Behind the Scenes of Antina Promotions

I’m not sure if you know this, but my business superpower is my intuition. I have a sense of seeing things other people don’t see or have overlooked.

Just like a puzzle, I can find your missing piece.

So, if you’re experiencing a lull in sales after a live event or trade show or if you feel like your trade show or live event results could have/ should have (would have?) been better if you promoted your event more strategically or if you did a little more than just “go through the motions”, my program, “Event Maximizer” may be a great program for you and we should sit and chat over a cup of coffee to see how our program can help you maximize results.

It is best to sit and chat with me because at Antina Promotions, our service values are strategy, simplicity and intuitive understanding and when you work with us, you, as an entrepreneur will receive strategies that will help you stop going through the motions and start learning the “tweaks” you need to maximize business results within 4 weeks time.

Not only that, Antina Promotions has a culture statement that will help you release stress, and feel at ease and worry free when you are welcomed into our family of satisfied clients:




Sometimes You Just Need That Missing Piece

missing-pieceOver the past few weeks, I have been reading Napoleon Hill’s Think and Grow Rich. In his book, Hill tells an interesting story that made me think about how it is so easy to give up in certain situations that may seem hard at first, but if – and only if – you push through, will you be able to reap the rewards.

This was not the case in one of the stories Hill tells called “Three Feet from Gold”.  This story is about a man called R. U. Darby and his uncle who had caught a bit of “gold fever” and how Darby’s uncle set out west to start digging so he could become rich.  Here is my summary:

After a few weeks of digging, Darby’s uncle found some gold.  So, he went back home so he could raise enough money to purchase the machinery required to bring the gold to the surface.  Once the money was raised Darby and his uncle went back to the spot and they dug up a whole lot of gold!

After a while of digging and collecting the gold ore, the gold disappeared.  Unfortunately for them, the gold was no longer there.  But, they kept drilling and drilling.  And drilling and drilling without any luck.

So, they decided to quit and sell the machinery to a junk man in exchange for a few hundred dollars and went back home.

The junk man, ended up calling in a mining engineer to look at the mine.  After the engineer assessed the mine, he found out there was a “fault line”, that Darby and his uncle were not familiar with.  After some calculations, the mining engineer discovered the gold would be found three feet from where the Darby’s stopped drilling!

The junk man ended up digging up millions of dollars in gold from the mine because he knew enough to seek expert advice before giving up.

The moral of the story? Well, it is in the last line – seek expert advice before giving up!  If there is something you want in the world, badly enough, don’t give up at the first sign of struggle.

I will give it to the Darby’s for at least continuing to dig a while longer after the gold ran out.  However, they did not persistently dig for gold until they discovered the rest, and simply missed their opportunity for millions of dollars in gold because they gave up too soon – three feet too soon to be exact!

This is the same kind of logic that I tell my Event Maximizer clients who exhibit trade shows and host live events: sometimes you are working hard at promoting your event, but you just need to know a strategy that will give you that extra boost to achieve maximum results.

This is the same kind of logic that goes hand in hand with maximizing results in your business.  A business owner, entrepreneur, especially has to wear many hats day in and day out.

There comes a time when you hit a plateau and you realize, you are working really really hard, but you are not quite maximizing your results.

You really really want to maximize results, and you are trying your best, but something is missing.

When you get to this point, don’t give up!

When you get to this point, remember this story and realize that seeking expert advice, is more than likely the best route you could take to get to that maximum point in your business because you are not an expert in that field, you are an expert in what you do best in your business.

When you feel like giving up, really assess whether you need that missing piece that will bring everything together for you, for the better.

The Love-Hate Relationship with Promotional Products

love-hate-relationshipPromotional products are infamous for making people happy.  When you receive a promotional item, how does it make you feel?  Happy? Excited? Appreciated?  or all of the above (rather all to the left)?

While these branded tools can increase awareness of your brand while making your customers feel loved while loving you back, there has always been a love-hate relationship that is associated with these tools.

Some of you may be shaking your heads in agreement, thinking of the last promotional item you received that made your day, maybe you just glanced down at your favorite promo pal.  Or maybe, you are even thinking of the last experience you had buying promotional items of your own.

Whatever the case, why the love-hate?  Why not a love-love?

You may love receiving or giving promotional items away, but the truth about all the hate is you may not have had a great experience with promotional items because you did not have a proper strategy in place that helped you get the results you were looking for.

Or, you were on the receiving end of a promotional campaign that did not have a strategy around it.

Another truth is, you may not even know that you need to have a strategy in place in order for the items to work to your benefit.

As a result, you are actually leaving money on the table (or in a box of unused promotional items) if you don’t incorporate a proper strategy.

Having a promotional product without a strategy in place is like buying ice cream to watch it melt. What do you think? Do you have a strategy in place for your promotional items?