Promotional Marketing: The Key to Cutting Through the Noise

Marketing is a crucial aspect every business needs in order to spreading awareness of your brand. Good marketing helps you stand out from your competitors and creates a need for your products and services.  The key to good marketing is creating an impact on your audience that’s big enough for them to think of you when they need your products and/or services.

The impact you create doesn’t always have to be a huge event. You can create a series of small touch points to a single touch point.  The point is to reach your audience where they are.  Nowadays, it is sometimes hard to do that because everyone is so connected, they have become super selective on what they expose themselves to.

Want to learn how to cut through the noise and stand out?

By making sure your advertisement meets them at the point where they need your products and services the most.

With today’s connected world, everyone is avoiding ads to keep the flow in their busy day. So how do you cut through the noise?

A great way is to develop a promotional marketing campaign. These days, you can place your advertisement on an item, give it to your audience as a “gift” – a gift they can use – and they can choose to expose themselves to your advertisement any time they use the item.

Pretty nifty, huh?

The key here is to utilize products that are useful.  Useful products are important because these products keep you top of mind. They are products your audience uses over and over again, and even talk to their friends about them.

Isn’t this costly? 

What if I told you, it doesn’t have to be?

Using promotional items bring your cost-per-impression down, the multiple uses/impressions will help your company name stay with your target audience.

Plus there have been many studies conducted over the years on the effectiveness of promotional items. Here are a few facts from the Global Advertising Specialties Studies performed by the Advertising Specialties Institute:

  • 42% of recipients of advertising specialties have a more favorable impression of the advertiser.
  • 84% of recipients of advertising specialties can identify the advertiser.
  • 62% of recipients did business with the advertiser after receiving an item.
  • 81% of recipients of advertising specialties keep items that are useful.

Now, just because there is proven data that promotional products work to help you advertise, does not mean you will get the same results!  

To be able to get the BEST results, you need a promotional marketing campaign, like I mentioned above.

How do I do that?

Strategy is key here! Simply develop a plan you can implement that allows you to measure success. Once you have your plan, you can snap in promotional items that are useful to your audience.

  1. Create an action plan that describes your goals and how you will market and distribute the products.
  2. Find out which products will work best for you. Remember, think of what is useful to your audience. Useful products will go a long way towards giving you the results you want to achieve.
  3. Carry out your campaign.
  4. Analyze your data and calculate your return on investment.

Promotional Marketing is not a new concept!

In fact, using promotional items has been around since the inauguration of George Washington!

We assume it’s because unique promotional items have lasting abilities that help you stand out from your competition and keep you top of mind.

As you can see, with a strategy, promotional marketing helps you cut through the noise, meet your audience where they are and can help you measure results and track your return on investment. How’s that for good marketing?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s