The Tuck Business School at Dartmouth partnered with Google to offer a program to help business owners better understand and leverage digital technologies to expand their business. This Digital Excellence Program is a two and a half day program to help entrepreneurs and business owners learn how to construct a digital strategy, market online and develop a mobile strategy.
Last weekend, I had the opportunity to participate in the program which was held at the Google Ann Arbor, Michigan Office and the IDEAL Group in Detroit. The program was very eye opening as we dove into Google Analytics, Digital Strategy and Business Models and Mobile Technologies.
Not only did we get a hands on learning experience from Dartmouth Professors, Google employees and other digital business leaders, we had the opportunity to connect with business owners from across the country.
My biggest takeaways from the program were:
- Having high leadership capabilities and high digital strategies increase profitability.
- Your digital strategy should support your business goals and your business promise.
Another highlight of the weekend was touring the Google Ann Arbor office and seeing the vast amnesties Google employees have at their disposal during each workday.
Networking with my fellow classmates and Certified Women Business Owners:
And of course, graduating from the program was a plus, too!
Overall, the weekend was a game changing and memorable experience that will help my team and I take Antina Promotions to the next level when it comes to digital strategy.
Creating Memorable Impressions For Your Brand 
Great Job Christina on sharing your Google experience at class and congratulations on completing the digital excellence program! What great Photos 🙂
Coach Ced
Thank you! It was such a great experience.