What Happened When We Kicked Fear’s Booty

business-woman-working-on-laptop-in-her-office-picjumbo-comI believe that being an entrepreneur is hard stuff, it’s not that frilly “I-get-to-do-what-I-want-when-I-want” and go on 10 vacations a year stuff, that most people dream about when they think of owning their own business. It takes a lot of courage, a lot of late nights, a lot of sacrifice, a lot of tears – you know, all that jazz.

So, why do I do it?

Because I am passionate about giving entrepreneurs and business owners the tools needed to maximize their business results laid out for them in an easy-to-consume format so they can invest in the areas they need hone in on to keep pushing forward, to invest in themselves so they can grow on both a personal and professional level.

That is what makes me happy.  So, my husband and I started the company you have all grown to love over the past 6 years (and if you have not experienced the awesomeness that is Antina yet, you may want to consider checking us out, or at least adding us to your bucket list)

Yes, it has been a rocky road. But, we never let fear, hardships or obstacles get in the way of us rising to our dreams of helping entrepreneurs grow their businesses.  In fact, we kicked fear’s booty!

So, while you may think Antina Promotions helps entrepreneurs and business owners become unforgettable to their audience by helping them stand out, get noticed and get business with unique, useful and relevant-to-their-audience promotional items – ok sure – that’s one thing we do and it’s one thing we are pretty darn good at…

But, what we really do is help entrepreneurs and business owners with programs to boost their brand and accelerate their business. As a result of partnering with us, clients receive affordable, easy solutions to help them ultimately maximize results to create a bigger and better brand.

You see, to us, it is pretty easy to get results at trade shows, so when I would hear some business owners did not have any luck achieving the results they were looking for, it was at that moment we decided to open up our strategy to help others maximize results at trade shows and live events.

So, my question to you is:

Are you struggling with promoting your events in effective ways that will increase the probability of getting the sale?

or, do you sometimes feel let down because your current efforts to promote your live event or trade show are not paying off as much as you would like them to?

If so, I am looking for 5 entrepreneurs who are exhibiting at a trade show or hosting a live event in the next 2-3 months who would like to answer “no” to the above questions and who crave that “accomplished” and “winning” feeling after their event, to help. Are you one of them?  If not, who do you know that you can share this post with?

Sometimes You Just Need That Missing Piece

missing-pieceOver the past few weeks, I have been reading Napoleon Hill’s Think and Grow Rich. In his book, Hill tells an interesting story that made me think about how it is so easy to give up in certain situations that may seem hard at first, but if – and only if – you push through, will you be able to reap the rewards.

This was not the case in one of the stories Hill tells called “Three Feet from Gold”.  This story is about a man called R. U. Darby and his uncle who had caught a bit of “gold fever” and how Darby’s uncle set out west to start digging so he could become rich.  Here is my summary:

After a few weeks of digging, Darby’s uncle found some gold.  So, he went back home so he could raise enough money to purchase the machinery required to bring the gold to the surface.  Once the money was raised Darby and his uncle went back to the spot and they dug up a whole lot of gold!

After a while of digging and collecting the gold ore, the gold disappeared.  Unfortunately for them, the gold was no longer there.  But, they kept drilling and drilling.  And drilling and drilling without any luck.

So, they decided to quit and sell the machinery to a junk man in exchange for a few hundred dollars and went back home.

The junk man, ended up calling in a mining engineer to look at the mine.  After the engineer assessed the mine, he found out there was a “fault line”, that Darby and his uncle were not familiar with.  After some calculations, the mining engineer discovered the gold would be found three feet from where the Darby’s stopped drilling!

The junk man ended up digging up millions of dollars in gold from the mine because he knew enough to seek expert advice before giving up.

The moral of the story? Well, it is in the last line – seek expert advice before giving up!  If there is something you want in the world, badly enough, don’t give up at the first sign of struggle.

I will give it to the Darby’s for at least continuing to dig a while longer after the gold ran out.  However, they did not persistently dig for gold until they discovered the rest, and simply missed their opportunity for millions of dollars in gold because they gave up too soon – three feet too soon to be exact!

This is the same kind of logic that I tell my Event Maximizer clients who exhibit trade shows and host live events: sometimes you are working hard at promoting your event, but you just need to know a strategy that will give you that extra boost to achieve maximum results.

This is the same kind of logic that goes hand in hand with maximizing results in your business.  A business owner, entrepreneur, especially has to wear many hats day in and day out.

There comes a time when you hit a plateau and you realize, you are working really really hard, but you are not quite maximizing your results.

You really really want to maximize results, and you are trying your best, but something is missing.

When you get to this point, don’t give up!

When you get to this point, remember this story and realize that seeking expert advice, is more than likely the best route you could take to get to that maximum point in your business because you are not an expert in that field, you are an expert in what you do best in your business.

When you feel like giving up, really assess whether you need that missing piece that will bring everything together for you, for the better.