The 5 W’s of Promotional Product Strategy

Planning your promotional product strategy has always been the best way to get a return on your investment. As a rule of thumb, following the 5 W's: who, what, when, where and why, will help you find out "How" promotional products help you accomplish your goals. The First W: What At the start of your …

Why You Always Need a Plan: Simple Tips To Help You Get Started Today

It's easy to procrastinate when it comes time to fully plan something.  At some point or another, we've all done it!  My guess is because it takes a lot of time and resources to map out future action steps you'll need to take to achieve your goals. Think about the times when you said you …

3 Ways Promotional Products Can Bring Value To Your Company

When strategically placed in front of the right audience, the value of promotional items shines through. Not only are these marketing tools fun and useful, they can be tailored to any goal or objective you have.  If you currently use promotional products in this way, you're aware of the benefits they bring.  If you're not …

Are Promotional Products Effective Marketing Tools, Really?

One of the most frequently asked questions about promotional products is: “are they effective marketing tools?”. The answer is: it depends on how effective you want them to be! Yes, that's a vague answer. However, promotional items are only effective if you strategize the way you use them. Simply handing out low-cost promotional items on …

Is It Time To Stop Wasting Marketing Dollars On Promotional Items?

Have you ever wondered if you're wasting marketing dollars buying "stuff" when it comes to your promotional item purchases? It's OK to say "yes", but have you considered why? Most businesses purchase promotional items to pass out "stuff" with their logo. Very few businesses buy promotional items with a plan to back up their purchases …

Why Re-Engagement Strategies Are Important to Your Company

What do “Customer Loyalty” or “Outreach” Programs have in common? The answer: Repeat business! In other words, companies implement re-engagement strategies to engage customers who haven’t done business with them in a while. Why? Because it’s more cost effective to nurture a customer who’s previously done business with you than to find a new one. …

3 Questions To Ask Yourself Before Purchasing Promotional Items

When your promotional items work for you, they engage your audience, incentivize them to take action and give you results. This takes a lot more than just slapping a logo on a product and calling it a day. You need to follow a plan that will connect you with your audience and help you track …

3 Ways To Use Promotional Products To Leave a Lasting Impression

Unlike traditional and digital marketing, promotional items are tangible items with your advertisement.  Because they are tactile, they are useful so recipients keep them around.  Sometimes for long periods of time. Guess what that means?  Recipients are physically holding onto your advertisement. And most of the time, it's because they appreciate the fact you gave …

4 Things Your Boss Expects You to Know About Promotional Products

There are many ways organizations use promotional products. A few ways to use them are to enhance brand image, build long lasting relationships with clients and showing appreciation. However, in order to achieve these results, an organization cannot simply buy a random item and expect it to work. If you use promotional products in your …

The ‘Right’ Way to Use Promotional Products As Marketing Tools

More often than not, promotional products are misunderstood, highly under-utilized tools when it comes to promoting a company. Really, they are one of the most effective marketing tools in your toolbox! Typically, companies add their logo to products because they want something branded to give away in hopes of receiving new leads, business, recognition, etc. …

Use Promotional Items Strategically To Stop Wasting Marketing Dollars

Adding your logo to a product for the sake of adding a logo to an item is risky business.  I totally get it - seeing your company's name on a pen, notepad, calculator...anything is like seeing your name in lights! (At least it's close enough to it!). When you do this, you end up wasting …

How a Clear Vision Can Keep You From Chaos

Have you ever noticed how chaotic things can get when you don't have a plan?  My husband and I have been traveling a lot this year - some work, some pleasure - and for the most part, we make plans of the things we plan on doing from the sights we want to see to …

How To Create a Trade Show Marketing Plan That Drives Results

If you've ever exhibited at a trade show, expo or conference and walked away less than thrilled with your results, let me ask you this: Did you create an actual marketing plan that mapped out how you would promote your booth presence before, during AND after your show? If not, you may want to reconsider …

Sometimes You Just Need That Missing Piece To Get Ahead

Over the past few weeks, I have been reading Napoleon Hill's Think and Grow Rich. In his book, Hill tells an interesting story that made me think about how it is so easy to give up in certain situations that may seem hard at first, but if - and only if - you push through, will …

The Love-Hate Relationship with Promotional Products

When you receive a promotional item, how does it make you feel?  Happy? Excited? Appreciated?  or all of the above (rather all to the left)? Promotional products are infamous for making  recipients happy. As for the advertiser - their audience thanks them for it! While these branded tools can increase awareness of your brand while …