Antina Case Study: Happy Teeth-Happy Clients for This Dentist

As a Dentist, you know that it is rare to find a patient that is super excited for their next appointment with you.  In fact, it is sometimes hard to get patients to keep coming back regularly!  With drills and x-rays and needles and sharp tools, the possibility of needing fillings or flossing lessons, it is rare when you get a patient who is super stoked about visiting your office.  This, is the case for the patients of one of our clients who just so happens to be a Dentist, just like you.

Scenario: One day a month, our client the Dentist, pulls her clients’ teeth and was looking for a promotional item she could give to their clients afterward to make sure patients will get well soon, while still having a favorable opinion of the Doctor enough to come back.

Problem #1: How can the Dentist ensure a speedy recovery of its patients other than having them read the “after procedure instructions”?

Problem #2: How can the Dentist make their patients feel good enough to still like them – aside of having good bedside manners? (aka help maintaining a favorable opinion)

Problem #3: No one likes getting their teeth pulled – How can the Dentist make sure their patients will come back to them after having done such a hurtful procedure? (aka help with customer retention)

Antina Promotions to the Rescue: After hearing the Doctor’s concerns, we presented a tooth-shaped hot/cold pack that the Doctor could give to her patients after they had the tooth-pulling procedure.

This tooth shaped hot/cold pack contains gel beads that retain heat and cold.  Perfect for someone who has jaw pain and needs to apply ice or heat to the affected area as soon as possible.

The stock face on the tooth is sure to brighten a patients day, so giving the patient this item helps maintain a favorable opinion not only because they were given a “present” after they had their tooth pulled, but because it has the ability to help them recover.

As an added bonus, the Doctor’s contact information is added to the backside so patients can call in case of an emergency – which all-in-all creates good customer service, ensuring future visits to the Dentist who pulled their teeth!

Now our Dentist client’s patients feel a little less scared, and a lot more happier – well a little more happier than one can be after they get their tooth pulled!

In fact, this very item has brought the Doctor new clients and she was able to see a return on her investment!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s