Your company’s brand is a promise to your customers. It’s a promise because it tells consumers what they can expect from doing business with you.
The other side to this is how consumers actually experience your brand. When customer’s experience your brand, they should get a feeling of what you have defined your brand to be. This is called brand experience.
Brand experience is the overall picture of how your potential and current clients interact with your company. It’s also the way your brand is communicated through marketing, advertisements and other media.
However, they key is, brand experience is how you are remembered through feelings that arise when people think or talk about your brand.
This is important to know because whenever a customer interacts with your brand, they form their opinion of you. The more interactions they have with your brand, they start to form their own story.
How Promotional Products Communicate Your Brand
Promotional products are known to evoke feelings from recipients. That’s why they play such an important role in communicating your brand.
Think about how your customers feel when you give promotional items to them. This is likely to be a positive interaction with your brand. Your customer may feel special that you thought to give them the item. They may feel happy that they received an item from you.
These feelings allow customers to connect with your brand in a positive way.
According to the Promotional Products Association International, “[p]romotional products are an incredibly powerful marketing tool since they allow a brand to connect with consumers by engaging their senses.
As one of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products often create a more memorable brand experience.”
Connecting with Consumers on a Personal Level
Today’s consumers expect brands to reach them on a personal level. Promotional items have the ability to make this a reality for you.
When you use promotional items as part of your marketing strategy, you can start to create positive interactions with your clients in all stages throughout the customer journey.
For example, you can connect with your audience by giving away items they can use. When they use the product, they are more likely to remember your brand, and how it made them feel to receive the item. This gives your brand a favorable impression and keeps you top of mind.
The great thing about a promotional item is recipients are less likely to throw the item away if it is a quality product they can use. The staying power, alone, helps you stay top of mind for longer periods of time.
The Interaction is Key
As you can see, promotional items help you communicate your brand through the interaction with the consumer. This is possible because they help you connect with your audience on a personal level. It’s also possible because they help you provide positive experiences with your brand.