The 5 W’s of Promotional Product Strategy

Planning your promotional product strategy has always been the best way to get a return on your investment. As a rule of thumb, following the 5 W's: who, what, when, where and why, will help you find out "How" promotional products help you accomplish your goals. The First W: What At the start of your …

Why Promotional Product Advertising Will Change Your Life For The Better

Do you sometimes feel like your advertising efforts are not working for you as much as you would like?  Do you feel like your message is being buried within that of your competitor's ads? Do you feel like you are wasting marketing dollars on ads that do not work? If you answered yes to any …

Is It Time To Stop Wasting Marketing Dollars On Promotional Items?

Have you ever wondered if you're wasting marketing dollars buying "stuff" when it comes to your promotional item purchases? It's OK to say "yes", but have you considered why? Most businesses purchase promotional items to pass out "stuff" with their logo. Very few businesses buy promotional items with a plan to back up their purchases …

Why Brand Experiences Matter To Your Company

How do your prospects and clients feel when they interact with your brand? If you don't know, you should find out! This is important to know because clients and prospects are constantly developing feelings after each interaction with you.  From the first touch point and after there's an opportunity to create experiences that lead to …

4 Things Your Boss Expects You to Know About Promotional Products

There are many ways organizations use promotional products. A few ways to use them are to enhance brand image, build long lasting relationships with clients and showing appreciation. However, in order to achieve these results, an organization cannot simply buy a random item and expect it to work. If you use promotional products in your …

Customer Incentive Programs Help Increase Sales Dollars & Order Frequency

We can all agree that more sales are great to have. Why wouldn't we? Sales are an important part of business. If you are trying to get creative with growing your sales and increasing your profits, have you considered Customer Incentive Programs before? Customer Incentive Programs are versatile marketing campaigns that are geared towards motivating …

Why It’s Important To Track Marketing ROI For Each Campaign

Whenever you invest any amount of money in your business, do you track and measure the effectiveness of the investment? I am hoping you said “yes” because tracking the effectiveness of your investment, or the Return On your Investment (ROI), is extremely valuable regardless of the size of your business or the size of the …