3 Pitfalls To Avoid When Using Promotional Items To Market Your Brand

Imagine receiving your very own promotional items in the mail (products with your logo and marketing message). You're very excited to see what the physical product looks like. You place the box on your desk and carefully break the packaging tape. As you unfold the box flaps, anxiously, you peak inside the box and take …

Treat Promotional Products As Marketing Investments To Get Better Results

When you think of "Promotional Products" what comes to mind first? Is it "Products"?, "Tools"?, "SWAG"?, "Giveaways"?, "Tchotchkes"?, "Throwaways"?, "Trinkets and Trash"?..."Stuff"? What about "Marketing Investment"? There are a variety of names for promotional products and yes, some names are less glamorous than others. But, the name a person gives them can tell a lot about …

Top 5 Secrets About Promotional Items You May Not Know

You may think of promotional items as low cost items with information printed on them that companies give away to try and get their name out and create awareness of their brand.  While promotional products can be given away for this reason, this is only skimming the surface of how promotional items can be used …

They Do What? 7 Secrets About Promotional Products

You may think of promotional products as items with information printed on them that companies give away.  While this is true, we have only skimmed the top of what promotional products are used for and what they can do.  If we dig a little deeper, below the surface to talk about the qualities of promotional …

Things You Might Be Doing Wrong When Advertising With Promotional Items

So, you purchased custom products with your company logo and information printed all over them.  Let's say you ordered custom cell phone stands.  When you receive them in the mail, you are super excited because...well...because it is really cool to have your logo on something, not to mention it looks cool.  It also looks so professional, …