Why Audience Clarity is Crucial for Marketing Campaign Success

Clearly defined goals, a finite time frame, a clear message, and the perfect vehicle to deliver your message. These are the necessities for a well-crafted strategic marketing campaign.  But, something important is missing. When you're trying to develop any marketing campaign, your intention is to grow your company and achieve results. Right? In order to …

Are My Promotional Products Giving Me The ROI I Would Like Them To?

Many companies have the impression promotional products are "stuff" you buy with your logo...and that's it. While this is one feature promotional items offer, there's more to them than that.  Promotional products are very powerful marketing tools, when used purposefully and strategically. Don't see it? You simply need to look at them from a different …

4 Tips To Help You Use Promotional Items Smarter

If you're using promotional items to market or advertise your company, it's good to know how to use them for your benefit. Benefits like finding new leads, increasing sales or the amount of each sale, and getting a return on your investment. Yes! Promotional products can help you achieve these results. You simply use them …

Use Promotional Items Strategically To Stop Wasting Marketing Dollars

Adding your logo to a product for the sake of adding a logo to an item is risky business.  I totally get it - seeing your company's name on a pen, notepad, calculator...anything is like seeing your name in lights! (At least it's close enough to it!). When you do this, you end up wasting …

Why “On Brand Signature Gifts” Are the Secret Ingredient For Your Brand Awareness

Are you trying to create more awareness of your brand? Then you need marketing that will help you develop brand awareness! Marketing is about your brand being noticed and your message being heard so you can attract the clients who see value in the ways you can serve them.  Basically, marketing is how you create …

Why Every Marketing Activity Should Be Set Up As A Campaign

If you are in business and have ever used any sort of technique that makes the public - more importantly, your ideal audience - aware of your products and services, chances are you were performing a marketing activity for your company. Essentially, “marketing activities” are daily activities that allow you to get your business in …

7 Great Articles About Promotional Products

Using promotional products for your marketing strategy is more complex than slapping your logo on 1000 pens and handing them out to whoever you meet, wherever you go.  It takes a more strategic approach to achieve great results with your campaign.  To back up that statement, we decided to collect 7 great articles about promotional …

Choosing Promotional Products: What to Expect

Here is a step-by-step list of what you might expect when you choose to work with Antina Promotions when deciding which promotional products to use for your company's next marketing campaign... Your company decides to create a marketing campaign that will generate more business and ultimately bring more customers to your location.  You know you want …