Promotional Products For Results

When most people think about promotional items, the word "advertisement" rarely comes to mind. The reason for this is because most people don't know how to use the items as advertisements. The "how" is the secret to determining the level of advertising that can be accomplished. If you are one of the many that have …

5 Ways Promotional Items Help You Receive a Return on Your Investment

Using promotional items and other ad specialties to market your company, event or trade show is a great way to increase sales, brand recognition and awareness. What makes these items such powerful marketing tools is they tend to stick around.  The benefit? When they are kept by a recipient, they produce multiple impressions of your advertisement …

Three Common Promotional Item Myths We Should All Stop Believing

Do you think you really know all about promotional items?  Perhaps you may want to think again!  Over the years, we've had a lot of opportunities to talk to a wide variety of professionals in many different industries about these valuable marketing tools. What we discovered is most of these professionals all had one thing …

Why It’s Important To Track Marketing ROI For Each Campaign

Whenever you invest any amount of money in your business, do you track and measure the effectiveness of the investment? I am hoping you said “yes” because tracking the effectiveness of your investment, or the Return On your Investment (ROI), is extremely valuable regardless of the size of your business or the size of the …

The Proper Way to Use Promotional Products

When you think of promotional products, what do you think of?  Tchotske's? Trinkets and Trash? SWAG? Freebies?....How about Advertisements?  Sure there are a lot of "junky" promotional products out there that are given away as a "freebie" only to fall apart in the recipients hands - hands that immediately throw the product in the trash. …

Spend Your Marketing Dollars Wisely on Promotional Products

There is nothing worse then spending precious marketing and advertising dollars on an advertising method that does not work.  When it comes to marketing your company,  you always want to make sure that the advertising method you use gives you the best Return on Investment (ROI).  This is where promotional products come in. According to …