Brand Experience Starts With the First Touch Point

It has been said that within the first seven seconds of someone meeting you, they will make 11 major decisions about you. Decisions about whether you are approachable, credible, trustworthy, etc. People make these decisions based on feelings about their perception of you. This is true with brands, as well - it's called "Brand Experience". …

How Automotive Companies Can Build Customer Relationships with Promotional Items

If you own a business in the automotive industry and are looking for creative ways to advertise your place of business and drive more customers to your doors, promotional items are the way to go.  Whether you are looking for giveaways as incentives or appreciation gifts, promotional products can help you encourage sales and build …