Treat Promotional Products As Marketing Investments To Get Better Results

When you think of "Promotional Products" what comes to mind first? Is it "Products"?, "Tools"?, "SWAG"?, "Giveaways"?, "Tchotchkes"?, "Throwaways"?, "Trinkets and Trash"?..."Stuff"? What about "Marketing Investment"? There are a variety of names for promotional products and yes, some names are less glamorous than others. But, the name a person gives them can tell a lot about …

Treat Promotional Products As Investments To Get Better Results

When you think of "Promotional Products" what comes to mind first?  "Throwaways?", "Tchotchkes?", "Trinkets and Trash?"...there are many different names for promotional products.  Yes, some names are less glamorous than others, but depending on your experience with promotional products, you might have a different viewpoint. For example, if you have had a poor experience with promotional products …