If you are looking to evaluate how green your promotional items really are because you are participating in Earth friendly promotions, you want to create awareness that your company is environmentally friendly or maybe you are celebrating Earth Day within your company, an Earth Day campaign is a great way to accomplish this.
While earth friendly habits should be made consciously every day, one particular day, April 22 – Earth Day, serves as a day of education on environmental issues and how to do our part to keep our planet is clean.
Founded in 1970, Gaylord Nelson, a Wisconsin State Senator started “Earth Day” as an initiative to make people aware of the importance of keeping our planet clean and to educate them on ways to make positive changes for a healthy planet.
In some cases, Earth Day turns into “Earth Week” so we can celebrate, educate and participate in green awareness for 7 days, instead of one day. As you can see, there are many opportunities to participate!
So, how do we do our part in ensuring our planet is clean? We go green!
You can do your part to celebrate Earth Day by doing various activities from planting trees or starting your own garden, to looking for ways to save energy, picking up litter, opting out of junk mail and, using environmental cleaning products.
In the marketing world, if you want to portray your company as environmentally friendly and green aware, you can reflect this in the promotional items and gifts you use.
Yes, that’s right, promotional items are made in many different shapes, sizes and materials – including environmentally friendly materials like:
- Tree pulp
- Corn plastic
- and more.
2 thoughts on “How “Green” Are Your Promotional Items, “Really”?”
Thanks, great article.
You are most welcome, thank you!